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People

After discontinuing free trials, Netflix plans StreamFest promotion

The streaming service is looking to first test a free weekend in India.

After discontinuing free trials, Netflix plans StreamFest promotion

Anyone who wants to keep watching after the conclusion of the two-day event will have to sign up for a regular account.

Photo: Thibault Penin

Netflix is looking to promote its service with a 48-hour free streaming event, confirmed COO Greg Peters during the company's Q3 2020 earnings call Tuesday afternoon. Netflix is looking to first test the free streaming offer in India, and may bring it to other countries in the following months.

"We think that giving everyone in a country access to Netflix for free for a weekend could be a great way to expose a bunch of new people to the amazing stories that we have," Peters said. "Really creating an event, and hopefully get a bunch of those folks to sign up."

Protocol was first to report earlier Tuesday that a recent version of the company's Android app includes mentions of a promotional event called StreamFest that's scheduled for Dec. 4 (hat tip to Mishaal Rahman). A Netflix spokesperson confirmed the plans for the event Tuesday morning, telling Protocol: "We're always looking at different marketing promotions to attract new members and give them a great Netflix experience."

If it happens as teased in the app's code, StreamFest will be accessible via any device that Netflix is currently available on, and users won't have to enter their credit card number to access free streaming. "We don't need any payment details — just your love and undivided attention," according to a text string found in the app. However, anyone who wants to keep watching after the conclusion of the two-day event will have to sign up for a regular account.

There seems to be some limitation on the number of people able to access the promotion, as one of the in-app text string informs users that "Netflix StreamFest is at capacity." Netflix frequently tests new features with a subset of its audience; limiting access could be one way to test StreamFest metrics against other forms of promotion.

Netflix's plans to launch StreamFest surface just days after the company discontinued 30-day free trials in the U.S. The event is similar to the way premium TV networks like HBO and Showtime have been promoting their programming for years. Showtime, for instance, was available for free to Comcast Xfinity cable subscribers for 48 hours in August.

Netflix's Q3 results came in below the company's already-cautious forecast. During the quarter, Netflix added 2.2 million paying subscribers worldwide, including less than 200,000 in North America. Executives attributed much of that to the company's outsized growth during the early months of COVID, and said that Netflix already had added more subscribers during the first nine months of 2020 than during all of 2019.

The pandemic also affected Netflix's production schedule, but co-CEO Ted Sarandos said that the company was on schedule to finish 150 productions by the end of the year. "We're back to near-steady state in physical production," Sarandos said. "Materially, we're back in business."

This post was updated throughout following Netflix's Q3 2020 earnings call.

People

Google’s trying to build a more inclusive, less chaotic future of work

Javier Soltero, the VP of Workspace at Google, said time management is everything.

With everyone working in new places, Google believes time management is everything.

Image: Google

Javier Soltero was still pretty new to the G Suite team when the pandemic hit. Pretty quickly, everything about Google's hugely popular suite of work tools seemed to change. (It's not even called G Suite anymore, but rather Workspace.) And Soltero had to both guide his team through a new way of working and help them build the tools to guide billions of Workspace users.

This week, Soltero and his team announced a number of new Workspace features designed to help people manage their time, collaborate and get stuff done more effectively. It offered new tools for frontline workers to communicate better, more hardware for hybrid meetings, lots of Assistant and Calendar features to make planning easier and a picture-in-picture mode so people could be on Meet calls without really having to pay attention.

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David Pierce

David Pierce ( @pierce) is Protocol's editor at large. Prior to joining Protocol, he was a columnist at The Wall Street Journal, a senior writer with Wired, and deputy editor at The Verge. He owns all the phones.

Sponsored Content

The future of computing at the edge: an interview with Intel’s Tom Lantzsch

An interview with Tom Lantzsch, SVP and GM, Internet of Things Group at Intel

An interview with Tom Lantzsch

Senior Vice President and General Manager of the Internet of Things Group (IoT) at Intel Corporation

Edge computing had been on the rise in the last 18 months – and accelerated amid the need for new applications to solve challenges created by the Covid-19 pandemic. Tom Lantzsch, Senior Vice President and General Manager of the Internet of Things Group (IoT) at Intel Corp., thinks there are more innovations to come – and wants technology leaders to think equally about data and the algorithms as critical differentiators.

In his role at Intel, Lantzsch leads the worldwide group of solutions architects across IoT market segments, including retail, banking, hospitality, education, industrial, transportation, smart cities and healthcare. And he's seen first-hand how artificial intelligence run at the edge can have a big impact on customers' success.

Protocol sat down with Lantzsch to talk about the challenges faced by companies seeking to move from the cloud to the edge; some of the surprising ways that Intel has found to help customers and the next big breakthrough in this space.

What are the biggest trends you are seeing with edge computing and IoT?

A few years ago, there was a notion that the edge was going to be a simplistic model, where we were going to have everything connected up into the cloud and all the compute was going to happen in the cloud. At Intel, we had a bit of a contrarian view. We thought much of the interesting compute was going to happen closer to where data was created. And we believed, at that time, that camera technology was going to be the driving force – that just the sheer amount of content that was created would be overwhelming to ship to the cloud – so we'd have to do compute at the edge. A few years later – that hypothesis is in action and we're seeing edge compute happen in a big way.

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Saul Hudson
Saul Hudson has a deep knowledge of creating brand voice identity, especially in understanding and targeting messages in cutting-edge technologies. He enjoys commissioning, editing, writing, and business development, in helping companies to build passionate audiences and accelerate their growth. Hudson has reported from more than 30 countries, from war zones to boardrooms to presidential palaces. He has led multinational, multi-lingual teams and managed operations for hundreds of journalists. Hudson is a Managing Partner at Angle42, a strategic communications consultancy.
Power

Viewers like you: How PBS is adapting to the streaming age

The public broadcaster has had considerable success on YouTube and other digital platforms. Now, it is looking to revamp pledging.

PBS has begun to talk to ad-supported video services, including some that distribute programming via free 24/7 channels, to help it compete in the streaming age.

Image: PBS

If there were a playbook for the streaming wars, it might read something like this: Take your most valuable assets, slap a plus behind your most recognizable brand name, and start counting the money.

For PBS, things aren't quite that easy. While the public broadcaster has made some inroads in streaming, it has been slower to embrace digital business models than some of its commercial competitors. But that could change in the coming months. PBS is in discussions to bring its app to additional platforms, including a new crop of ad-supported video services, and has plans to turn smart TVs into donation machines that could ultimately make the old-fashioned pledge drive obsolete.

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Janko Roettgers

Janko Roettgers (@jank0) is a senior reporter at Protocol, reporting on the shifting power dynamics between tech, media, and entertainment, including the impact of new technologies. Previously, Janko was Variety's first-ever technology writer in San Francisco, where he covered big tech and emerging technologies. He has reported for Gigaom, Frankfurter Rundschau, Berliner Zeitung, and ORF, among others. He has written three books on consumer cord-cutting and online music and co-edited an anthology on internet subcultures. He lives with his family in Oakland.

Transforming 2021

Blockchain, QR codes and your phone: the race to build vaccine passports

Digital verification systems could give people the freedom to work and travel. Here's how they could actually happen.

One day, you might not need to carry that physical passport around, either.

Photo: CommonPass

There will come a time, hopefully in the near future, when you'll feel comfortable getting on a plane again. You might even stop at the lounge at the airport, head to the regional office when you land and maybe even see a concert that evening. This seemingly distant reality will depend upon vaccine rollouts continuing on schedule, an open-sourced digital verification system and, amazingly, the blockchain.

Several countries around the world have begun to prepare for what comes after vaccinations. Swaths of the population will be vaccinated before others, but that hasn't stopped industries decimated by the pandemic from pioneering ways to get some people back to work and play. One of the most promising efforts is the idea of a "vaccine passport," which would allow individuals to show proof that they've been vaccinated against COVID-19 in a way that could be verified by businesses to allow them to travel, work or relax in public without a great fear of spreading the virus.

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Mike Murphy

Mike Murphy ( @mcwm) is the director of special projects at Protocol, focusing on the industries being rapidly upended by technology and the companies disrupting incumbents. Previously, Mike was the technology editor at Quartz, where he frequently wrote on robotics, artificial intelligence, and consumer electronics.

People

How Chess.com built a streaming empire

Twitch users watched 18.3 million hours of chess content in January, nearly as much as they consumed throughout 2019. Last week, chess even surpassed League of Legends, Fortnite and Valorant as the most-watched gaming category.

To date, Chess.com has over 57 million members.

Photo: William West/Getty Images

There's something inherently perverse in calling chess "open source." It's a bit like saying France "pivoted" from monarchy to republic, or that indoor plumbing was a "10x idea."

Nevertheless, it's true: Anyone has free rein to make a chess game.

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Hirsh Chitkara
Hirsh Chitkara (@ChitkaraHirsh) is a researcher at Protocol, based out of New York City. Before joining Protocol, he worked for Business Insider Intelligence, where he wrote about Big Tech, telecoms, workplace privacy, smart cities, and geopolitics. He also worked on the Strategy & Analytics team at the Cleveland Indians.
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