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Amazon's IMDb TV will soon expand internationally

The free video streaming service could be headed to countries including Mexico and the U.K.

IMDb TV

IMDb TV could help Amazon gain streaming market share in countries where the company doesn't maintain an ecommerce business.

Image: Amazon

Amazon is looking to expand its free video streaming service, IMDb TV, into additional markets in the coming months, two sources familiar with the company's plans told me. Some of the initial markets targeted by Amazon include Mexico and the U.K., which could function as stepping stones into Latin America and Europe, respectively, according to one source.

An Amazon spokesperson declined to comment.

IMDb TV first launched under the name IMDb Freedive in early 2019. Amazon rebranded the service in May of that year, and at the time also announced that IMDb TV would come to Europe by the end of 2019. That ultimately didn't happen, and IMDb TV remains a U.S.-only service. But according to one of the sources, the company could finally be making the jump to additional territories before the end of this year.

Prime Video, Amazon's ad-free streaming service for Prime subscribers, is available in over 200 countries and territories. The company has long hinted at plans to similarly make IMDb TV available in many more countries. Just last week, it posted a job listing for a "product manager, international expansion." "Our mission is to build earth's most customer-centric ad-supported premium free video service and make it convenient for hundreds of millions of customers to enjoy," the listing reads in part.

Free, ad-supported video services have gained momentum in recent months, especially as economic pressure forces consumers to revisit recurring expenses. Reelgood, a service that helps people find streaming content across a number of platforms, reported this week that ad-supported services had a market share of more than 30% among its users, compared to 25% in Q2.

IMDb TV could also help Amazon gain streaming market share in countries where the company doesn't maintain an ecommerce business yet, including much of Latin America. Amazon has 150 million Prime members around the globe, and is operating locally in 16 markets.

Politics

'Woke tech' and 'the new slave power': Conservatives gather for Vegas summit

An agenda for the event, hosted by the Claremont Institute, listed speakers including U.S. CTO Michael Kratsios and Texas Attorney General Ken Paxton.

The so-called "Digital Statecraft Summit" was organized by the Claremont Institute. The speakers include U.S. CTO Michael Kratsios and Texas Attorney General Ken Paxton, as well as a who's-who of far-right provocateurs.

Photo: David Vives/Unsplash

Conservative investors, political operatives, right-wing writers and Trump administration officials are quietly meeting in Las Vegas this weekend to discuss topics including China, "woke tech" and "the new slave power," according to four people who were invited to attend or speak at the event as well as a copy of the agenda obtained by Protocol.

The so-called "Digital Statecraft Summit" was organized by the Claremont Institute, a conservative think tank that says its mission is to "restore the principles of the American Founding to their rightful, preeminent authority in our national life." A list of speakers for the event includes a combination of past and current government officials as well as a who's who of far-right provocateurs. One speaker, conservative legal scholar John Eastman, rallied the president's supporters at a White House event before the Capitol Hill riot earlier this month. Some others have been associated with racist ideologies.

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Emily Birnbaum

Emily Birnbaum ( @birnbaum_e) is a tech policy reporter with Protocol. Her coverage focuses on the U.S. government's attempts to regulate one of the most powerful industries in the world, with a focus on antitrust, privacy and politics. Previously, she worked as a tech policy reporter with The Hill after spending several months as a breaking news reporter. She is a Bethesda, Maryland native and proud Kenyon College alumna.

Power

What TV remotes tell us about power struggles in streaming

TV remote controls are a major battlefield in the TV wars, which are fought one branded button at a time.

LG's 2021 smart TV remote control features a total of three buttons for voice control.

Image: LG

Don't touch that dial: As TV manufacturers are unveiling their 2021 models at this year's virtual CES, they're also giving us a first look at the remote controls that will be shipping with those big, shiny and smart TV sets.

There were a few surprises. LG's remotes come with built-in NFC to transfer videos from mobile devices to the TV, and Samsung's remotes incorporate solar cells that are meant to reduce battery waste. The new crop of 2021 TV remotes also perfectly encapsulates the conflicts and power struggles in the TV industry, from streaming services vying for attention to voice assistant platforms' fierce competition.

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Janko Roettgers

Janko Roettgers (@jank0) is a senior reporter at Protocol, reporting on the shifting power dynamics between tech, media, and entertainment, including the impact of new technologies. Previously, Janko was Variety's first-ever technology writer in San Francisco, where he covered big tech and emerging technologies. He has reported for Gigaom, Frankfurter Rundschau, Berliner Zeitung, and ORF, among others. He has written three books on consumer cord-cutting and online music and co-edited an anthology on internet subcultures. He lives with his family in Oakland.

Power

Roku is becoming the most powerful company in streaming

A growing user base will give it even more power in content negotiations.

Roku's emerging as one of the streaming war's biggest winners.

Photo: Luke Sharrett/Getty Images

Roku's bet on smart TVs is paying off: Seven years after the company first began licensing its operating system to TV manufacturers, it has become a market leader in North America. Roku and its hardware partners sold more smart TVs in the U.S. in 2020 than competitors like Samsung, LG and Vizio, according to data from the NPD Group released by Roku on Friday.

Roku TVs had a 38% market share in the U.S. and a 31% market share in Canada, according to NPD's data. Roku also announced earlier this week that it had ended 2020 with 51.2 million active accounts, adding around 14 million accounts over the past 12 months. Altogether, consumers streamed 58.7 billion hours of entertainment through their Roku devices in 2020, according to a news release.

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Janko Roettgers

Janko Roettgers (@jank0) is a senior reporter at Protocol, reporting on the shifting power dynamics between tech, media, and entertainment, including the impact of new technologies. Previously, Janko was Variety's first-ever technology writer in San Francisco, where he covered big tech and emerging technologies. He has reported for Gigaom, Frankfurter Rundschau, Berliner Zeitung, and ORF, among others. He has written three books on consumer cord-cutting and online music and co-edited an anthology on internet subcultures. He lives with his family in Oakland.

Politics

Here’s how Big Tech is preparing for regulations in 2021

Companies know that the heat is only going to increase this year.

2021 promises to be a turbulent year for Big Tech.

Photo: Ting Shen/Getty Images

The open internet. Section 230. China. Internet access. 5G. Antitrust. When we asked the policy shops at some of the biggest and most powerful tech companies to identify their 2021 policy priorities, these were the words they had in common.

Each of these issues centers around a common theme. "Despite how tech companies might feel, they've been enjoying a very high innovation phase. They're about to experience a strong regulation phase," said Erika Fisher, Atlassian's general counsel and chief administrative officer. "The question is not if, but how that regulation will be shaped."

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Anna Kramer

Anna Kramer is a reporter at Protocol (@ anna_c_kramer), where she helps write and produce Source Code, Protocol's daily newsletter. Prior to joining the team, she covered tech and small business for the San Francisco Chronicle and privacy for Bloomberg Law. She is a recent graduate of Brown University, where she studied International Relations and Arabic and wrote her senior thesis about surveillance tools and technological development in the Middle East.

Deepdub uses AI to dub movies in the voice of famous actors

Fresh out of stealth, the startup is using artificial intelligence to automate the localization process for global streaming.

Deepdub promises AI dubbing at the click of a button.

Image: Deepdub

The streaming wars aren't just about domestic viewers anymore: Netflix, Disney, HBO Max and the like increasingly compete around the world. Around a third of Disney+ subscribers, for instance, are based in India, and the company is looking to further grow its international audience in Europe and Latin America.

Tel Aviv-based startup Deepdub wants to help streaming services accelerate this kind of international rollout by using artificial intelligence for their localization needs. Deepdub, which came out of stealth on Wednesday, has built technology that can translate a voice track to a different language, all while staying true to the voice of the talent. This makes it possible to have someone like Morgan Freeman narrate a movie in French, Italian or Russian without losing what makes Freeman's voice special and recognizable.

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Janko Roettgers

Janko Roettgers (@jank0) is a senior reporter at Protocol, reporting on the shifting power dynamics between tech, media, and entertainment, including the impact of new technologies. Previously, Janko was Variety's first-ever technology writer in San Francisco, where he covered big tech and emerging technologies. He has reported for Gigaom, Frankfurter Rundschau, Berliner Zeitung, and ORF, among others. He has written three books on consumer cord-cutting and online music and co-edited an anthology on internet subcultures. He lives with his family in Oakland.

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