Apple Epic Trial

Apple spends $50 million hosting WWDC every year

Testimony from Apple executive Phil Schiller reveals the cost of an Apple developer conference.

Apple's Craig Federighi speaks during the company's Worldwide Developers Conference in San Jose, Calif. in 2019.

Apple's Craig Federighi speaks during the company's Worldwide Developers Conference in San Jose, Calif. in 2019.

Photo: Brittany Hosea-Small/AFP/Getty Images

Apple spends about $50 million hosting its annual developer conference, known as WWDC, every summer. That is until the event, which has been held in recent years at the San Jose McEnery Convention Center, went all-virtual last year amid the coronavirus pandemic.


The figure, the first time we've ever had any confirmation of how much Apple spends on its developer gathering, came from live testimony from Apple fellow Phil Schiller, who's in court in Oakland, California testifying in the ongoing Epic Games v. Apple antitrust trial. Schiller says Apple used to charge developers to attend, which would offset some of the cost of hosting and running WWDC, but that it hadn't charged for access to its all-virtual conference last year. Apple plans to host another digital WWDC from June 7 to 11.

Schiller was asked how much Apple spends, and whether the figure was factored into the operating costs of the App Store. He said it was not. Apple's lawyers have spent a considerable amount of time over the past two weeks of the trial trying to undermine expert testimony from Epic, in which financial researcher Ned Barnes said he calculated the App Store's operating margin in 2019 to be 78%.

Epic has argued the high profitability of the App Store is one of the reasons why Apple continues to demand 30% of digital transactions and that Apple fails to justify that commission rate through its claims of providing security, privacy, App Store review, and other operating costs. Apple has argued it does not have calculate the profitability of the App Store as an individual unit and that any attempts to do so would be misleading as they do not take into account the amount of money Apple invests in the iOS ecosystem, such as research and development costs and the money it spends on events like WWDC.

Enterprise

Microsoft Exchange Online users face a key security deadline Saturday

The company will start disabling a highly vulnerable login option, known as "basic authentication," beginning on Oct. 1 — though customers will have one chance to buy more time to transition off the system.

Microsoft has been seeking to prod businesses to move off basic authentication for the past three years, but "unfortunately usage isn’t yet at zero," it said in a post earlier this month.

Illustration: Christopher T. Fong/Protocol

Microsoft is about to eliminate a method for logging into its Exchange Online email service that is widely considered vulnerable and outdated, but that some businesses still rely upon.

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Kyle Alspach

Kyle Alspach ( @KyleAlspach) is a senior reporter at Protocol, focused on cybersecurity. He has covered the tech industry since 2010 for outlets including VentureBeat, CRN and the Boston Globe. He lives in Portland, Oregon, and can be reached at kalspach@protocol.com.

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Great products are built on strong patents

Experts say robust intellectual property protection is essential to ensure the long-term R&D required to innovate and maintain America's technology leadership.

Every great tech product that you rely on each day, from the smartphone in your pocket to your music streaming service and navigational system in the car, shares one important thing: part of its innovative design is protected by intellectual property (IP) laws.

From 5G to artificial intelligence, IP protection offers a powerful incentive for researchers to create ground-breaking products, and governmental leaders say its protection is an essential part of maintaining US technology leadership. To quote Secretary of Commerce Gina Raimondo: "intellectual property protection is vital for American innovation and entrepreneurship.”

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James Daly
James Daly has a deep knowledge of creating brand voice identity, including understanding various audiences and targeting messaging accordingly. He enjoys commissioning, editing, writing, and business development, particularly in launching new ventures and building passionate audiences. Daly has led teams large and small to multiple awards and quantifiable success through a strategy built on teamwork, passion, fact-checking, intelligence, analytics, and audience growth while meeting budget goals and production deadlines in fast-paced environments. Daly is the Editorial Director of 2030 Media and a contributor at Wired.
Fintech

Gavin Newsom shows crypto some California love

“A more flexible approach is needed,” Gov. Newsom said in rejecting a bill that would require crypto companies to get a state license.

Strong bipartisan support wasn’t enough to convince Newsom that requiring crypto companies to register with the state’s Department of Financial Protection and Innovation is the smart path for California.

Photo: Jerod Harris/Getty Images for Vox Media

The Digital Financial Assets Law seemed like a legislative slam dunk in California for critics of the crypto industry.

But strong bipartisan support — it passed 71-0 in the state assembly and 31-6 in the Senate — wasn’t enough to convince Gov. Gavin Newsom that requiring crypto companies to register with the state’s Department of Financial Protection and Innovation is the smart path for California.

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Benjamin Pimentel

Benjamin Pimentel ( @benpimentel) covers crypto and fintech from San Francisco. He has reported on many of the biggest tech stories over the past 20 years for the San Francisco Chronicle, Dow Jones MarketWatch and Business Insider, from the dot-com crash, the rise of cloud computing, social networking and AI to the impact of the Great Recession and the COVID crisis on Silicon Valley and beyond. He can be reached at bpimentel@protocol.com or via Google Voice at (925) 307-9342.

Workplace

Slack’s rallying cry at Dreamforce: No more meetings

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“We want people to be able to work in whatever way works for them with flexible schedules, in meetings and out of meetings,” Slack chief product officer Tamar Yehoshua told Protocol at Dreamforce 2022.

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Dreamforce is primarily Salesforce’s show. But Slack wasn’t to be left out, especially as the primary connector between Salesforce and the mainstream working world.

The average knowledge worker spends more time using a communication tool like Slack than a CRM like Salesforce, positioning it as the best Salesforce product to concern itself with the future of work. In between meeting a therapy pig and meditating by the Dreamforce waterfall, Protocol sat down with several Slack execs and conference-goers to chat about the shifting future.

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Lizzy Lawrence

Lizzy Lawrence ( @LizzyLaw_) is a reporter at Protocol, covering tools and productivity in the workplace. She's a recent graduate of the University of Michigan, where she studied sociology and international studies. She served as editor in chief of The Michigan Daily, her school's independent newspaper. She's based in D.C., and can be reached at llawrence@protocol.com.

LA is a growing tech hub. But not everyone may fit.

LA has a housing crisis similar to Silicon Valley’s. And single-family-zoning laws are mostly to blame.

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Photo: Nat Rubio-Licht/Protocol

LA’s tech scene is on the rise. The number of unicorn companies in Los Angeles is growing, and the city has become the third-largest startup ecosystem nationally behind the Bay Area and New York with more than 4,000 VC-backed startups in industries ranging from aerospace to creators. As the number of tech companies in the region grows, so does the number of tech workers. The city is quickly becoming more and more like Silicon Valley — a new startup and a dozen tech workers on every corner and companies like Google, Netflix, and Twitter setting up offices there.

But with growth comes growing pains. Los Angeles, especially the burgeoning Silicon Beach area — which includes Santa Monica, Venice, and Marina del Rey — shares something in common with its namesake Silicon Valley: a severe lack of housing.

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Nat Rubio-Licht

Nat Rubio-Licht is a Los Angeles-based news writer at Protocol. They graduated from Syracuse University with a degree in newspaper and online journalism in May 2020. Prior to joining the team, they worked at the Los Angeles Business Journal as a technology and aerospace reporter.

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