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Your guide to the new world of work.
The weekly Protocol patent roundup is here, which means it's time to kick back, relax and read about the zany things Big Tech now holds patents for.
There are a few trends that emerged this week that reflect some of Big Tech's ambitions: Google is interested in making voice assistants more useful, Amazon is trying to revolutionize shipping, Apple has some well-crafted gadgets, and Microsoft wants to make computing a little easier. And then there's Facebook, which was light on patents, but wants us all to see movie trailers customized to what we love.
And remember: The big tech companies file all kinds of crazy patents for things, and though most never amount to anything, some end up defining the future.
Alphabet
An AI stenographer for doctors
If you've ever had the misfortune of having to try to read your doctors' handwritten notes, you'll know that anything that can take the pen out of their hands and onto a screen would be super helpful. That's basically what Google is envisioning in this patent: an AI assistant that could listen in to doctors' appointments, taking down notes on everything the doctor and patient say. The system could generate a transcript in real time, and it could also pull out important keywords; if the patient said they felt feverish and had a sore leg, it would collate those as symptoms for the doctor to follow up on. Other startups are working on similar ideas, but they don't have the weight of Google's AI prowess behind them — or the stigmas, for that matter.
Making talking to voice assistants less awkward
It's pretty amazing that there are tiny devices that I can wear in my ears that allow me to talk to a virtual assistant that can call me a car, respond to my texts or answer my random questions. That being said, it's still extremely awkward to talk to virtual assistants in public — if you're wearing something like a pair of AirPods and start talking to Siri while you're on the subway, you look like you're talking to yourself. But this new patent might help, with the idea being that you could pull out your phone and talk to your assistant like you were taking a call, rather than yelling into the ether. The phone would recognize the specific motion you did to invoke the assistant while pulling it up, and trigger it right away. It's a neat idea, but I think my favorite part of this patent is that the diagram seems to suggest this suited man is in an infinite loop or looking for coffee. I guess on a long enough scale, though, many of us are.
Amazon
It might not be the most grandiose invention of all time, but it could have a big impact on the environment, given how many packages Amazon ships a day. The idea is simple: Many mailer envelopes are plastic on the inside and paper on the outside, which many recycling facilities can't process, sending them to the junk heap. Amazon's patent is for a flexible, all-cardboard model that uses various interconnected slats of cardboard to provide the cushioning on the inside of the package. Another green-friendly alternative: getting off your butt and going to the store for that dishwasher detergent.
The future of package delivery looks a lot like high-tech Lego. Amazon's patent outlines a completely modular drone system, where every single aspect of the drone can be removed as needed. The system could act as a sort-of checklist to ensure a drone is ready before being deployed for a delivery, and it wouldn't take too much of a imagination jump to see an automated process in which a package makes its way down a conveyor belt, where it's attached to the drone's avionics unit, then its battery, then its propellor system, and then sent off on its way to your house. It could also cut down on repair costs: Instead of having to pull a whole drone out of operation if something's broken, you could just swap out the necessary part. Like I used to do when one of the Lego bricks went missing.
Apple
Apple has been leading the charge of replacing passwords with biometric information (mainly, the details of your face) for a few years now, but this patent would be taking things deeper — literally. It outlines using "subepidermal features" — like the shape of your veins — to figure out if it's really you trying to unlock your phone. The patent suggests that this would be useful for more easily discerning truly identical twins, but I could see it also being helpful for the time we're all in now. The number of times I've recently tried to use Apple Pay while wearing a mask and not understanding why it wasn't working is … far too high. Maybe tech like this could help my phone realize it's me without my having to take my mask off. I also wanted to share this patent for the terrifying imagery it contains:
This patent from Apple seems a lot like what it would look like if the company had released its own version of a Microsoft's Kinect motion-tracking sensor. The device in the patent tracks the gesticulations of the user in front of it, translating them into actions on the computer screen. It just so happens that Apple actually bought PrimeSense, the company originally behind the Kinect technology, back in 2013. It's reportedly been using the technology in its Face ID software (without the aforementioned veins), but it's possible that it could be working on some new ways of interacting with its other devices. And flailing wildly at my Apple TV would be a big improvement over the Apple TV remote, to be honest.
This is just a design patent for the cabinets Apple has started using in its retail stores, but it's very nice. I think it would look nice in my living room with my TV on top of it.
In a world — where Mike Murphy wants to go see this specific movie, only one man is up for the task. Hopefully the final product would be a little better than this, but Facebook is exploring the possibility of creating personalized trailers for movies and TV shows, playing up the parts of the content that the viewer of the trailer might be more interested in. If it's a buddy-cop race car movie, perhaps they would show one person more explosions, another person fast cars, and another some witty banter between partners where one is just one day away from retirement. Whatever the producers — and Facebook's algorithm — would think most appropriate.
Microsoft
Have you ever wished your pointy device were more like another pointy device? Your (extremely specific) prayers may be answered soon. Microsoft is apparently exploring what it would be like to put some sort of mouse cursor on the end of a stylus, seemingly rather like the red nub found on ThinkPad laptops. You could hold the stylus in your hand and use the mouse with your thumb, which might be useful if you're giving a presentation and need to point to something onscreen. Though it doesn't seem like this would be easier than, you know, just bringing a mouse along with you as well.
Private mode for collaborative documents
If you're anything like me, you often start another Google Doc or Word file because you don't want to your co-workers to see you go through the extremely awkward and arduous process of writing your dumb sentences until they absolutely have to, and then copying that text in a big block back into the collaborative doc you're all working on. But Microsoft's new patent could make things a little easier — and not leave you with hundreds of abandoned documents in your cloud folder: It envisions building in a privacy mode for each collaborator so they can all work in the same document, without anyone else having to see. It's a self-deprecator's dream!
Another blood pressure monitor
Following last week's patent, Microsoft is back with another patent for a blood pressure monitor built into a wearable. Is there a product on the horizon, or is this just securing old research? Either way, it's making my chest tight.
Couchbase celebrates its initial public offering on the Nasdaq market.
Photo: Nasdaq
In terms of rivals, on one side it has open-source tool PostgreSQL and companies like MongoDB. MongoDB Atlas, its now-signature product, pulled in $93.5 million in revenue in the three months through April, a 73% year-over-year increase. Overall, the company reported subscription revenue of $174 million for the quarter, almost double the $96 million in subscription sales that Couchbase reported for all of FY 2021.
On the other side, there's a cadre of other startups like Redis Labs, which private investors value higher than Couchbase at $2 billion with revenue roughly in line with Couchbase's total. And then, of course, there's Oracle, as well as the cloud hyperscalers that are perennial rivals to almost every enterprise tech vendor selling today: Google, AWS and Microsoft.
None of that bothers Cain, who claims that Couchbase's competitors are unable to address the needs of the whole enterprise — both application developers and enterprise architects. It's that differentiation he believes will ultimately help the company break free from the middle of the pack.
"We are focused on building the next great enterprise software company and much more concerned about the technology we offer … than short-term valuations," Cain told Protocol in an interview Thursday. "We are much more focused on the relative value proposition that we offer. We will monetize that over time, but we have long-term views, long-term aspirations."
In reality, the area Couchbase is trying to tackle is not much different than its competitors'. Enterprises are building more applications that require data to move at speeds that can't be met by the architectures of the past. It's a trend that is spurring what Couchbase calls a "generational transition" and underscoring what some industry insiders say is the "golden age" of databases.
"Efforts to accommodate the limitations of legacy databases through ad-hoc temporary fixes and stopgap methods are no longer sufficient given the increasing impact and urgency of digital transformation initiatives," the company wrote in its S-1 filing. "A move to the next generation of modern operational databases is required to provide the performance, reliability, scalability and agility needed for enterprise applications."
Couchbase celebrates its IPOPhoto: Nasdaq
Separating from the pack: Version 2.0
Couchbase is one of the lone independent holdouts from the NoSQL — which stands for "not only SQL" — movement that started around the late 2000s.
The tech is not based on rows and columns like traditional relational databases. Instead, all the data is stored in one entity, like a JSON document, for example. That non-tabular structure gives it the processing speed that NoSQL advocates say is necessary for modern applications.
Many of Couchbase's former rivals, like FoundationDB or Tokutek, were acquired several years ago. The consolidation within the sector was so swift that former CouchBase CEO Bob Wiederhold wrote a blog in 2015 assuring customers that it was "not bad for an industry."
"During the next stage, the leaders separate themselves from the rest of the pack. Their products are a better fit for the market and more users gravitate to them," he said at the time. "Couchbase, DataStax and MongoDB are the three NoSQL players that have clearly separated themselves from the rest of the pack."
Now, it's on Cain to separate Couchbase from the pack yet again. The company launched its managed service Couchbase Cloud in 2020, well behind MongoDB, which released Atlas in 2016. It's currently offered on AWS and Azure; Google Cloud is on the product roadmap, per Cain.
"There's a lot of attention in the market on the way in which companies are offering their customers the way to consume their technology and we couldn't be more excited about our managed cloud roadmap," he said. "We're going to study the success and failures of other companies … but we will do so through the lens of supporting our enterprise customers."
The differences that Cain claims exist between its own product and rival offerings are deeply technical. At a high level, Cain says Couchbase is superior because of its speed and scalability — a common talking point as well among rival database executives.
Among the other differentiators, according to Cain, are its hybrid cloud compatibility, ability to support multiple data models — something competitors like Redis Lab also say they offer — and "high-performance architecture that is memory-first, shared-nothing," an over 30-year-old setup that allows the database to scale faster while also reducing (or eliminating) downtimes. If you need to build a website like Amazon, for example, that has to handle millions of queries, you would build it on a shared-nothing system.
"If you look at legacy relational technologies, modern databases, there is no solution that brings all those capabilities together in a single platform," said Cain. "The modalities that a database chooses to support are important, but I would not underestimate the underlying architecture."
Database companies are in a fierce marketing battle at the moment as they all seek to capitalize on the very real needs of enterprise customers for help managing increasing demands on data. As companies begin to better understand what their modern architectures will look like to support a quickly evolving application suite, those claims are going to be put to the test.
"In terms of how often enterprises are thinking about this, it's a daily exercise. And that is driven by all things digital transformation," he said. "Good enough is not a viable strategy when it comes to databases in the enterprise. With our core architecture, we can find compelling opportunities to add value."
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