Apple announced Friday that it is adding more than 550,000 square feet in two buildings in Culver City, a center for film production in the Los Angeles area and where Apple TV+ is already based. The move is a signal that the company plans on adding to its Hollywood ambitions and investing more in the competitive streaming space.
Apple currently already has over 1,500 employees in Culver City and LA including the staff for Apple TV+, Apple Music and some AI and machine learning teams. Apple told Variety that the new campus is located on National, Venice and Washington boulevards.
In April, the company announced that it would spend $430 billion to create 20,000 jobs in the U.S. over the next five years, and that the Culver City team would expand to over 3,000 employees by 2026.
The push to original content and streaming has been a gamble for Apple, which faces huge competitors from incumbents like Netflix, Amazon Prime Video, HBO Max, Disney+ and Hulu. Although Apple has landed some wins like the critically acclaimed 'Ted Lasso,' its library is still very small compared to the back catalogs of its competitors.