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yesJP MangalindanNone
February 28, 2020
The move effectively disables Clearview AI's app.
The app, which lets users access more than 3 billion images scraped from millions of websites, has reportedly been used by Immigration and Customs Enforcement, the FBI, the NBA, Walmart and Wells Fargo. Buzzfeed News found that Clearview AI allowed those organizations to go around the App Store and download its app through the Apple Developer Enterprise Program — a violation of the iPhone maker's distribution rules.
JP Mangalindan
JP Mangalindan (@jpmanga) is a former senior reporter at Protocol. JP most recently covered the intersection of business and technology as Yahoo Finance’s chief tech correspondent. His work has appeared in Fortune, GQ, Mashable, and New York magazine.
People
The future of the cell phone, according to the man who invented it
Martin Cooper comes on the Source Code Podcast.
Martin Cooper with his original DynaTAC cell phone.
Photo: Ted Soqui/Getty Images
January 21, 2021
David Pierce ( @pierce) is Protocol's editor at large. Prior to joining Protocol, he was a columnist at The Wall Street Journal, a senior writer with Wired, and deputy editor at The Verge. He owns all the phones.
January 21, 2021
Martin Cooper helped invent one of the most consequential and successful products in history: the cell phone. And almost five decades after he made the first public cell phone call, on a 2-pound brick of a device called the DynaTAC, he's written a book about his career called "Cutting the Cord: The Cell Phone Has Transformed Humanity." In it he tells the story of the cell phone's invention, and looks at how it has changed the world and will continue to do so.
Cooper came on the Source Code Podcast to talk about his time at Motorola, the process of designing the first-ever cell phone, whether today's tech giants are monopolies and why he's bullish on the future of AI.
<div class="rm-embed embed-media"><iframe frameborder="no" height="200px" scrolling="no" seamless="" src="https://player.simplecast.com/21947943-bc81-43d9-9eb3-f18341a6c8b6?dark=true" width="100%"></iframe></div><p><em>The following excerpts from our conversation have been edited for length and clarity.</em><br></p><p><strong>I want to get to the phones, but before we do I want to talk about pagers, because I have this deep obsession with pagers. I think pagers are a much better example of the direct predecessor to the cell phone than landlines. Even though you couldn't make phone calls, it seems like spiritually, pagers were cell phones before they were cell phones. You made pagers, and they were huge. And I guess my big question is, why didn't pagers get their due? We kind of skip over them, but it feels like they were a big thing.</strong></p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="1">
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</div></p><p>Well they were, at the time we did it. In the U.S. there were, at the peak, over 50 million pagers. And the principle is freedom. Our biggest customers were people like doctors, who were trapped next to their patients because they have to be available. And the pager set them free! They could go play a game of golf and know that they could get a beep and be at the hospital at 10 minutes. So the concept of freedom, I don't want to beat it to death, is really the essence of what portability is. </p><p>And since you brought the subject up, one of the battles that I'm engaged in today has to do with education and the need for broadband for education. And the solution that the FCC is proposing is wired broadband. Cable! We're going through the same thing all over again. And I am trying to persuade them that if you want to solve the digital divide in education, it's going to have to be with wireless broadband.</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="2">
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</div></p><p><strong>I agree. And one of the other things you're involved in right now is 5G stuff, right? I spend all of my time talking to people in tech who are, let's say, overzealous about the potential of 5G. Everybody has spent five years telling me that 5G is going to change everything, that it's the panacea of technology, and I'm not sure that I see it. Tell me what you think about 5G: Is it as big of a change in how all of this stuff works as some people like to make it out to be?</strong></p><p>Not really. I think you put your finger on it: 5G is an incremental change. It introduces a couple of new capabilities to what existed in 4G. One of them is the use of millimeter-wave where there is a much bigger bandwidth, but a big handicap is the fact that the millimeter waves don't travel very far. There are other things that are done that reduce latency. </p><p>So it turns out that those two characteristics — very high speeds and low latency — are very useful in things like running a robot. If you've got a factory and you want to run robots, you're going to need those kinds of things. Unfortunately, for people like you and me, 5G does essentially nothing. You have to understand, I think 5G is a wonderful thing, and we have to keep progressing. But I don't appreciate being deluded. And the carriers have done that: They talk about having remote operations and autonomous cars and things of that nature. And guess who's paying for the 5G? It's you and me.</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="3">
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</div></p><p><strong>OK, let's go back and talk about the DynaTAC stuff. My favorite scene in the book was when you're at a restaurant in Chicago, and a bunch of people have brought you prototypes of this cell phone. And nobody has any idea what a cell phone is supposed to look like. What's that day like?</strong></p><p>Well, you have to start at the beginning of that, because two weeks previously, I approached Rudy Krolopp. Now, Rudy didn't work for me. He ran the Industrial Design Group for this division. But he was a visionary. I told him where we were going to build a cell phone, and he said, "What's a cell phone?" And I described what a portable phone was like, and he reassigned all the people in his group to come up with their concept of what this portable phone might look like. And so I felt I had to reward them in some way. And that's why I invited them to dinner. </p><p>Each of these guys got up and presented what his vision was, of what a portable phone would look like. And they all ended up being a vision of what actually happened. There was a slide phone, there was a flip phone, and there was what they call a capsule phone. These guys were just remarkable. </p><p>We ended up picking what we called the shoe phone — for obvious reasons — because it was simple.</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="4">
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</div></p><p><strong>You say you picked the shoe phone because it was simple, but it doesn't seem like it would necessarily be obvious that it was simple, because again, nobody had ever done this before. Most of the parts that were required didn't really exist yet. What's your criteria for thinking, "this is the one we can do?"</strong></p><p>It was mechanically simple. It was just the box. Anytime you put hinges and sliders, things of that nature, they're going to break. We actually ended up all agreeing that this was the way to go. And I wanted to make sure that I appreciated the efforts of these other guys. So even though I picked this one, we selected this as a group. Everybody agreed that this is the way to go. </p><p><strong>I guess it makes sense to say, "We have to invent 1,000 things just to make this work. Why invent 1,001 that we don't have to?"</strong></p><p>That's exactly right. [Pulls an original DynaTAC model out.] Calling this "simple" … the insides of this phone are incredibly complex, much more so than a modern phone. A modern phone has a million times the power of this box that we're looking at now. But the complexity, the number of parts — there are like 10 times more parts in the old phone, and they were all hand-soldered together. It's close to a miracle that we got one to work. And they actually got two to work!</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="5">
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</div></p><p><strong>The timing of all this is interesting to me, because you're in the middle of this fight against AT&T. It seems like there was something about that fight, and that moment, that made this whole project go. And I was wondering, if Motorola had been super successful, doing fine, under no real threat from AT&T and the FCC, does a project like this happen? Or does it take this kind of existential threat to push something like the phone forward?</strong></p><p>How could I ever have persuaded my management to start investing? They ended up pretty much betting the company, between 1969 when the Bell System announced their desire to continue their monopoly on cellular, and 1983 when we actually have service. This battle that we engaged in lasted 13 to 14 years, and the company spent $100 million of 1970 dollars. So how would I ever have persuaded them, if we didn't have an enemy? If we didn't have to bet our whole company against them, because they would have put us out of business?</p><p><strong>You really don't think you could have pulled it off by yourself? You had a lot of power and trust and autonomy at Motorola.</strong></p><p>We would have come up with a phone, but getting the FCC to move really took a huge amount of effort. The Bell System had 200 lobbyists calling on the FCC alone. They had two guys assigned to each of the nine commissioners. At that time, our total lobbyists force in Washington was three guys, who called on the FCC, the Congress and all the government agencies. So it really took that kind of challenge to make this thing happen. </p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="6">
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</div></p><p><strong>So let's talk about monopolies. You've truly been in the center of fighting against one, and now we're having these same arguments again, about Google and Amazon and Apple and Facebook. What do you make about the antitrust fight happening right now? Does it rhyme with history to you, as you see all this stuff happening?</strong></p><p>It's a different problem. But it's still a problem.</p><p>There's no question in my mind that some of the practices that Google and Amazon exercise are anti-competitive. And so we've got to do something about it. But there's a difference between that and a regulated monopoly where the government decides what the price is going to be and the monopoly just makes all the decisions, and they have no competitive pressures. That's what Bell Systems did. </p><p>The whole process was different. Bell Labs — which by the way, was an extraordinary organization — had all the funding that they wanted, because they had a monopoly supporting them. And they would invent something, and they would think, "Oh, this is interesting, let's make a product." And they would turn the product over to Western Electric, which was part of the monopoly, and they would make them all and then they would turn that over to the operating companies. And the operating companies would come to you and say, "David, this is what you want, right?" </p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="7">
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</div></p><p>That's exactly backwards from what we do today. Marketers today look at what people need and want, what problems they solve and they work backwards through that process. The research guys work on, hopefully, what are going to solve human problems.</p><p><strong>But then on the flip side, then come questions about how power works differently. And especially as we get to privacy and data collection and all this stuff. Bell Systems <em>felt</em> like a monopoly: You could just look at it and be like, "this is clearly a monopoly." It feels messier now, but maybe not any less consequential.</strong> </p><p>I think the real problem is not Google and Facebook and Amazon. It's the people that think they're getting something for nothing. They're not getting anything free, they're giving up their information, which has value, and they're getting less value in return. When people start realizing that and that they have alternatives, the problem is going to get solved. So once again, it sounds like I'm being overly optimistic. And it may be that the government has to intervene in the process, but the real solution there is education.</p><p><strong>Speaking of the privacy and society side of all of this, when you were in the early days of the cell phone, were you thinking about "what does it mean for society when everyone has a phone like this?" You wrote the book that you imagined that when everybody was born, they'd be given a phone number. And were you guys asking this sort of philosophical question?</strong> </p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="8">
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</div></p><p>No.</p><p>You know, it's one thing to be a visionary. And I really think that we were visionaries. We stuck our necks out on that thing. But when people asked me what I was thinking of when we made the first public call, it was, "I hope this thing works." </p><p><strong>Before I let you go, I want to talk about AI. Because I think that's another place we have a lot of optimists and a lot of pessimists, and the way you seem to think about where artificial intelligence and humanity meet is about as optimistic a take as I think I've heard. So convince me that the future of AI is mostly good news.</strong></p><p><strong></strong>When I look at a product, I define the usefulness of a product, or at least the interface, as bad, good and optimum. A bad interface is one where you need an instruction manual to work something. If you have a device or a service that is intuitive — you look at it, and you could figure out what to do without looking at an instruction manual — that's pretty good technology. The optimum technology is invisible. It's there, it works for you, it solves your problem. You don't even have to think about it. Well, if you're going to do that, something has to be behind the scenes, making decisions for you. And that's artificial intelligence.<br></p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="9">
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</div></p><p>There are people that are very optimistic about how quickly that's going to happen. And it turns out that there are some things that the brain does that we haven't even figured out how to copy. It doesn't compute very well, it doesn't remember very well. But other things? It can abstract in ways that machines cannot. And so I think it's going to be a slow process, where the machines are little by little going to take over more and more of the routine things in our lives, are going to make us more efficient. </p><p>Society is much more resilient than people think. People are more resilient. People keep saying, "Oh, no, we are going down the tubes, because the kids aren't talking to each other anymore." Yes, I do see lots of cases where kids sit around the table all looking at their cell phones, but most of them are texting each other. And it takes time for society to embrace and understand new things. </p><p>These things are all new, it's going to take a generation for us to accommodate them. But human minds are very flexible. The brain is amazing. It's going to be many generations before artificial intelligences take over. And when they do take over, we won't even notice it.</p>
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David Pierce ( @pierce) is Protocol's editor at large. Prior to joining Protocol, he was a columnist at The Wall Street Journal, a senior writer with Wired, and deputy editor at The Verge. He owns all the phones.
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Microsoft wants to use AR to see through fog and smoke
Apple autonomous cars, AI coffee orders, emailing help and other patents from Big Tech.
See what isn't there.
Image: Microsoft/USPTO
December 13, 2020
Mike Murphy ( @mcwm) is the director of special projects at Protocol, focusing on the industries being rapidly upended by technology and the companies disrupting incumbents. Previously, Mike was the technology editor at Quartz, where he frequently wrote on robotics, artificial intelligence, and consumer electronics.
December 13, 2020
It's beyond dark out at 5:30 p.m. these days, so perhaps, as you're stuck at home with nowhere to go, you're tempted to log off your bad screen and onto your good screen a little earlier than you should. Perhaps that's what happened over at the U.S. Patent and Trademark Office, as this was a bit of a fallow week for patents from Big Tech.
That being said, there were still a few neat ones out there: Microsoft is looking into using AR to actually augment what you see; Apple is hard at work on autonomous vehicles; and Facebook, for some reason, is very concerned about the longevity of magnetic tapes.
<p>And remember: The big tech companies file all kinds of crazy patents for things, and though most never amount to anything, some end up defining the future. </p><h3>Alphabet</h3><p><a href="http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=23&f=G&l=50&co1=AND&d=PTXT&s1=google.ASNM.&OS=AN/google&RS=AN/google" rel="noopener noreferrer" target="_blank"><u><strong>Determining what's newsworthy</strong></u></a></p><p>There have been absolutely no problems with using algorithms to program the content that people see on their social feeds, so I can't see any issue with this patent idea. Essentially, the patent outlines crawling the web for new videos posted to sites and blogs online, and using a corpus of knowledge about the topic at hand, determining whether someone interested in that topic would find this new video interesting, and then alert them to it. It's not entirely clear how this system would moderate what it's finding and showing to people, but I can't imagine how that would be an issue. </p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="1">
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</div></p><p><img src="https://lh4.googleusercontent.com/zu-KbFV9PD2FsHJg5gyhUxCoY63Fd7QWFXujNkPhmfNQKkU_ugeCbTLO2RVwumWGn2EHTWyVZp11zCMUndhaEeOf6nwips_QCC7KM9fM0m5tpTUkdbGGhjoGbtr4qUgVtwFhZx8_"></p><p><br><br></p><p><a href="https://pdfpiw.uspto.gov/.piw?PageNum=0&docid=10857963&IDKey=533B0027C8E8%0D%0A&HomeUrl=http%3A%2F%2Fpatft.uspto.gov%2Fnetacgi%2Fnph-Parser%3FSect1%3DPTO2%2526Sect2%3DHITOFF%2526p%3D1%2526u%3D%25252Fnetahtml%25252FPTO%25252Fsearch-bool.html%2526r%3D2%2526f%3DG%2526l%3D50%2526co1%3DAND%2526d%3DPTXT%2526s1%3Dwaymo.ASNM.%2526OS%3DAN%2Fwaymo%2526RS%3DAN%2Fwaymo" target="_blank"><u><strong>Encasing passengers in airbags</strong></u></a></p><p>This reminds me of the <a href="https://www.youtube.com/watch?v=KKqdgvsbfFQ" target="_blank"><u>inflatable bubble thing</u></a> James Bond used to save his life in "The World Is Not Enough." Waymo's patent outlines several different ways of automatically encasing passengers in something safe in the event of a crash, ranging from a netting and curtain design that would just hold the passengers in place to a full-on squishy safety bubble. If a self-driving car with me in it has to crash (I hear a lot of talk about Trolley Problems or some such), I hope I'm in the squishy kind. </p><p><img src="https://lh4.googleusercontent.com/iSpVxtimzP4sorP9WAnx4dASv8vCL3XPrIfqG21DV4uRhrEumGeyX6J47m3m9uvPFvaHc4MWJs5Yen8-OWe99XL9GgohCeS9S5xtrDjwKHycRi4zYBM5jCbhwJUvMaKSbmmtgZsW"></p><h3>Amazon</h3><p><a href="http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=16&f=G&l=50&co1=AND&d=PTXT&s1=amazon.ASNM.&OS=AN/amazon&RS=AN/amazon" target="_blank"><u><strong>Making sure you're emailing the right person</strong></u></a></p><p>Have you ever had one of those mortifying moments when you meant to email John Smith at Microsoft and you accidentally emailed John Smith at Apple? It's awkward, to say the least. But Amazon is apparently looking into helping you pick the right email addresses. Using a combination of understanding what the email writer is saying and who they've picked as the recipient would help Amazon's system determine whether they meant to choose who they have. As the patent itself says, "'Stephen is a terrible manager' is probably acceptable to send a friend in a personal interaction, but sending 'Stephen is a terrible manager' to Stephen is probably not okay."</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="2">
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</div></p><h3>Apple</h3><p><a href="https://pdfpiw.uspto.gov/.piw?PageNum=0&docid=10860034&IDKey=1F7FB7AB7355%0D%0A&HomeUrl=http%3A%2F%2Fpatft.uspto.gov%2Fnetacgi%2Fnph-Parser%3FSect1%3DPTO2%2526Sect2%3DHITOFF%2526u%3D%25252Fnetahtml%25252FPTO%25252Fsearch-adv.htm%2526r%3D63%2526f%3DG%2526l%3D50%2526d%3DPTXT%2526s1%3D%252522apple%252Binc%252522.ASNM.%2526p%3D2%2526OS%3DAN%2F%252522apple%252Binc%252522%2526RS%3DAN%2F%252522apple%252Binc%252522" target="_blank"><u><strong>Autonomously finding barriers</strong></u></a></p><p>Apple reportedly <a href="https://www.bloomberg.com/news/articles/2020-12-08/apple-shifts-leadership-of-self-driving-car-division-to-ai-chief" target="_blank"><u>reorganized</u></a> its vehicle project to report to the company's AI chief, John Giannandrea, and this sounds like the sort of work his team would be useful for. The patent covers the sorts of detections that autonomous vehicles will be doing as they venture out into the world, mapping static objects like barriers, fences, walls and the like, and determining that unlike people, vehicles or animals, they likely won't be moving into their path — and if they do, there's probably a bigger issue at play. </p><p><a href="http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&u=%2Fnetahtml%2FPTO%2Fsearch-adv.htm&r=55&f=G&l=50&d=PTXT&s1=%22apple+inc%22.ASNM.&p=2&OS=AN/%22apple+inc%22&RS=AN/%22apple+inc%22" rel="noopener noreferrer" target="_blank"><u><strong>Making dragging and dropping on iPad a little easier</strong></u></a></p><p>Apple is slowly acknowledging the fact that, on the iPad, doing complicated stuff with a mouse and keyboard is often easier than with your fingers. But dragging and dropping content from one app to another still leaves a bit to be desired. This patent outlines a future iPad operating system where users could use multiple fingers to drag multiple images (or other files) from one program to another. It also seems to suggest a future where you can have more than two or three programs onscreen at once — rather like windows on a computer. But <a href="https://www.businessinsider.com/apple-whats-a-computer-ad-sparks-anger-2018-1" rel="noopener noreferrer" target="_blank"><u>what really is a computer</u></a>?</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="3">
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</div></p><h3>Facebook</h3><p><a href="http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=26&f=G&l=50&co1=AND&d=PTXT&s1=facebook.ASNM.&OS=AN/facebook&RS=AN/facebook" rel="noopener noreferrer" target="_blank"><u><strong>Making magnetic tapes last longer</strong></u></a></p><p>This probably isn't the first area of innovation that you'd expect a young tech giant to be researching. Facebook's new patent revolves around magnetic-tape data storage systems for archival purposes. Physics and entropy being what they are, these tapes tend to degrade over time, especially with continual use. This patent outlines ways to check on the health of the tapes, how often they're read and written, and to flag to administrators if they're failing. It also includes, according to the patent, a "predictive analysis method used to predict a future health status of the archival tape." Or you could, you know, just stop using tape. </p><h3>Microsoft</h3><p><a href="https://pdfpiw.uspto.gov/.piw?PageNum=0&docid=10860587&IDKey=563855505624%0D%0A&HomeUrl=http%3A%2F%2Fpatft.uspto.gov%2Fnetacgi%2Fnph-Parser%3FSect1%3DPTO2%2526Sect2%3DHITOFF%2526u%3D%25252Fnetahtml%25252FPTO%25252Fsearch-adv.htm%2526r%3D51%2526f%3DG%2526l%3D50%2526d%3DPTXT%2526s1%3Dmicrosoft.ASNM.%2526p%3D2%2526OS%3DAN%2Fmicrosoft%2526RS%3DAN%2Fmicrosoft" rel="noopener noreferrer" target="_blank"><u><strong>Using AI to get your pumpkin spice latte</strong></u></a></p><p>Microsoft has a new patent about designing a conversational AI assistant that would actually be somewhat enjoyable to talk to; think the assistant in "Her," but more about selling you more stuff than achieving singularity. In one of the examples given, the user wants to know how long pumpkin spice latte season will last at their favorite cafe, BigCoffeeChain. The AI tells them it lasts well into the new year (those must be some resilient pumpkins they over there!), and uses context later in their interaction with the user to provide them with a coupon for a PSL, and later, a few questions about one of the chain's locations. It's a smart way to get more data out of customers in a rather unassuming fashion. At least there's cheap PSLs involved. </p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="4">
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</div></p><p><img src="https://lh3.googleusercontent.com/Oha5E4L8ci7IL503tnbUida4aJJjFeWu8q0ifmOSSTaV0MirTxs7VhrP80k9X0bps7fT9vQiGJZsQlCXY4a9b5T9-oX8p0m2kWXCeksitvs60BdISR2xKATW5M_z_gIHiBqEFfuL"></p><p><br></p><p><a href="https://pdfpiw.uspto.gov/.piw?PageNum=0&docid=10860100&IDKey=43C0020DED14%0D%0A&HomeUrl=http%3A%2F%2Fpatft.uspto.gov%2Fnetacgi%2Fnph-Parser%3FSect1%3DPTO2%2526Sect2%3DHITOFF%2526u%3D%25252Fnetahtml%25252FPTO%25252Fsearch-adv.htm%2526r%3D71%2526f%3DG%2526l%3D50%2526d%3DPTXT%2526s1%3Dmicrosoft.ASNM.%2526p%3D2%2526OS%3DAN%2Fmicrosoft%2526RS%3DAN%2Fmicrosoft" target="_blank"><u><strong>AR glasses that can see through fog</strong></u></a></p><p>A lot of work in augmented reality seems to focus more on adding things on top of reality rather than actually … augmenting it. But this patent has some interesting ideas on how to augment the real world: It outlines using AR glasses to, among other things, see through things that impede the vision of our mere mortal eyes. Small particulates, like those in smoke, dust or fog, could be filtered out by a digital vision system, and the clearer picture could be overlaid onto the wearer's glasses. This could be useful for your average jogger or commuter, but could be life-saving for emergency services personnel. </p><p><img src="https://lh6.googleusercontent.com/URzhfe1Kk4iS1HX-WcXwsCEBTAtYpGw0Qp6__24aEypBzSJhRqPfJ3YfLAsHFM6tWyzeyQAysQHU_vAcAocNXcyxPNVXpzNGYemE9c5UG_Cdrw1YAA_-US6886DMwU5rcwOYgIot"></p><p><a href="http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=28&f=G&l=50&co1=AND&d=PTXT&s1=microsoft.ASNM.&OS=AN/microsoft&RS=AN/microsoft" target="_blank"><u><strong>Auto-detecting out of office</strong></u></a><br></p><p>Sometimes, when it's late on a Friday and a much-needed vacation is staring you in the face, the last thing you remember to do before leaving the office is turn on your out-of-office message. Who wants another moment in Outlook when the beach is calling? Microsoft seems to be working on a solution to this with its patent. It describes a system built into your email that could detect whether you're likely working that day or not. It would see if your usage matches how much you check your email on the weekend, and if it's about the same, it could flag to colleagues who email you that you're not likely to respond. It could also do the same thing if you forgot to turn off our OOO when you're back at work, tan and rested and still thinking about the daiquiris from last week. </p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="5">
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Mike Murphy ( @mcwm) is the director of special projects at Protocol, focusing on the industries being rapidly upended by technology and the companies disrupting incumbents. Previously, Mike was the technology editor at Quartz, where he frequently wrote on robotics, artificial intelligence, and consumer electronics.
Power
Microsoft wants you to live on as a digital chatbot
Drone blimps, emotional video editing, better Apple Watches and other patents from Big Tech.
Is this the future of customer service or a really creepy way to honor loved ones who've died? Maybe both!
Image: USPTO
December 7, 2020
Mike Murphy ( @mcwm) is the director of special projects at Protocol, focusing on the industries being rapidly upended by technology and the companies disrupting incumbents. Previously, Mike was the technology editor at Quartz, where he frequently wrote on robotics, artificial intelligence, and consumer electronics.
December 7, 2020
Hello patent roundup readers! It's been a while since I've brought you the latest Big Tech filings from the U.S. Patent and Trademark Office. Blame Thanksgiving and the latest Protocol Manuals. But never fear: We're back now, and there were some truly great patents from the last few weeks. Amazon wants to edit content when it thinks you're sad and blanket the world in drone blimps; Apple is thinking about making long-living wearables; and Microsoft wants to digitally resurrect your dead loved ones.
And remember: The big tech companies file all kinds of crazy patents for things, and though most never amount to anything, some end up defining the future.
<h3>Alphabet</h3><p><a href="http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&u=%2Fnetahtml%2FPTO%2Fsearch-adv.htm&r=74&f=G&l=50&d=PTXT&s1=google.ASNM.&p=2&OS=AN/google&RS=AN/google" rel="noopener noreferrer" target="_blank"><strong>News digests</strong></a></p><p>Keeping up with the news is a difficult task, even on slow news days (remember those?), but Google thinks it can solve it with <em>automation</em>. Based on things people have searched for and their general popularity, Google could send people daily or weekly digests of headlines. The system's algorithm would rank each item on how important it thought it would be to the user. A much easier solution: just <a href="https://www.protocol.com/newsletters/sourcecode/" target="_self">sign up for Source Code</a>. </p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="1">
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</div></p><h3>Amazon</h3><p><a href="https://pdfpiw.uspto.gov/.piw?PageNum=0&docid=10846517&IDKey=F0C0377E480F%0D%0A&HomeUrl=http%3A%2F%2Fpatft.uspto.gov%2Fnetacgi%2Fnph-Parser%3FSect1%3DPTO2%2526Sect2%3DHITOFF%2526u%3D%25252Fnetahtml%25252FPTO%25252Fsearch-adv.htm%2526r%3D95%2526f%3DG%2526l%3D50%2526d%3DPTXT%2526s1%3Damazon.ASNM.%2526p%3D2%2526OS%3DAN%2Famazon%2526RS%3DAN%2Famazon" rel="noopener noreferrer" target="_blank"><strong>Editing content if you look sad</strong></a></p><p>Sometimes after a rough day, we turn to music, books, games or movies to cheer us up. But what if the content we ingested was specifically tuned to reverse whatever mood we're in? Amazon is thinking about using facial recognition to try to determine what mood a person is in by their facial expressions, and then tailoring — or even editing — content to fit the mood. If you're exasperated and just want something to zone out to, the system probably wouldn't show you "Love in the Time of Cholera." Maybe if you keep wearing a mask, the system won't know what sort of content to program for you. </p><p> <img src="https://lh6.googleusercontent.com/WTu451_5RzeaQXxBoIA6RLHTwqUg_bYxwYZxDBBAkoinKTvpXBZP0FI4eZJd9qUyeY6DqALiB-_dRD7Ogt4_-gxYdNUYCwGMXjsT3t6Zf486y3wEN-mbn8vIAbo13RT8LKPkoWIn"></p><p><a href="http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=23&f=G&l=50&co1=AND&d=PTXT&s1=amazon.ASNM.&OS=AN/amazon&RS=AN/amazon" target="_blank"><strong>Connected containers that reorder more products</strong></a></p><p>Ever get down to the end of your jar of coffee beans and realize you don't have enough left for that morning cup you need? If so, Amazon's new patent might be welcome news. It outlines an internet-connected container that can gauge the weight of what's in it; if it's getting light, it can automatically reorder what you usually get. In this case, that could mean never being without your organic fair-trade medium roast coffee grounds ever again, which means more booked revenue for Amazon. </p><p><img src="https://lh5.googleusercontent.com/vREx9cB_oXRKpaQTZNF_P6DFETFw2ASEkEohkNSenMXi_eEmt1r0nn0YFVEudkhBZJ5JdWf3659En9ZviONIh6n_EIjYBuy2sJE07x1SURgqHdyXJmBg4TMgidGYyKfFoILrp9cZ"></p><p><a href="https://pdfpiw.uspto.gov/.piw?PageNum=0&docid=10847041&IDKey=C38E5D387F41%0D%0A&HomeUrl=http%3A%2F%2Fpatft.uspto.gov%2Fnetacgi%2Fnph-Parser%3FSect1%3DPTO2%2526Sect2%3DHITOFF%2526u%3D%25252Fnetahtml%25252FPTO%25252Fsearch-adv.htm%2526r%3D81%2526f%3DG%2526l%3D50%2526d%3DPTXT%2526s1%3Damazon.ASNM.%2526p%3D2%2526OS%3DAN%2Famazon%2526RS%3DAN%2Famazon" target="_blank"><strong>Drone-monitoring blimps</strong></a></p><p>This looks like something out of Space Invaders. Apparently not content with the possibility of covering the sky in small delivery drones, Amazon seems to be looking into using blimps to monitor those drones, flying above them to track whether they're all doing as told. Can't wait to see Prime Air blimps replacing Goodyear at all major sporting events in the future — and everywhere else. </p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="2">
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</div></p><p><img src="https://lh5.googleusercontent.com/pfST3BBDEb4dTuVxdbejAekPc_NTKjacNGevHsXJFYWSJ89jVUJGeg6Dgx_IbHJfJ_TNxMhPQdAz2VPzjoD1okDaBNBfRp33X2BBw5WyCs9F6Cg3IieX04lRVmbcTxEAUVZlY-dP"></p><h3>Apple</h3><p><a href="http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&u=%2Fnetahtml%2FPTO%2Fsearch-adv.htm&r=76&f=G&l=50&d=PTXT&s1=%22apple+inc%22.ASNM.&p=2&OS=AN/%22apple+inc%22&RS=AN/%22apple+inc%22" target="_blank"><strong>Batteries in a watch band</strong></a></p><p>The Apple Watch is great, but all of the new features the company has introduced — like the always-on display and sleep tracking — really eat up a lot of battery. This new patent, though, could potentially go a long way to adding more battery capacity to Apple's watches without adding much more thickness. The idea is to basically incorporate tiny tubular cells into the design of the watch band — creating something that doesn't look wildly different from some of the bands Apple already sells today — that would still allow the watch band to be flexible. Just don't catch that band on anything! </p><p><img src="https://lh4.googleusercontent.com/fW1KfwNeg3SyViUJjbcVX2Kx0rxd4XO5czp3b9cA6NaF5BoAQqftlBdvs0oaLEQD9vmRPakvi7s4PMZXbePL_IbFgRK8ZG_gzg4wLUfMaymI9d9cL2lq3IVQboYS0i3FpYcquRtM"></p><p><a href="https://pdfpiw.uspto.gov/.piw?PageNum=0&docid=10849557&IDKey=140A921C480F%0D%0A&HomeUrl=http%3A%2F%2Fpatft.uspto.gov%2Fnetacgi%2Fnph-Parser%3FSect1%3DPTO2%2526Sect2%3DHITOFF%2526u%3D%25252Fnetahtml%25252FPTO%25252Fsearch-adv.htm%2526r%3D74%2526f%3DG%2526l%3D50%2526d%3DPTXT%2526s1%3D%252522apple%252Binc%252522.ASNM.%2526p%3D2%2526OS%3DAN%2F%252522apple%252Binc%252522%2526RS%3DAN%2F%252522apple%252Binc%252522" target="_blank"><strong>All-fabric wearables</strong></a></p><p>Apple is also looking into making wearables that might feel a little less like wearing a small iPhone on your wrist. This patent outlines incorporating circuits into stretchy fabrics that could even withstand being put through the wash. While I'd prefer an Apple Watch that can last more than a day or two between charges, it would probably be pretty nice to have one that I can easily wash; they do get pretty grimy after a while! </p><p><img src="https://lh4.googleusercontent.com/ZRy8idBJsHFTjmcDezHH8yZjlYE5kSA2SSeZuqupm9kgIzhzf9pwK-WWq8T1jSUtRru0arKA7Z4H6uCl1BQKQXoaPcmNtguW91o-Wmv2UTgPzrCvfGfl1q2u_BYQLT7aaVvileKb"></p><h3>Facebook</h3><p><a href="https://pdfpiw.uspto.gov/.piw?PageNum=0&docid=10839313&IDKey=A15B62E53BAB%0D%0A&HomeUrl=http%3A%2F%2Fpatft.uspto.gov%2Fnetacgi%2Fnph-Parser%3FSect1%3DPTO2%2526Sect2%3DHITOFF%2526u%3D%25252Fnetahtml%25252FPTO%25252Fsearch-adv.htm%2526r%3D98%2526f%3DG%2526l%3D50%2526d%3DPTXT%2526s1%3Dfacebook.ASNM.%2526p%3D2%2526OS%3DAN%2Ffacebook%2526RS%3DAN%2Ffacebook" target="_blank"><strong>Guessing who you are online</strong> </a></p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="3">
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</div></p><p>On the internet, nobody knows you're a dog — apart from maybe Facebook. The company is looking into how it can recognize people even if they're not logged into the social network. The patent outlines some more obvious ways — such as cookies that follow your browser around the web — as well as some deeper tracking, such as remembering logged-in users' MAC addresses, IP addresses, device serial numbers and device model numbers. Very little stays secret online these days. </p><h3>Microsoft</h3><p><a href="https://pdfpiw.uspto.gov/.piw?PageNum=0&docid=10853717&IDKey=6E72242A6301%0D%0A&HomeUrl=http%3A%2F%2Fpatft.uspto.gov%2Fnetacgi%2Fnph-Parser%3FSect1%3DPTO2%2526Sect2%3DHITOFF%2526p%3D1%2526u%3D%25252Fnetahtml%25252FPTO%25252Fsearch-bool.html%2526r%3D31%2526f%3DG%2526l%3D50%2526co1%3DAND%2526d%3DPTXT%2526s1%3Dmicrosoft.ASNM.%2526OS%3DAN%2Fmicrosoft%2526RS%3DAN%2Fmicrosoft" rel="noopener noreferrer" target="_blank"><strong>Turning someone into a chatbot</strong></a></p><p>This is a concept I'm endlessly fascinated by. I wrote <a href="https://qz.com/1698337/replika-this-app-is-trying-to-replicate-you/" rel="noopener noreferrer" target="_blank">a very long story</a> about the idea of turning all your digital correspondence with another person into a simulacrum of that person and the nature of humanity, and whether we are more than the sum of our digital parts. Turns out, Microsoft appears to be exploring that very question itself. This patent envisions a system for taking digital content from a person ("images, voice data, social media posts, electronic messages, written letters," the patent says) and using machine learning to train a chatbot on replicating how that person would sound. Is this the future of customer service or a really creepy way to honor loved ones who've died? Maybe both! </p><p><a href="https://pdfpiw.uspto.gov/.piw?PageNum=0&docid=10853736&IDKey=52EB7737F123%0D%0A&HomeUrl=http%3A%2F%2Fpatft.uspto.gov%2Fnetacgi%2Fnph-Parser%3FSect1%3DPTO2%2526Sect2%3DHITOFF%2526p%3D1%2526u%3D%25252Fnetahtml%25252FPTO%25252Fsearch-bool.html%2526r%3D29%2526f%3DG%2526l%3D50%2526co1%3DAND%2526d%3DPTXT%2526s1%3Dmicrosoft.ASNM.%2526OS%3DAN%2Fmicrosoft%2526RS%3DAN%2Fmicrosoft" rel="noopener noreferrer" target="_blank"><strong>Combatting "notification blindness"</strong> </a></p><p>If you're not extremely ornery like me, you've probably given up trying to maintain inbox zero and keep all the apps on your phone free of unread notifications. You'll have probably missed a few important notifications in the sea of spam emails, meeting invites, podcast reminders and whatever else pings your phone each day. Microsoft is working on determining the likelihood that displaying a notification badge will cause a user to either read the notification and do something about it, or to turn notifications off for that app entirely (something I do with merciless frequency). If the system decides it's more likely that they'll turn notifications off altogether, it might not show a badge. </p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="4">
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</div></p><p><a href="https://pdfpiw.uspto.gov/.piw?PageNum=0&docid=10852825&IDKey=DB1FA16281DB%0D%0A&HomeUrl=http%3A%2F%2Fpatft.uspto.gov%2Fnetacgi%2Fnph-Parser%3FSect1%3DPTO2%2526Sect2%3DHITOFF%2526u%3D%25252Fnetahtml%25252FPTO%25252Fsearch-adv.htm%2526r%3D64%2526f%3DG%2526l%3D50%2526d%3DPTXT%2526s1%3Dmicrosoft.ASNM.%2526p%3D2%2526OS%3DAN%2Fmicrosoft%2526RS%3DAN%2Fmicrosoft" rel="noopener noreferrer" target="_blank"><strong>Playing basketball on your own</strong></a></p><p>We're having to do a lot on our own these days, but that doesn't mean we shouldn't be able to have fun on our own. Microsoft is working on wearables that could be programmed to restrict motion to certain parts of the body, which would give the wearer a sensation of weight or touch. Done correctly, this could be used to simulate something like holding and shooting a basketball. Pair that up with an augmented reality system like HoloLens, and you've got virtual H-O-R-S-E on your hands. Who needs the NBA Bubble?</p><p><img src="https://lh4.googleusercontent.com/CStlGCcMi-hmTmJhSRstQjewMvbuxZvGctLTVgo5j3PnKQGORTMuIJXyyDd4O9Exx1PrOUsEaCtCE0SMYYpO-VSDNFaMgguFdXbEO53czPOq9suNpH-WRvFbOrQ0b71P-edmGOIc"></p>
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Mike Murphy ( @mcwm) is the director of special projects at Protocol, focusing on the industries being rapidly upended by technology and the companies disrupting incumbents. Previously, Mike was the technology editor at Quartz, where he frequently wrote on robotics, artificial intelligence, and consumer electronics.
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How Syng wants to take on Apple’s HomePod
Key former Apple employees are helping the secretive startup build spatial audio speakers.
A new patent application features highly detailed renders of a speaker product in development at the secretive audio startup Syng.
Image: USPTO
December 1, 2020
Janko Roettgers (@jank0) is a senior reporter at Protocol, reporting on the shifting power dynamics between tech, media, and entertainment, including the impact of new technologies. Previously, Janko was Variety's first-ever technology writer in San Francisco, where he covered big tech and emerging technologies. He has reported for Gigaom, Frankfurter Rundschau, Berliner Zeitung, and ORF, among others. He has written three books on consumer cord-cutting and online music and co-edited an anthology on internet subcultures. He lives with his family in Oakland.
December 1, 2020
Secretive audio startup Syng has a plan to take on smart speaker giants like Apple, Google, Amazon and Sonos: It's building immersive audio speaker technology that's meant to replace your 5.1 living room setup, make you feel like you're on stage with the band, and one day supply the soundtrack for apps running on your AR glasses.
Word of Syng's existence first surfaced in May, when the Financial Times reported that the company was helmed by longtime Apple designer Christopher Stringer as well as key HomePod engineer Afrooz Family. Now, a newly filed patent application reveals not only how Syng's technology works but also shows detailed renders of what may well be Syng's still-unannounced first product.
<p><a href="http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=/netahtml/PTO/srchnum.html&r=1&f=G&l=50&s1=20200367009.PGNR." rel="noopener noreferrer" target="_blank">The application</a>, filed in late November, explains how Syng wants to use spatial audio tech to replace physical devices with virtual speakers, how it may use AR platforms like Apple's ARKit to map out a room, and how it could recreate immersive 3D soundscapes. It also shows off Syng's deep roots in Cupertino: At least a dozen of the 18 credited co-inventors previously worked at Apple.</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="1">
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</div></p><p>Syng did not immediately respond to a request for comment.</p><p>Syng has been in stealth mode since its founding in 2018, with <a href="https://syngspace.com/" rel="noopener noreferrer" target="_blank">a website</a> that includes little more than the company's minimalistic three-dotted logo. "We are committed to reimagining the world of audio by focusing on the future-state of sound as a gateway to the senses and a catalyst for new experiences," the company's LinkedIn page nebulously proclaims, while revealing little else about its technology. The Financial Times was equally vague in May, reporting that Syng's speakers would create "revolutionary sound" that was "indistinguishable from reality."</p><p>Syng's newly filed patent application fills in most of the blanks. It includes detailed renders and descriptions of a spherically shaped speaker that packs two woofers facing upward and downward, as well as three pairs of mid-frequency drivers and tweeters arranged in a ring for 360-degree beam-forming. The speakers, dubbed "cells" by the company, can be placed on a special stand, wall mount or hung from the ceiling.</p><p>It's worth noting that companies regularly attempt to patent products and technologies that don't ultimately make it to market, and that images in patent filings can be deceiving. However, the renders in the Syng patents are notable for their level of detail, down to the circuitry and the locking mechanism for a stand, suggesting a fairly advanced development stage.</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="2">
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</div></p><p>The filing also offers some clues about how the company intends to market the product: A setup of Syng cells is meant to be modular and expandable, with the patent application noting that it "can be constructed using only a single cell and enhanced (potentially due to the acquisition over time) with additional cells."</p><p class="shortcode-media shortcode-media-rebelmouse-image">
<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDg1MjgzMi9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY2MTI3MjQ4Nn0.QGzYuE6720xJ6NH5TnD5qChs0S0Ow0ZsIZCvchAoPow/img.png?width=980" id="ec947" class="rm-shortcode" data-rm-shortcode-id="162d368716fc1e71c99ffc444cc11775" data-rm-shortcode-name="rebelmouse-image" alt="Syng vs. 7.1 speaker setup" data-width="884" data-height="858">
<small class="image-media media-caption" placeholder="Add Photo Caption...">Syng wants to recreate the sound of a traditional 7.1 home theater setup with just 3 speakers.</small><small class="image-media media-photo-credit" placeholder="Add Photo Credit...">Image: USPTO</small></p><p>Each cell setup is controlled by a master speaker that knows how many speakers are in the room, as well as other data about its environment. That master cell then renders incoming audio for spatial playback, and pipes it to the other speakers in the room, which is where the immersive audio magic comes in. For instance, if someone was watching a movie with 5.1 surround sound, Syng cells would be able to render the audio in a way that makes it sound like the listener was surrounded by multiple virtual speakers in addition to the physical cells.<br></p><p>"Given the spatial control of the audio, any number of different conventional surround sound speaker layouts (or indeed any arbitrary speaker layout) can be rendered using a number of cells that is significantly smaller than the number of conventional speakers that would be required to produce a similar sound field using conventional spatial audio rendering," the patent application reads. </p><p>In other words: Syng cells are meant to re-create 5.1 or 7.1 sound with just two or three physical speakers.</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="3">
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<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDg1Mjc5MC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY0ODU5Njk2OX0.P28Ez2bZieJiefDKTOcs4m-rQS8e-e5l5vWYvuzp2kw/img.png?width=980" id="47ed8" class="rm-shortcode" data-rm-shortcode-id="457f64154e2e72f52f9e43d72891f15d" data-rm-shortcode-name="rebelmouse-image" alt="Syng AR functionality" data-width="1196" data-height="740">
<small class="image-media media-caption" placeholder="Add Photo Caption...">Syng may use mobile devices with depth-sensing capabilities to map rooms for spatial audio.</small><small class="image-media media-photo-credit" placeholder="Add Photo Credit...">Image: USPTO</small></p><p>The speakers shown in the filing include microphones used for both voice control as well as to map the sonic environment. A mobile app meant to control the speakers could also be used to aid spatial mapping, with one screenshot showing a mobile AR interface to facilitate 3D scanning of a room. Apps will also allow consumers to change the arrangement of audio in the room and place individual instruments within a space.<br></p><p>The functionality of Syng goes beyond music: The patent application also mentions ambient sound spaces, including audio re-creations of a jungle, complete with birds and monkeys. In addition to just providing these sound spaces as background audio, Syng envisions more utilitarian applications, including "functional directional alerts or beacons for guidance" for home safety and similar use cases. </p><p>Even more intriguing is the combination of Syng cells with AR and VR. Syng's filing mentions the ability to connect spatial audio with AR visuals. This could include cover art or more abstract sound visualizations. </p><p>Syng also envisions its technology to take cues from sensors in AR and VR wearables to reproduce audio in true 3D, thanks to an additional cell suspended from the ceiling for Z-axis coverage. "Audio can be rendered in a manner that tracks the head pose of a user wearing a virtual reality, mixed reality, or augmented reality headset," the filing reads. Immersive audio without the need to wear headphones could be especially useful for lightweight AR glasses.</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="4">
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</div></p><p>To pull all this off, Syng is relying on an impressive talent roster. A third of the company's employees on LinkedIn indicate that they previously worked at Apple; other former employers include Harman, Bowers & Wilkins, Nest and ROLI. In addition to Family and Stringer, notable members of the team also include longtime Apple user interface designer Bas Ording and Chris Kyriakakis, a USC professor who has been teaching audio signal processing for more than two decades. Nest founder Matthew Rogers is a board member, and former Vevo CEO and Magic Leap CCO Rio Caraeff recently began advising the company. </p><p>It's still unclear when Syng will release its first product. The Financial Times reported in May that the company was targeting Q4 of this year, but that the pandemic may lead to delays. Still, there are some signs that Syng may be gearing up for a product launch: The company <a href="https://trademark.trademarkia.com/cell-alpha-90122340-mod.html" target="_blank">registered a trademark</a> for "Cell Alpha" in August.</p>
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Janko Roettgers (@jank0) is a senior reporter at Protocol, reporting on the shifting power dynamics between tech, media, and entertainment, including the impact of new technologies. Previously, Janko was Variety's first-ever technology writer in San Francisco, where he covered big tech and emerging technologies. He has reported for Gigaom, Frankfurter Rundschau, Berliner Zeitung, and ORF, among others. He has written three books on consumer cord-cutting and online music and co-edited an anthology on internet subcultures. He lives with his family in Oakland.
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Why AWS is bringing Apple’s MacOS to its cloud
Developers writing software for billions of Apple products need to test that software on Apple hardware, and now they can run those tests on AWS.
Given that Apple doesn't license its operating system to companies to install on their own hardware, the Mac Mini has been the cheapest option for a long time. AWS will likely add Mac Minis based on Apple's M1 chip at a later date.
Image: Apple
December 1, 2020
Tom Krazit ( @tomkrazit) is a senior reporter at Protocol, covering cloud computing and enterprise technology out of the Pacific Northwest. He has written and edited stories about the technology industry for almost two decades for publications such as IDG, CNET, paidContent, and GeekWire. He served as executive editor of Gigaom and Structure, and most recently produced a leading cloud computing newsletter called Mostly Cloudy.
November 30, 2020
AWS is now an Apple customer.
Apple developers will be able to use AWS-managed Mac Minis to test their Mac and iOS applications, AWS announced Monday evening on the first day of the virtual re:Invent event. The new Mac instances, based around Intel's Core i7 processors, will allow AWS customers to run Apple developer tools like Xcode alongside other AWS services such as Elastic Block Storage and Virtual Private Cloud.
<p>The new service was designed for AWS customers who are building iOS or Mac apps — which is an awful lot of them — and want to get rid of physical Mac hardware needed to test how those apps will perform and look across Apple's family of devices, said David Brown, vice president of AWS' flagship <a href="https://aws.amazon.com/ec2/instance-types/" rel="noopener noreferrer" target="_blank">EC2 compute service</a>, in an interview with Protocol.</p><p>"When you launch a Mac instance on EC2, it's exactly the same as launching any other EC2 instance," Brown said. "It is the environment that the Apple developer is used to."</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="1">
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</div></p><p>AWS currently offers Linux and Windows instances for developers to use as both testing and production computing resources, but this is the first time MacOS will be available on the cloud leader's compute service. It's unlikely that the new Mac instances will actually run public-facing applications given the relatively limited computing power of the Core i7 compared to the server processors from Intel, AMD and AWS itself that are available in EC2.</p><p>But testing environments are very important to the software development process, for obvious reasons. Few companies can ignore the iPhone as a development platform, especially in a pandemic that has reduced human contact, and there are lots of different screen sizes, processors and other components being used every day across the generations of iPhones in service.</p><p>And given that Apple doesn't license its operating system to companies to install on their own hardware, the Mac Mini has been the cheapest option for a long time. Facebook used Mac Minis as test servers to conduct "hundreds of thousands of tests every hour" on its ubiquitous iPhone app, <a href="https://www.wired.com/2013/12/apples-mac-mini-reborn/" rel="noopener noreferrer" target="_blank">according to a Wired article from 2013</a>.</p><p>That article highlights one of the reasons Brown thinks that Apple developers will be interested in the new Mac instances. At large companies like Facebook, developers testing Mac or iOS apps have to compete for a fixed number of Mac testing machines that someone also has to maintain with operating system patches and all the other routine maintenance that comes along with managing your own hardware.</p><p><div class="ad-tag"><div class="ad-place-holder" data-pos="2">
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</div></p><p>"If I'm a team, I don't have to worry about whether another team is currently using that capacity. I can just launch that machine and complete my builds, or run a capacity for me, and shut them down when I don't need them again," Brown said.</p><p>AWS will likely add Mac Minis based on Apple's M1 chip at a later date, but apps built and tested using the new Intel-powered instances will work on the newest generation of Apple hardware thanks to Apple's Rosetta 2 emulation technology. The Mac instances will use Mac Minis based around Intel's eighth-generation Core i7 processors running at 3.2GHz and 32GB of memory, and pricing is expected to be released later on Monday.</p>
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Tom Krazit ( @tomkrazit) is a senior reporter at Protocol, covering cloud computing and enterprise technology out of the Pacific Northwest. He has written and edited stories about the technology industry for almost two decades for publications such as IDG, CNET, paidContent, and GeekWire. He served as executive editor of Gigaom and Structure, and most recently produced a leading cloud computing newsletter called Mostly Cloudy.
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