Chinese users are suddenly flooding in to the group audio chat app Clubhouse. Here's what you need to know.
- Who's on Clubhouse? China's elites. More specifically: Tech workers, social media opinion leaders, dissidents, activists and journalists both in China and outside of China.
- Clubhouse is on the Weibo trending chart. One day after Elon Musk appeared on Clubhouse, the hashtag "Clubhouse Invite Code" appeared as a trending topic on the Chinese social media platform.
- What are users talking about? One big topic: Politics. As censorship becomes increasingly pervasive on Chinese social media, Mandarin speakers are using Clubhouse as a new public square for political discourse. Late Tuesday night, Asia time, users in mainland China, Hong Kong and Taiwan stayed up late to debate Chinese identity and democracy. Things got heated when it came to Hong Kong protests, China's handling of the pandemic and censorship.
- Invite codes are for sale. Clubhouse has become so popular in China that those with invitations are now selling it on Xianyu, China's second-hand marketplace app. Although sellers appear to outnumber buyers, and you need an Apple account outside of China to get in.
- Tech insiders are already talking about copying it. PMs are wondering aloud who will copy it first. Wu Yunfei, a member of the product team behind Dizhua (递爪), an app similar to Clubhouse, wrote that he entered a Clubhouse room with hundreds of Chinese product managers and had "mixed feelings" hearing people talking about how to copy it to China. Justin Sun, a Chinese entrepreneur who founded crypto platform TRON, quickly announced on Twitter that he was building a similar app named "Two" to replicate Clubhouse's success in China.
- Realtime audio chat rooms are nothing new in China. There are already similar audio-based social networking apps in China, but none of them has gone mainstream. Clubhouse reminds many Chinese internet users of YY, an online chatroom-turned major live-streaming platform. While YY used to be a popular communications tool among gamers (think Discord) or between influencers and their fans, it was never considered an elite platform. Chinese cab and truck drivers also have their own live group chats on WeChat. But urban elites only got into live chats after Elon did.