CNN+ will celebrate its one-month anniversary by shutting down.
According to Variety, CNN’s incoming CEO Chris Licht invited staffers to a meeting at noon ET on Thursday, at which the announcement was said to be made official.
The service will officially shutter on April 30, according to an email Licht sent to CNN+ staffers that was obtained by Axios.
"In a complex streaming market, consumers want simplicity and an all-in service, which provides a better experience and more value than stand-alone offerings," Licht wrote.
Whether CNN+ was successful or not is up to debate — the service had a reported 150,000 subscribers three weeks after its launch, with a goal of signing up 2 million in its first year. However, its launch coincided with the corporate merger of Discovery and WarnerMedia, and it became clear quickly that Discovery’s leadership had no interest in a separate news subscription service. Discovery executives quickly ceased marketing spend to promote the service and laid off CNN's chief financial officer.
CNN+ staffers will continue to be paid and receive benefits for 90 days while they are given the opportunity to apply for other positions within CNN and Warner Bros. Discovery. Licht also announced that CNN+ head Andrew Morse will leave the company.
"While today's decision is incredibly difficult, it is the right one for the long-term success of CNN," Licht concluded in his email to staff. "It allows us to refocus resources on the core products that drive our singular focus: further enhancing CNN's journalism and its reputation as a global news leader."
It’s expected that some of the CNN+ catalog, including shows like the late Anthony Bourdain’s “No Reservations,” will find its way to HBO Max. The fate of the service’s new programming, and new interactive formats like the “Interview Club,” is unknown at this time.