AEG, the owner of the downtown Los Angeles sports arena currently known as the Staples Center, has struck a deal with Crypto.com for naming rights to the venue.
Staples Center will become Crypto.com Arena on Dec. 25, AEG said. Crypto.com will also become the official cryptocurrency partner of the Los Angeles Lakers and LA Kings.
Crypto.com has drawn attention for a recent big advertising push, including a campaign with actor Matt Damon. The industry more broadly has been trying to broaden its appeal beyond tech enthusiasts and sophisticated speculators.