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In a blog post, Facebook announced that it's acquiring the customer relationship management platform, highlighting how the company could help bolster its plans for Messenger and WhatsApp to become the future of customer service interactions.
The Wall Street Journal earlier reported that the deal could value Kustomer at over $1 billion.
Shakeel Hashim ( @shakeelhashim) is a growth manager at Protocol, based in London. He was previously an analyst at Finimize covering business and economics, and a digital journalist at News UK. His writing has appeared in The Economist and its book, Uncommon Knowledge.
Everything you need to know about the Kuaishou IPO
Kuaishou could raise just over $6 billion at a $60 billion valuation.
Kuaishou's livestreaming platform is part Twitch, part QVC.
Kuaishou has more daily active users than Twitter and Snapchat. Still, it wouldn't be all that surprising if you've never heard of the short-form video and livestreaming platform; Kuaishou maintains a relatively low profile outside of China. Within China, the Beijing-based company has charted an ambitious plan to create a platform that seamlessly blends ecommerce, livestreaming, short-form video and gaming distribution.
In the lead-up to its Hong Kong stock exchange trading debut slated for Feb. 5, Kuaishou could raise just over $6 billion at a $60 billion valuation. If Kuaishou succeeds, it will have pulled off one of the largest IPOs in recent years.