Bulletins

Ford unveils an electric version of popular F-150 truck

The F-150 Lightning will begin selling in mid-2022, as part of Ford's 2023 model year lineup.

An electric F-150 Lightning truck driving through a moodily-lit underpass.

The dramatic lighting and reflective rain are not included in any model version of the F-150 Lightning.

Photo: Ford

The Ford Motor Company this week unveiled an all-electric version of the best-selling U.S. vehicle on the market, the F-150 pickup truck.


The F-150 Lightning will begin selling in mid-2022, as part of Ford's 2023 model year lineup. The trucks will have equivalent hauling, towing and storage capacity as their internal combustion counterparts, plus additional cargo storage space in the front — i.e., the "frunk" — where a traditional engine would otherwise be.

President Joe Biden, who has touted investment in electric vehicles as one part of an aggressive infrastructure plan, took a spin in one of the new trucks during a Tuesday event a Ford plant in Dearborn, Michigan — a day ahead of the vehicle's official announcement date. The president seemingly enjoyed himself, telling reporters, "This sucker's quick!" after flooring it around a test track.

While previous battery electric vehicles such as those made by Tesla have often been sold as luxury cars, the Lightning is reaching for the midrange vehicle market. Though the vehicles can be heavily customized, increasing the price, the base model Lightning comes in at $39,974 before any tax credits are applied.

The new truck is Ford's third battery electric vehicle, after its Mustang Mach-E, which began selling in the 2021 model year, and its electric Transit van, which will begin selling in the 2022 model year.

Theranos 'valued PR' over patients, an ex-employee says

Adam Rosendorff said he felt pressured to vouch for tests he did not have confidence in. His testimony appeared to tie Holmes more closely to the lab's failures.

Elizabeth Holmes leaves the San Jose courthouse where her fraud trial is underway.

Photo: Jane Tyska/Digital First Media/The Mercury News via Getty Images

Former Theranos lab director Adam Rosendorff testified Friday that he repeatedly raised the alarm about bad blood tests to then-CEO Elizabeth Holmes, ultimately concluding that the company valued press and funding more than the patients.

"I was very enthusiastic working at Theranos in the beginning. Over time, I came to realize that the company really valued PR and fundraising above patient care, and I became very disillusioned," Rosendorff said on the witness stand inside the San Jose courtroom where Holmes' trial on fraud charges began this month.

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Biz Carson

Biz Carson ( @bizcarson) is a San Francisco-based reporter at Protocol, covering Silicon Valley with a focus on startups and venture capital. Previously, she reported for Forbes and was co-editor of Forbes Next Billion-Dollar Startups list. Before that, she worked for Business Insider, Gigaom, and Wired and started her career as a newspaper designer for Gannett.


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Photo: Johannes Eisele/AFP via Getty Images

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Startups are pouncing as SaaS giants struggle in the intelligence race

Companies like Salesforce and Workday spent the last two decades building walled gardens around their systems. Now, it's a mad dash to make those ecosystems more open.

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Image: Yuichiro Chino / Getty Images

Take a look at any software vendor's marketing materials and you're sure to see some variation of the word "intelligence" splattered everywhere.

It's part of a tectonic shift happening within enterprise technology. Companies spent the last several years moving their systems to the internet and, along the way, rapidly adopting new applications.

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Joe Williams

Joe Williams is a senior reporter at Protocol covering enterprise software, including industry giants like Salesforce, Microsoft, IBM and Oracle. He previously covered emerging technology for Business Insider. Joe can be reached at JWilliams@Protocol.com. To share information confidentially, he can also be contacted on a non-work device via Signal (+1-309-265-6120) or JPW53189@protonmail.com.

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