Bulletins

Google’s rumored ‘Pixel Pass’ bundle could rival Apple One

According to a leaked image, Google might be developing an Apple One-style bundle called Pixel Pass.

Google’s rumored ‘Pixel Pass’ bundle could rival Apple One
person holding black android smartphone
Photo: Daniel Romero /Unsplash

Google may be developing an all-in-one subscription bundle combining YouTube Premium or YouTube Music, Google One, Play Pass and Google Fi, according to an image shared by Brandon Lee.

Pixel Pass would be a monthly subscription service akin to Apple One, and could include a Pixel Phone and device warranty. The program seems to combine elements of Apple One and the iPhone upgrade plan. To purchase the pass, users would have to apply for financing through the Google Store.

Although there's no information on pricing or which devices would be compatible with the Pixel Pass, it's likely that more details will be announced during Google's upcoming Pixel launch on Oct. 19.
 Aisha Counts

Aisha Counts (@aishacounts) is a reporting fellow at Protocol, based out of Los Angeles. Previously, she worked for Ernst & Young, where she researched and wrote about the future of work, emerging technologies and startups. She is a graduate of the University of Southern California, where she studied business and philosophy. She can be reached at acounts@protocol.com.

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