google cloud
Bulletins

Google Cloud will raise prices on some storage and data services

The cloud provider is tacking on new fees in addition to raising and cutting other infrastructure prices.

Google datacenter

The cloud provider is tacking on new fees while raising and cutting other infrastructure prices.

Image: Google

Google Cloud put customers on notice Monday that a series of price hikes for its infrastructure services will take effect Oct. 1.

The cloud provider is adding new data replication fees and network egress charges and, in some cases — for coldline storage operations, for example — is doubling its prices.

Sachin Gupta, vice president and general manager of Google Cloud Infrastructure, tied the changes to the cloud provider’s infrastructure investments in the last several years. Google Cloud has struggled to reach a break-even point over the last few years as it attempts to catch AWS and Microsoft.

“They are also designed to better align with how other leading cloud providers charge for similar products, so customers can more easily compare services between leading cloud providers,” Gupta wrote in a blog post today. Google Cloud declined further comment.

New fees for default data replication are among the new storage charges for Google Cloud services that previously were free. Google Cloud also will start charging network egress fees for reading data in a cloud storage bucket in a multiregion from a Google Cloud service in a region on the same continent.

New options and capabilities for a wider variety of workloads, meanwhile, will give customers more choice in how they pay for storage, compute and networking services, according to Gupta.

While Google Cloud is raising prices for its Persistent Disk (PD) standard snapshot storage, it plans to roll out a new, lower-cost archive snapshot option for PD in the second half of this year that will have the same features, including incremental chains, compression and encryption. This would allow for compliance/archiving use cases to be charged less than compute-intensive DevOps workloads, Google Cloud said.

Here’s a look at some of the other notable pricing changes. Customers who sign or renew a commit contract with a fixed or floating discount before Oct 1. will not be impacted by the price changes until they renew, according to Google Cloud.

Google Cloud storage price changes

  • Google Cloud will increase the amount of its Always Free Internet egress from 1GB per month to 100GB per month to each qualifying egress destination
  • Nearline storage and archive storage pricing will increase in the U.S., EU and Asia multiregions
  • Coldline storage pricing will increase in the Asia multi-region
  • Standard storage and nearline storage pricing will increase in the NAM4, EUR4 and ASIA1 dual regions
  • Coldline storage pricing will decrease in the NAM4 and EUR4 dual regions and increase in the ASIA1 dual region
  • Archive storage will decrease in the NAM4, EUR4 and ASIA1 dual regions
  • Coldline storage class B operations and class A operations in regions will double

PD snapshot pricing

  • Regional snapshot and multi-regional storage pricing will increase from $0.026 per GB per month to $0.05 per GB per month
  • Multi-regional snapshot storage pricing will increase from $0.026 GB per month to $0.065 GB per month
  • Snapshots will have a minimum billing period of one hour

Cloud load balancing

  • Google Cloud will start charging outbound data processing fees of $0.008 to $0.012 per GB, based on a specific region, for all cloud load balancing products to “maintain consistency and alignment with the variable costs of the services across our cloud load balancing portfolio.”

Network topology

    • Google Cloud will introduce a new charge for its Network Topology visualization tool that initially launched as a free service. The pricing – $0.0011 per resource hour – will include the Network Intelligence Center’s Performance Dashboard for no additional charge.
    Donna Goodison

    Donna Goodison (@dgoodison) is Protocol's senior reporter focusing on enterprise infrastructure technology, from the 'Big 3' cloud computing providers to data centers. She previously covered the public cloud at CRN after 15 years as a business reporter for the Boston Herald. Based in Massachusetts, she also has worked as a Boston Globe freelancer, business reporter at the Boston Business Journal and real estate reporter at Banker & Tradesman after toiling at weekly newspapers.

    google cloud
    Latest Bulletins

    Mobile gaming's surprising slump is dragging down the game market

    Mobile game revenue will decline for the first time in history this year, market research firm Newzoo now says in a revised outlook for the 2022 global games market. While the whole game industry is expected to contract by 4.3% — another first since Newzoo began tracking the market in 2007 — the company is predicting a 6.4% decline in mobile game spending on top of a 4.2% decline in console game spending.

    Keep ReadingShow less

    Amazon will lay off workers ahead of holiday season

    Amazon is planning to lay off thousands of employees, Protocol has learned, ahead of what the company has cautioned will be a slow holiday shopping season.

    Keep ReadingShow less

    Google settles with state AGs over location-tracking disclosures

    Google agreed to pay $391.5 million and make changes to its user privacy controls as part of a settlement with a coalition of 40 state attorneys general. The coalition accused Google of misleading customers about location-tracking practices that informed ad targeting.

    Keep ReadingShow less

    FTX files for bankruptcy and Sam Bankman-Fried is out as CEO

    FTX has filed for bankruptcy and the crypto company also announced that founder Sam Bankman-Fried has resigned as CEO.

    Keep ReadingShow less

    Salesforce adjusted its HR policies to make firing workers easier

    Salesforce recently updated its internal policies to make it easier for managers to terminate employees for performance issues without HR involvement, Protocol has learned, a move that comes as the software giant looks to shed as many as 2,500 jobs.

    Keep ReadingShow less

    CFPB: 'Pig butchering' and other frauds are the top crypto complaint

    The Consumer Financial Protection Bureau said fraud and scam reports comprise the top complaint it receives about virtual currencies — and that customers are finding little help from companies when it happens.

    Keep ReadingShow less

    Musk ends remote work at Twitter

    Elon Musk sent his first email to Twitter staff late Wednesday, warning of a difficult economic road ahead and telling employees they need to be in office for a minimum of 40 hours per week. "Sorry that this is my first email to the whole company, but there is no way to sugarcoat the message," he began, ominously.

    Keep ReadingShow less

    Binance has dropped its plan to buy rival FTX

    Binance isn’t buying FTX after all. The crypto giant said Wednesday it has decided that it “will not pursue the potential acquisition” based on a “corporate due diligence” review.

    Keep ReadingShow less

    John Kerry just announced a new carbon credit plan at COP27

    On Wednesday, John Kerry unveiled a plan for a new carbon credit program aimed at mobilizing private capital to help middle-income countries transition away from coal and move toward renewable energy.

    Keep ReadingShow less

    Meta is laying off more than 11,000 people

    Meta announced it was laying off more than 11,000 employees Wednesday morning, slashing jobs in its recruiting department and refocusing its remaining team on AI discovery, ads, and its investment in the metaverse.

    "I want to take accountability for these decisions and for how we got here," Mark Zuckerberg wrote in a message to employees that was also posted online. "I know this is tough for everyone, and I’m especially sorry to those impacted."

    Keep ReadingShow less

    This global emissions inventory is Al Gore’s secret weapon at COP27

    Al Gore has one mission this week at COP27, and that’s to give climate negotiators what he hopes will be a critical tool to address the crisis at hand: an independent, global inventory of greenhouse gas emissions, down to the individual facility.

    The Climate TRACE coalition just released the world’s most detailed inventory of global greenhouse gas emissions, which Gore, a founding member, is unveiling on Wednesday at the United Nations climate summit in Egypt.

    Keep ReadingShow less

    How Big Tech can deliver on its net zero plans

    Way back in March, your friendly Protocol Climate team offered you some tips for writing a climate plan that doesn’t suck. Surely you took that advice. But if for some reason you didn’t, the United Nations has your back.

    Keep ReadingShow less

    Binance has agreed to buy crypto rival FTX

    Binance CEO Changpeng “CZ” Zhao said Tuesday the crypto powerhouse signed a deal to acquire rival FTX.

    Keep ReadingShow less

    Salesforce plans for major layoffs

    Salesforce is preparing for a major round of layoffs that could affect as many as 2,500 workers across the software vendor, Protocol has learned, in a bid to cut costs amid a new activist investor challenge and harsh economic conditions.

    Keep ReadingShow less

    BlockFi is back in the crypto yield business

    BlockFi has introduced a new digital assets interest product for accredited investors, after previously agreeing to shut down a yield-paying crypto product that the SEC said was illegal.

    Keep ReadingShow less

    The DOJ seized $3.4 billion in bitcoin stolen from the Silk Road

    The Justice Department said Monday it seized $3.4 billion worth of bitcoin stolen in the 2012 hack of the Silk Road dark web marketplace.

    Keep ReadingShow less

    Trump allies are questioning US democracy. Tech is letting them.

    U.S. election infrastructure is exceedingly secure, and voter fraud here is sorare it’s comparable to your annual chances of getting struck by lightning. Despite this, former President Donald Trump and a long list of allies in the Republican Party have spent the last two years questioning the overall integrity of the U.S. election system. Many of those allies are now candidates themselves, and their coordinated attack on the country’s status as a democracy is not a relic of 2020. Some have already startedrepeating these “Big Lie” charges ahead of next week’s midterms. And the social platforms that help them spread their message haveprepared few measures to stop it.

    Keep ReadingShow less

    The Biden administration's five net zero technology priorities

    The White House just laid out its climate tech priorities to reach net zero by 2050.

    Keep ReadingShow less

    Coinbase's user losses weren't as bad as Wall Street feared

    Coinbase said Thursday that it lost more users in the third quarter. But the decline wasn’t the disastrous drop that Wall Street was expecting, and that sparked a rally in the crypto company’s shares after-hours.

    Keep ReadingShow less

    Biden just boosted heat pumps. Here’s how to maximize the investment.

    The Biden administration announced $9 billion in funding Wednesday to improve home efficiency, which could help support the installation of up to 500,000 heat pumps. With winter approaching and utilities warning of gas shortages, there are some major challenges facing the technology that money can be used to tackle.

    Keep ReadingShow less

    Block is cashing in on Cash App

    Block beat earnings expectations, with strong growth largely fueled by its Cash App business. Traders sent shares up more than 12% after-hours Thursday.

    Keep ReadingShow less

    Stripe will lay off 14% of its employees

    Stripe is laying off 14% of its staff, its co-founders said Thursday, as the fintech startup must start "building differently for leaner times."

    Keep ReadingShow less

    Roku is warning of Q4 advertising slowdown

    Roku saw its revenue growth slow in Q3, and warned investors Wednesday that things are about to get worse: “A lot of Q4 ad campaigns are being canceled,” said Roku CEO Anthony Wood during the company’s Q4 earnings call. “We’re seeing lots of big categories pull back. Telecom, insurance … even toy marketers are planning on reducing their spending.”

    Keep ReadingShow less

    Green jobs are everywhere, but workers with the proper skills are not

    Green jobs and corporate climate pledges abound, but skilled sustainability professionals are scarce.

    Keep ReadingShow less

    Robinhood might be showing signs of a turnaround

    Robinhood reported a drop in third-quarter revenue but also a narrower loss on Wednesday, in a sign that it might be stabilizing its business as it attempts to recover from a staggering drop in the stock and crypto trading activity that fueled its growth.

    Keep ReadingShow less
    Bulletins