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Google is working on a Pixel-branded smartwatch

It will launch sometime next year.

Google is working on a Pixel-branded smartwatch

This isn't the smartwatch, it's just a smartwatch.

Photo: Rachit Tank/Unsplash

Looks like Google wants in on smartwatches.

According to Insider, Google is working on a smartwatch within its Pixel brand, which it aims to launch next year. As expected, the watch will include fitness-related features such as step counting and heart rate monitoring. It would be the first watch that Google designs in-house.

The watch is expected to have a higher price tag than a Fitbit, a source told The Verge. Google acquired Fitbit for $2.1 billion in January.

Google previously sold smartwatches under the LG brand. At the time Rick Osterloh, Google's senior vice president of devices and services, said they “didn’t look like what belonged in the Pixel family,” according to a 2019 Insider report.
Nat Rubio-Licht

Nat Rubio-Licht is a Los Angeles-based news writer at Protocol. They graduated from Syracuse University with a degree in newspaper and online journalism in May 2020. Prior to joining the team, they worked at the Los Angeles Business Journal as a technology and aerospace reporter.

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