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Google adds free live TV channels to Google TV devices

A deal with Pluto helps Google add more than 300 free streaming channels.

Pluto on Google TV screenshot

Google is integrating Pluto's live TV channels into Google TV.

Photo: Google

Google is embracing free TV for its Google TV platform: The company has struck a deal with ViacomCBS-owned Pluto to add over 300 free, ad-supported streaming TV channels to its Chromecast with Google TV streaming dongle as well as smart TVs running Google TV.

Protocol first reported in September that Google was looking to bring free TV channels to its smart TV platform. On Monday, the channels were set to appear within a dedicated “Live” tab on the Google TV home screen that previously was only used for paid TV subscriptions.

Some of the channels currently carried by Pluto include an online-specific version of MTV, a “Baywatch” channel and a channel showcasing AMC movies. Pluto also carries news programming from NBC, CBS, Bloomberg and Cheddar, among others.

Google is just the latest smart TV platform provider to embrace free streaming channels; these channels, which stream 24/7, often resemble basic cable networks, complete with ad breaks and movie reruns. LG, Roku and Amazon all carry such channels on their platforms, and present them in EPGs that are familiar to anyone who has ever had cable TV.

As we reported in September, Google was looking to catch up with its competition by striking a deal that would give it wholesale access to a number of free streaming channels. However, the company may ultimately decide to strike additional deals for channels not available on Pluto. On Monday, Google said in a blog post that it had plans to add “more ways to watch for free” to Google TV next year.

 Janko Roettgers

Janko Roettgers (Twitter, Mastodon) used to be a senior reporter at Protocol, reporting on the shifting power dynamics between tech, media, and entertainment, including the impact of new technologies. Previously, Janko was Variety's first-ever technology writer in San Francisco, where he covered big tech and emerging technologies. He has reported for Gigaom, Frankfurter Rundschau, Berliner Zeitung, and ORF, among others. He has written three books on consumer cord-cutting and online music and co-edited an anthology on internet subcultures. He lives with his family in Oakland.

smart tv google tv viacomcbs pluto streaming video
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