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After nine years, Instagram posts will look right on Twitter again

Instagram shut down Twitter image support in 2012, but the two sides have learned to play nice.

Instagram logo

Instagram Twitter Card previews roll out today.

Image: Instagram

Instagram and Twitter are making friends. Nine years after Instagram pulled Twitter Card support, previews of Instagram links will now be visible on Twitter. Before, all users could see was an Instagram URL. The update started rolling out today on iOS, Android and the web.

Instagram removed Twitter previews in 2012, post-acquisition by Facebook — though Instagram founder Kevin Systrom said he made the decision, not CEO Mark Zuckerberg. Systrom said he wanted to Instagram's images to be viewed on its own service rather than Twitter, TechCrunch reported.

Twitter also made it more difficult to integrate networks in 2012, removing a feature that let you find the people you followed on Instagram. Many saw that as a tit-for-tat move in a long-running feud between the two social networks; in 2010, Facebook blocked a Twitter feature that used Facebook to find friends to follow. It didn't help that Twitter had sought to buy Instagram shortly before Facebook swooped in.

But it seems the two are making amends, with both promoting the news on Twitter.


Lizzy Lawrence

Lizzy Lawrence ( @LizzyLaw_) is a reporter at Protocol, covering tools and productivity in the workplace. She's a recent graduate of the University of Michigan, where she studied sociology and international studies. She served as editor in chief of The Michigan Daily, her school's independent newspaper. She's based in D.C., and can be reached at llawrence@protocol.com.

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