Instagram and Twitter are making friends. Nine years after Instagram pulled Twitter Card support, previews of Instagram links will now be visible on Twitter. Before, all users could see was an Instagram URL. The update started rolling out today on iOS, Android and the web.
Instagram removed Twitter previews in 2012, post-acquisition by Facebook — though Instagram founder Kevin Systrom said he made the decision, not CEO Mark Zuckerberg. Systrom said he wanted to Instagram's images to be viewed on its own service rather than Twitter, TechCrunch reported.
Twitter also made it more difficult to integrate networks in 2012, removing a feature that let you find the people you followed on Instagram. Many saw that as a tit-for-tat move in a long-running feud between the two social networks; in 2010, Facebook blocked a Twitter feature that used Facebook to find friends to follow. It didn't help that Twitter had sought to buy Instagram shortly before Facebook swooped in.
But it seems the two are making amends, with both promoting the news on Twitter.