The new Meta logo has dispelled a feeling of déjà vu among Chinese web users since Facebook announced its major rebrand: It resembles the logo of WeChat Channels, a short-video feature embedded within China's largest social media platform.
Both logos look like an evolution from the infinite loop symbol "∞," only that the WeChat Channels logo is face-up and in orange, and the Meta logo is face-down and in blue. On Chinese social media, netizens reacted to the confusing similarity of the two logos by mockingly calling the Meta logo "an inverted WeChat Channels [logo]." Some joked that Meta intentionally copied the logo of WeChat Channels, a feature WeChat launched in early 2020.
Facebook's big rebranding reflects Mark Zuckerberg's big-picture plans for the metaverse. Like Meta, Chinese tech giant Tencent, WeChat's parent company, is also going gung-ho about metaverse. In September alone, Tencent applied for nearly 100 metaverse-related trademarks, according to Chinese financial publication Yicai.