A week after launching mobile games on Android, Netflix is expanding gaming to iOS devices: The company is making a first set of games available to iPhone and iPad users starting Tuesday. On Wednesday, Netflix will also begin to list the titles in its iOS app, complete with deep links to the App Store to download.
As part of this initial batch, Netflix is giving people access to five titles: Stranger Things: 1984, Stranger Things 3: The Game, Card Blast, Teeter and Shooting Hoops.
To make this work, Netflix is effectively becoming a games publisher: The company is republishing mobile games on the App Store that were previously available for sale; Netflix members can then log in to those games with their subscription credentials to access them for free — an approach that's similar to the way TV networks authenticate pay-TV subscribers for access to their TV Everywhere apps.
Netflix has been taking the same approach on Android, but a recent Bloomberg report suggested that Netflix may eventually decide to directly integrate the games into its Android app. The same would not be possible on iOS due Apple's App Store rules.
In addition to this platform expansion, Netflix also signaled that it aims to grow its games catalog in the coming months: On Tuesday, Choice Provisions announced that it will bring its upcoming game, Hextech Mayhem: A League of Legends Story, to Netflix as well as other platforms.