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This VR game bundle is trying to fix discoverability on the Oculus Quest

VR Collection is a mystery grab bag of indie Quest games distributed outside the Oculus Store.

The VR Collection purchase screen showing how many games you can buy bundled.

The VR Collection bundle gives you a random assortment of VR indie games for a discounted price.

Image: VR Collection

One of the largest problems plaguing fledgling software platforms is discoverability. Developers often have a hard time getting their products in front of consumers, let alone convincing them to follow through with a purchase. It's especially difficult on a platform like the Oculus Quest. The VR Collection bundle, a new initiative from VR designer Julien Dorra, is trying to alleviate some of those issues by making it easy to pay a discounted price for a surprise bundle of games from indie VR creators.

"If you want a sustainable real ecosystem, you need to have small successes," Dorra said. "That's what we're trying to ignite, to help small developers and small games become small successes and turn into bigger successes." Dorra led development on the Oculus Quest puzzle game Peco Peco from studio Bentham Realities, and he says there's an acute problem in the wireless VR space around discoverability.

Dorra said it takes weeks or even months to get approved by Facebook to sell your game to Quest customers, and there's little in the way of marketing support and other benefits unless you happen to be a larger studio with a closer relationship with the Oculus team.

Facebook tried to solve some of these issues with the introduction of App Lab, an early-access channel launched in February for in-development VR apps and games designed to make it easier to get software onto headsets without so many logistics hurdles. But Dorra said it doesn't go far enough in helping indies. On top of that, Oculus keeps its standard 30% cut of all sales, making it that much more difficult to succeed financially.

VR Collection is a way to go direct to consumers by bundling between two and five games together for a variety of prices, ranging from around $8 to $20. It's the third such bundle from Dorra and his collaborators, after the success of his Waiting for App Lab and Lab Surprise bundles earlier this year. It currently contains 19 games from 23 developers.

The catch: You don't know what you're buying before you buy it, but you do know the price. In that way, it's similar to blind box toy bundles used in collectibles industries like toys and trading cards. Developers keep all of the proceeds — they don't have to fork over 30% to Oculus — and customers receive Oculus Store keys to download the games they receive from App Lab.

"We want to try and be whimsical," Dorra says. "Game marketing should be creative, and VR game marketing really should be creative."

Protocol | Workplace

The Activision Blizzard lawsuit has opened the floodgates

An employee walkout, a tumbling stock price and damning new reports of misconduct.

Activision Blizzard is being sued for widespread sexism, harassment and discrimination.

Photo: Bloomberg/Getty Images

Activision Blizzard is in crisis mode. The World of Warcraft publisher was the subject of a shocking lawsuit filed by California's Department of Fair Employment and Housing last week over claims of widespread sexism, harassment and discrimination against female employees. The resulting fallout has only intensified by the day, culminating in a 500-person walkout at the headquarters of Blizzard Entertainment in Irvine on Wednesday.

The company's stock price has tumbled nearly 10% this week, and CEO Bobby Kotick acknowledged in a message to employees Tuesday that Activision Blizzard's initial response was "tone deaf." Meanwhile, there has been a continuous stream of new reports unearthing horrendous misconduct as more and more former and current employees speak out about the working conditions and alleged rampant misogyny at one of the video game industry's largest and most powerful employers.

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Nick Statt
Nick Statt is Protocol's video game reporter. Prior to joining Protocol, he was news editor at The Verge covering the gaming industry, mobile apps and antitrust out of San Francisco, in addition to managing coverage of Silicon Valley tech giants and startups. He now resides in Rochester, New York, home of the garbage plate and, completely coincidentally, the World Video Game Hall of Fame. He can be reached at

Over the last year, financial institutions have experienced unprecedented demand from their customers for exposure to cryptocurrency, and we've seen an inflow of institutional dollars driving bitcoin and other cryptocurrencies to record prices. Some banks have already launched cryptocurrency programs, but many more are evaluating the market.

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Caitlin Barnett, Chainanalysis
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Protocol | Workplace

Founder sues the company that acquired her startup

Knoq founder Kendall Hope Tucker is suing the company that acquired her startup for discrimination, retaliation and fraud.

Kendall Hope Tucker, founder of Knoq, is suing Ad Practitioners, which acquired her company last year.

Photo: Kendall Hope Tucker

Kendall Hope Tucker felt excited when she sold her startup last December. Tucker, the founder of Knoq, was sad to "give up control of a company [she] had poured five years of [her] heart, soul and energy into building," she told Protocol, but ultimately felt hopeful that selling it to digital media company Ad Practitioners was the best financial outcome for her, her team and her investors. Now, seven months later, Tucker is suing Ad Practitioners alleging discrimination, retaliation and fraud.

Knoq found success selling its door-to-door sales and analytics services to companies such as Google Fiber, Inspire Energy, Fluent Home and others. Knoq representatives would walk around neighborhoods, knocking on doors to market its customers' products and services. The pandemic, however, threw a wrench in its business. Prior to the acquisition, Knoq says it raised $6.5 million from Initialized Capital,, Techstars and others.

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Megan Rose Dickey
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Protocol | Workplace

What’s the purpose of a chief purpose officer?

Cisco's EVP and chief people, policy & purpose officer shares how the company is creating a more conscious and hybrid work culture.

Like many large organizations, the leaders at Cisco spent much of the past year working to ensure their employees had an inclusive and flexible workplace while everyone worked from home during the pandemic. In doing so, they brought a new role into the mix. In March 2021 Francine Katsoudas transitioned from EVP and chief people officer to chief people, policy & purpose Officer.

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Amber Burton

Amber Burton (@amberbburton) is a reporter at Protocol. Previously, she covered personal finance and diversity in business at The Wall Street Journal. She earned an M.S. in Strategic Communications from Columbia University and B.A. in English and Journalism from Wake Forest University. She lives in North Carolina.

Protocol | Fintech

The digital dollar is coming. The payments industry is worried.

Jodie Kelley heads the Electronic Transactions Association. The trade group's members, who process $7 trillion a year in payments, want a say in the digital currency.

Jodie Kelley is CEO of the Electronic Transactions Association.

Photo: Electronic Transactions Association

The Electronic Transactions Association launched in 1990 just as new technologies, led by the World Wide Web, began upending the world of commerce and finance.

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Benjamin Pimentel

Benjamin Pimentel ( @benpimentel) covers fintech from San Francisco. He has reported on many of the biggest tech stories over the past 20 years for the San Francisco Chronicle, Dow Jones MarketWatch and Business Insider, from the dot-com crash, the rise of cloud computing, social networking and AI to the impact of the Great Recession and the COVID crisis on Silicon Valley and beyond. He can be reached at or via Signal at (510)731-8429.

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