PayPal is pushing further into the "buy now, pay later" category with a product that will allow customers to use loans to spread larger payments into monthly purchases.
Called Pay Monthly, the new offering from PayPal comes a week after Apple shook up the category by allowing users of its digital wallet to spread purchases over six weeks. The monthly option will allow PayPal users to spread purchases of up to $10,000 over two years, according to a statement from PayPal released on Wednesday.
The payment plans are subject to credit approval, with interest rates that can reach up to 29.99%. The lender for Pay Monthly is WebBank, which also issues PayPal's line of business loans.
PayPal has for the past two years offered a pay-in-four option, splitting purchases of up to $1,500 into four interest-free payments over six weeks. It also offers PayPal Credit, a line of credit with promotional offers through merchants and a no-interest offer for purchases of $99 or more paid in full in six months.
The company noted in announcing Pay Monthly that it's offered various credit products through bank partners since 2004. PayPal's former parent company, eBay Inc., bought Bill Me Later in 2008 and rebranded it as PayPal Credit in 2014.
More than 22 million PayPal customers used its pay-later offering in the past year, according to Greg Lisiewski, vice president of Shopping and Pay Later at PayPal. "How consumers look to pay for larger purchases is evolving and there is a growing demand for flexible payment options," Lisiewski said in a statement. Lisiewski told Protocol in 2021 that the company was increasing its focus on merchants to compete in the pay-later space.
"Buy now, pay later" companies have struggled in the public markets this year, but that does not appear to be slowing the action in the sector. Payments giant Stripe struck partnerships in the past year with both Affirm and Klarna. Block finalized its purchase in January of Afterpay, an Australian pay-later provider, and is integrating its products with its Square and Cash App offerings.