Bulletins

Peloton will launch a $495 camera system for strength training

It will be Peloton's cheapest product when it goes on sale in 2022.

Peloton will launch a $495 camera system for strength training

The Guide camera system tracks your body movements.

Image: Peloton

Peloton is now in the camera business. The company on Tuesday announced its cheapest-ever product, the $495 Guide strength-training system. It's a camera that connects to your TV and displays workouts while also tracking your body movements in real time. It launches in 2022.

The device comes with an updated heart-rate monitor and a remote, and it requires a standard $12.99 per month Peloton subscription to use. It also features a microphone, so you access features and play and pause workouts using voice commands. To address privacy concerns, Peloton says the camera has a physical cover and the microphone can be turned off with a physical switch when not using the device.

Peloton has over time expanded its product offerings beyond its signature exercise bike to refashion the brand more as a lifestyle fitness company with different entry points and more affordable prices. A number of Peloton users simply use the company's mobile app with a paid subscription for basic fitness, yoga and other classes, and that does not require you own any Peloton hardware. The company also sells a treadmill and various accessories like shoes and apparel in addition to its bike, and now the Guide system as well.

Nick Statt

Nick Statt is Protocol's video game reporter. Prior to joining Protocol, he was news editor at The Verge covering the gaming industry, mobile apps and antitrust out of San Francisco, in addition to managing coverage of Silicon Valley tech giants and startups. He now resides in Rochester, New York, home of the garbage plate and, completely coincidentally, the World Video Game Hall of Fame. He can be reached at nstatt@protocol.com.

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