Bulletins

Salesforce's massive Dreamforce conference is going global

New York, Paris and London will join San Francisco as sites for the big software shindig.

People attending a Dreamforce event.

Dreamforce is coming back to San Francisco, but it may not look like past events.

Photo: David Paul Morris/Bloomberg via Getty Images

Taking over all of San Francisco isn't enough anymore, so Salesforce has decided to take its annual Dreamforce conference global.

The plan, according to a press release, is for Salesforce to host the event from in San Francisco, New York City, London and Paris, both in-person and online. The dates are September 21-23.

Salesforce cancelled its in-person Dreamforce, which typically brings nearly 200,000 people to its headquarters city, last year due to the COVID-19 pandemic. It held a virtual event, Dreamforce to You, instead.

At this year's event, Salesforce said it will follow all the local COVID-19 public health guidelines and also require that all attendees be fully vaccinated.

It's unclear if the San Francisco portion will take place at Moscone Center, Dreamforce's longtime home, but we've reached out to Salesforce and Moscone for clarification. In the press release, however, San Francisco Mayor London Breed said she's "excited for this fall when we will have conventions back in Moscone Center, bringing more visitors to our incredible and resilient city."

California is poised to drop most coronavirus-related restrictions on June 15, but indoor events will be limited to 5,000 people, far fewer than the 171,000 registered attendees of 2019's Dreamforce. Local restrictions could change by the time Dreamforce is held.

San Francisco's convention center is scheduled to serve as a COVID-19 vaccination hub through July 14. The Moscone Center events calendar is currently offline, but the Convention Calendar site lists two events for Moscone in early and late September, with Salesforce's just-announced dates apparently available.

Megan Rose Dickey

Megan Rose Dickey is a former senior reporter at Protocol covering labor and diversity in tech. Prior to joining Protocol, she was a senior reporter at TechCrunch and a reporter at Business Insider.

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