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Salesforce and Slack execs outline their goals for the $27.7 billion deal

Here's what they said at Salesforce's annual investor day.

Salesforce logo

Salesforce recently spent $27.7 billion to purchase Slack.

Photo: Stephen Lam/Getty Images

Top Salesforce and Slack executives have laid out their vision for how to integrate the two companies following last week's much-publicized $27.7 billion acquisition.


The discussion took place on Tuesday at Salesforce's annual investor day and included remarks from Salesforce CEO Marc Benioff, Chief Operating Officer Bret Taylor and Chief Revenue Officer Gavin Patterson, as well as Slack CEO Stewart Butterfield.

According to research from analysts at RBC Capital Markets, highlights of the pending merger discussed by the execs include:

    • The ability for Salesforce customers to input data in their customer relationship management software directly from Slack.
    • A more robust version of Slack Connect, which allows users to talk to people outside their immediate company. Contracts, for example, can be signed and shared by connecting Slack Connect and DocuSign. This idea signals ambitions for Slack to become a platform used in virtual business negotiations.
    • While Salesforce previously acquired workplace productivity startups Quip and Chatter, the company intends to have Slack serve "as the future center point of the communication/collaboration offerings," per the analysts.
    • As companies increasingly look to digitize their customer service function, the execs argued that Slack could serve as the conversational platform for those call centers.
    • From a sales perspective, executives say Slack will benefit from Salesforce's robust network of enterprise connections, while Slack's "self-serve" sales model could help in "re-strengthening the virality of the Salesforce platform," per the analysts.
    • Combining the capabilities of MuleSoft (which Salesforce purchased in 2018 for $6.5 billion) and Slack, Benioff sees Salesforce becoming the "single source of truth for customers." MuleSoft provides APIs, the tool used to connect applications to one another, while Slack will serve as the platform to connect people.
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    Yes, GameStop is a content moderation issue for Reddit

    The same tools that can be used to build mass movements can be used by bad actors to manipulate the masses later on. Consider Reddit warned.

    WallStreetBets' behavior may not be illegal. But that doesn't mean it's not a problem for Reddit.

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    The Redditors who are driving up the cost of GameStop stock just to pwn the hedge funds that bet on its demise may not be breaking the law. But this show of force by the subreddit r/WallStreetBets still represents a new and uncharted front in the evolution of content moderation on social media platforms.

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    Issie Lapowsky
    Issie Lapowsky (@issielapowsky) is a senior reporter at Protocol, covering the intersection of technology, politics, and national affairs. Previously, she was a senior writer at Wired, where she covered the 2016 election and the Facebook beat in its aftermath. Prior to that, Issie worked as a staff writer for Inc. magazine, writing about small business and entrepreneurship. She has also worked as an on-air contributor for CBS News and taught a graduate-level course at New York University’s Center for Publishing on how tech giants have affected publishing. Email Issie.
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    Joe Williams

    Joe Williams is a senior reporter at Protocol covering enterprise software, including industry giants like Salesforce, Microsoft, IBM and Oracle. He previously covered emerging technology for Business Insider. Joe can be reached at JWilliams@Protocol.com. To share information confidentially, he can also be contacted on a non-work device via Signal (+1-309-265-6120) or JPW53189@protonmail.com.

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    January's Slack outage started with an AWS networking error

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    This sign was about as interactive as Slack's software on Jan. 4.

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    Tom Krazit

    Tom Krazit ( @tomkrazit) is a senior reporter at Protocol, covering cloud computing and enterprise technology out of the Pacific Northwest. He has written and edited stories about the technology industry for almost two decades for publications such as IDG, CNET, paidContent, and GeekWire. He served as executive editor of Gigaom and Structure, and most recently produced a leading cloud computing newsletter called Mostly Cloudy.

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    Photo: Databricks

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    Joe Williams

    Joe Williams is a senior reporter at Protocol covering enterprise software, including industry giants like Salesforce, Microsoft, IBM and Oracle. He previously covered emerging technology for Business Insider. Joe can be reached at JWilliams@Protocol.com. To share information confidentially, he can also be contacted on a non-work device via Signal (+1-309-265-6120) or JPW53189@protonmail.com.

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