Shopify is expanding the reach of its popular checkout tool, Shop Pay. The company on Tuesday said it will make Shop Pay available to merchants on Facebook and Google — even those that don't use Shopify's ecommerce platform.
Shopify will make Shop Pay available on Facebook and Instagram this summer, and on Google later this year.
It will be the first time that Shopify is making one of its tools available to businesses that don't use its store-hosting service.
Shares of Shopify climbed nearly 2% on Tuesday.