ecommerce
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Shopify will let Facebook and Google merchants use its checkout tool

It's a significant expansion of Shop Pay.

Phone with Shopify app on screen

Shopify is making its checkout tool available to merchants on Facebook and Google.

Photo: Shopify

Shopify is expanding the reach of its popular checkout tool, Shop Pay. The company on Tuesday said it will make Shop Pay available to merchants on Facebook and Google — even those that don't use Shopify's ecommerce platform.

Shopify will make Shop Pay available on Facebook and Instagram this summer, and on Google later this year.

It will be the first time that Shopify is making one of its tools available to businesses that don't use its store-hosting service.

Shares of Shopify climbed nearly 2% on Tuesday.

Benjamin Pimentel

Benjamin Pimentel ( @benpimentel) covers crypto and fintech from San Francisco. He has reported on many of the biggest tech stories over the past 20 years for the San Francisco Chronicle, Dow Jones MarketWatch and Business Insider, from the dot-com crash, the rise of cloud computing, social networking and AI to the impact of the Great Recession and the COVID crisis on Silicon Valley and beyond. He can be reached at bpimentel@protocol.com or via Google Voice at (925) 307-9342.

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