indexindexauthorShakeel HashimArticle PageNeed to dive deep into the financial movements that matter to tech? Get Shakeel Hashim's newsletter every Friday.f11fbe35a3

Get access to Protocol

I’ve already subscribed

Will be used in accordance with our Privacy Policy


Spotify continues to feed its huge podcast hunger.

On the same day as announcing podcast consumption had grown almost 200% year-on-year, Spotify also announced the acquisition of Bill Simmons' podcast-focused media company The Ringer.

  • Recode first reported the acquisition. Spotify CEO Daniel Ek told Recode: "With the Ringer, we're basically getting the new ESPN." (The deal's price is unclear, but reports last month said Simmons wanted $200 million.)
  • It follows a $400 million podcast-buying binge from Spotify, which means it now owns Gimlet Media, Anchor FM and Parcast.
  • The company also said on an earnings call Wednesday that, as well as huge growth in podcast consumption, it's "seen early indications that our investments in podcasts are having a positive impact on conversion of free to paid users."
  • So don't rule out more podcast acquisitions. Speaking of his purchase of The Ringer, Ek told Recode: "If there are other deals of that caliber we would consider it."
Latest Stories