Spotify is launching paid podcasts
Podcasters in the U.S. can now publish subscriber-only content via Spotify, with the company taking no revenue cut for the first two years. Starting in 2023, Spotify said it plans to charge 5% — significantly less than Apple's 30% cut on its new podcast tool.
Paid podcasts seemingly won't be bundled with existing Spotify Premium memberships, instead requiring users to sign up for podcasts individually. Pricing is $2.99, $4.99 or $7.99 a month, set by the creator.
Spotify also said it would let creators who have paid subscribers on other platforms — such as Patreon — give those subscribers access to premium podcasts through the Spotify app, with Spotify reposting the content. That's a clear sign that Spotify wants to be the home for all podcasts, no matter where the billing is actually done.