Meta is on everyone's minds. That's exactly what Meta wants.
It's a brilliant public relations move; the company has been knocked down week after week, struggling to come up for air while a consortium of journalists, Protocol included, sift through thousands of pages of information leaked by whistleblower Frances Haugen. The company needed to take control of the news cycle, knowing that it certainly isn't getting out of it anytime soon.
Twitter feeds — at least my feed — are now filled with Meta news, but there are pockets of people pleading for the conversation to stop. The company wants everyone to shift the conversation from Facebook's faults to the metaverse and everything shiny, and some users like Edward Snowden and the clothing company Patagonia are taking to Twitter to point that out.
To save you from scrolling yourself, here are a handful of the many, many tweets to get a sense of the discussion. For starters, take a look at the people — and companies — that are having a ball with Facebook's rebrand.
Then, there are the naysayers who aren't falling for the Meta hype. Patagonia is calling for an outright boycott of Meta.
New names can't escape old problems, and a lot of people are still waiting for the company to admit fault and then change. Meta may just be a temporary distraction.