Given its massive popularity, it makes sense that social media platforms would look at TikTok for ideas. Twitter is now testing TikTok-style retweets that would let users use video reactions instead of the typical quote tweet.
But TikTok is also getting ideas from other platforms. More recently, the app began testing its own version of a retweet button, called a repost. The reposted video won’t show up in a user’s profile like it does on Twitter, but followers will see it on their feed.
A few weeks before that, the platform adjusted its algorithm to give users more control over their feed. TikTok is clearly taking some hard lessons from Facebook, which has gotten heat for the harmful effects of its own algorithm. The platform is taking some smaller features from other platforms, too, like working with Meta-owned GIPHY to support GIFs in videos.