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Twilio exec Peter Reinhardt is leaving

Peter Reinhardt, the CEO of Segment, is leaving parent company Twilio to work on environmental startup Charm Industrial.

Twilio

Peter Reinhardt was the CEO of Segment for nearly 11 years.

Photographer: Gabby Jones/Bloomberg via Getty Images

Peter Reinhardt, who was the CEO of Segment for nearly 11 years, is leaving parent company Twilio today, according to TechCrunch. Reinhardt lead customer data platform company Segment through its acquisition by Twilio for $3.2 billion last year. Segment remains Twilio's largest acquisition to date.

"After nearly 11 years leading Segment from its infancy to the world’s leading Customer Data Platform, today is my last day at Twilio Segment," Reinhardt said on Twitter. "Starting Monday I will be working full-time on Charm Industrial, focused on permanent carbon removal via bio-oil sequestration."

Reinhardt co-founded environmental startup Charm Industrial four years ago, according to his Twitter post. Last year the company removed 5,450 tons of carbon dioxide from the atmosphere, which accounts for "90% of all permanent carbon removals delivered globally," according to Reinhardt.

Reinhardt expects Twilio Segment to continue growing as the appetite for customer data increases. In light of regulations like GDPR and others, first-party data is becoming increasingly important for companies. "It’s painful to leave such an amazing team and market," Reinhardt said, "but the climate demands attention, and there isn’t time to spare."

 Aisha Counts

Aisha Counts (@aishacounts) is a reporter at Protocol covering enterprise software. Formerly, she was a management consultant for EY. She's based in Los Angeles and can be reached at acounts@protocol.com.

segment peter reinhardt charm industrial twilio
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