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Twitter acquires Scroll for its upcoming subscription product

An iPhone with the Twitter logo on the screen.

Twitter has acquired news-subscription startup Scroll.

Photo: Sara Kurfeß on Unsplash

Twitter has acquired Scroll, a news startup that provides ad-free journalism for paid subscribers, and the company plans for Scroll to become part of its upcoming content-based subscription product.


Twitter is planning to soon launch a premium subscription that will give readers access to both ad-free news sites and special newsletter content, Mike Park, the company's VP of product, wrote in a blog post Tuesday.

Scroll pays news platforms for permission to scrub their ads so that paid subscribers can experience an ad-free reading environment. The startup will temporarily pause new subscriptions as Twitter absorbs its 13-person team.

Twitter also acquired Revue, a newsletter distribution platform similar to Substack, earlier this year.

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