Twitter has partnered with longtime climate journalist Eric Holthaus to launch a weather service and climate newsroom using all of Twitter's new subscription products. It will include a weather newsletter with forecasts, real-time severe weather coverage, climate justice news and a paid question-and-answer service from meteorologists.
The new service, called Tomorrow, launched Tuesday in most major U.S. cities. In addition to original journalism and local weather newsletters, Tomorrow will offer drop-in audio chats and a paid service (which will start at $10/month) where anyone can ask unlimited questions directly to the team of personal meteorologists; Holthaus is calling it "your personal weather service." All of Tomorrow's services will use Twitter tools and the Twitter platform exclusively for content distribution and audience engagement, including Revue, Twitter's Substack competitor.
In addition to local weather forecasts, each daily newsletter will include news stories, a poem and a call to action, according to Holthaus. Tomorrow has 18 local meteorologists on staff and plans to add upwards of 20 more paid climate journalists over time.
Tomorrow is the first major venture Twitter has announced since expanding its suite of tools to include Spaces, live ticketing and newly-acquired startups Revue and Scroll.
"The bottom line is: The climate is changing, and it's going to take all of us to build a better world that works for everyone," Holthaus wrote when explaining the new project.
Anna Kramer is a reporter at Protocol (Twitter: @
anna_c_kramer), where she helps write and produce Source Code, Protocol's daily newsletter. Prior to joining the team, she covered tech and small business for the San Francisco Chronicle and privacy for Bloomberg Law. She is a recent graduate of Brown University, where she studied International Relations and Arabic and wrote her senior thesis about surveillance tools and technological development in the Middle East.