Bulletins

Your business might need a virtual assistant

Companies that have recently laid off employees and those trying to launch a business have tapped into the world of virtual assistants.

Man with glasses sits behind a laptop, writing.

The responsibilities of VAs include admin operations, sales, marketing, social media, and more niche areas of expertise.

Photo: Portra Images

The popularity of VAs has grown dramatically over the past couple of years. And we’re not talking about virtual assistant tech; we’re talking about real people.


Who needs a virtual assistant the most? Laith Masarweh, who founded and runs the virtual assistant company Assistantly, told me that people just getting their businesses off the ground — those he called “solo-prenuers” — need one most often.

  • Tons of companies that have laid off employees in recent months have also tapped VAs to offset the workload of their existing employees, Masarweh said.
  • Masarweh said those without the resources to hire full-time employees should look into VAs. “The knowledge and the quality of these virtual assistants is high,” he said. “They can get the ball rolling after two weeks or sooner to start with whatever you need.”

And what can they do for you? Masarweh broke down the responsibilities for virtual assistants into about five different categories: administrative operations, sales, marketing, social media, and more “niche” areas of expertise.

  • You can hire one to take on anything, really, like managing calendars and executive-level tasks. Masarweh has 15 VAs who help with tasks ranging from sales to operations.
  • Masarweh said VAs also have the potential to turn into full-time employees down the line. The person he hired to help with recruitment eventually became his client success manager and later his COO. “And he might be the CEO of the company,” he added. “I would have no problem having him do that.”

Masarweh added that if you’re going to hire a VA, make sure you treat them as part of the team. “I hire as if I was hiring an employee,” he said.

A version of this story appeared in Friday's Source Code. Sign up here to get it in your inbox each morning.

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