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Walmart announced Walmart+, its Amazon Prime competitor

It launches on Sept. 15 and will cost $98 a year. For the price, Walmart+ subscribers will get unlimited fast delivery (sometimes same-day), fuel discounts, and a simpler way to check out in Walmart stores.

Amazon Prime this is not, and Walmart said that's not the goal. But the most important thing about Prime is the free shipping, and that's one place Walmart can compete right now.

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