Zoom announced via a blog post Monday that the videoconferencing tool is acquiring assets from Liminal, an event production startup. The acquisition is part of Zoom's strategy to expand into the event space.
Zoom plans to leverage Liminal's technology to provide production-grade tools for events, performances and programs worldwide, according to the post. As part of the acquisition, Liminal co-founders Andy Carluccio and Jonathan Kokotajlo will join Zoom.
Liminal's solutions, which include the ZoomOSC and ZoomISO apps, can service the technical production needs of organizations such as theaters or broadcast studios. According to the post, Zoom's vision is to become the leading events management platform on the market.
The Liminal acquisition is just one in a series of strategic moves toward that vision. Previous moves include the launch of Zoom Event Services and investments in Cvent and American Express Global Business Travel, all conducted earlier this year.
Climate TRACE's data show emissions at the facility-level.Image: Climate TRACE