Square is getting into the business of funding artists through its new Cash App Studios.
The project is designed to fund musicians and those in fashion or filmmaking, in what are apparently more like grants than advances. Artists like Victoria Monét, who has songwriting credits for Ariana Grande, have already been signed up.
Cash App has long been popular to mention in hip hop lyrics. And Square acquired Jay-Z's Tidal this past spring, though its connections to the rest of Square are still not entirely clear.
Correction: This story was updated to correct the spelling of Ariana Grande's name. This update was made Oct. 14, 2021.