china| chinaauthorShen LuNoneDavid Wertime and our data-obsessed China team analyze China tech for you. Every Wednesday, with alerts on key stories and research.9338dd5bb5
×

Get access to Protocol

I’ve already subscribed

Will be used in accordance with our Privacy Policy

Protocol | China

I helped build ByteDance’s vast censorship machine

I wasn't proud of it, and neither were my coworkers. But that's life in today's China.

I helped build ByteDance’s vast censorship machine

A view from outside ByteDance's headquarters in Beijing.


Emmanuel Wong
/ Contributor via Getty Images

This is the story of Li An, a pseudonymous former employee at ByteDance, as told to Protocol's Shen Lu.

It was the night Dr. Li Wenliang struggled for his last breath in the emergency room of Wuhan Central Hospital. I, like many Chinese web users, had stayed awake to refresh my Weibo feed constantly for updates on his condition. Dr. Li was an ophthalmologist who sounded the alarm early in the COVID-19 outbreak. He soon faced government intimidation and then contracted the virus. When he passed away in the early hours of Friday, Feb. 7, 2020, I was among many Chinese netizens who expressed grief and outrage at the events on Weibo, only to have my account deleted.

I felt guilt more than anger. At the time, I was a tech worker at ByteDance, where I helped develop tools and platforms for content moderation. In other words, I had helped build the system that censored accounts like mine. I was helping to bury myself in China's ever-expanding cyber grave.

I hadn't received explicit directives about Li Wenliang, but Weibo was certainly not the only Chinese tech company relentlessly deleting posts and accounts that night. I knew ByteDance's army of content moderators were using the tools and algorithms that I helped develop to delete content, change the narrative and alter memories of the suffering and trauma inflicted on Chinese people during the COVID-19 outbreak. I couldn't help but feel every day like I was a tiny cog in a vast, evil machine.

ByteDance is one of China's largest unicorns and creator of short video-sharing app TikTok, its original Chinese version Douyin and news aggregator Toutiao. Last year, when ByteDance was at the center of U.S. controversy over data-sharing with Beijing, it cut its domestic engineers' access to products overseas, including TikTok. TikTok has plans to launch two physical Transparency Centers in Los Angeles and Washington, D.C., to showcase content moderation practices. But in China, content moderation is mostly kept in the shadows.

I was on a central technology team that supports the Trust and Safety team, which sits within ByteDance's core data department. The data department is mainly devoted to developing technologies for short-video platforms. As of early 2020, the technologies we created supported the entire company's content moderation in and outside China, including Douyin at home and its international equivalent, TikTok. About 50 staff worked on the product team and between 100 to 150 software engineers worked on the technical team. Additionally, ByteDance employed about 20,000 content moderators to monitor content in China. They worked at what are known internally as "bases" (基地) in Tianjin, Chengdu (in Sichuan), Jinan (in Shandong) and other cities. Some were ByteDance employees, others contractors.

My job was to use technology to make the low-level content moderators' work more efficient. For example, we created a tool that allowed them to throw a video clip into our database and search for similar content.

When I was at ByteDance, we received multiple requests from the bases to develop an algorithm that could automatically detect when a Douyin user spoke Uyghur, and then cut off the livestream session. The moderators had asked for this because they didn't understand the language. Streamers speaking ethnic languages and dialects that Mandarin-speakers don't understand would receive a warning to switch to Mandarin. If they didn't comply, moderators would respond by manually cutting off the livestreams, regardless of the actual content. But when it comes to Uyghur, with an algorithm that did this automatically, the moderators wouldn't have to be responsible for missing content that authorities could deem to have instigated "separatism" or "terrorism." We eventually decided not to do it: We didn't have enough Uyghur language data points in our system, and the most popular livestream rooms were already closely monitored.

The truth is, political speech comprised a tiny fraction of deleted content. Chinese netizens are fluent in self-censorship and know what not to say. ByteDance's platforms — Douyin, Toutiao, Xigua and Huoshan — are mostly entertainment apps. We mostly censored content the Chinese government considers morally hazardous — pornography, lewd conversations, nudity, graphic images and curse words — as well as unauthorized livestreaming sales and content that violated copyright.

But political speech still looms large. What Chinese user-generated content platforms most fear is failing to delete politically sensitive content that later puts the company under heavy government scrutiny. It's a life-and-death matter. Occasionally, ByteDance's content moderation system would go down for a few minutes. It was nerve-wracking because we didn't know what kind of political disaster could occur in that window. As a young unicorn, ByteDance does not have strong government relationships like other tech giants do, so it's walking a tightrope every second.

The team I was part of, content moderation policymakers, plus the army of about 20,000 content moderators, have helped shield ByteDance from major political repercussions and achieve commercial success. ByteDance's powerful algorithms not only can make precise predictions and recommend content to users — one of the things it's best known for in the rest of the world — but can also assist content moderators with swift censorship. Not many tech companies in China have so many resources dedicated to moderating content. Other user-generated content platforms in China have nothing on ByteDance.

Many of my colleagues felt uneasy about what we were doing. Some of them had studied journalism in college. Some were graduates of top universities. They were well-educated and liberal-leaning. We would openly talk from time to time about how our work aided censorship. But we all felt that there was nothing we could do.

A dim light of idealism still burned, of course. Perhaps it was naive of me — I had thought if I tried a bit harder, maybe I could "raise the muzzle of the gun an inch," as they say in Chinese: to let a bit more speech sneak through. Eventually, I learned how limited my influence really was.

When it comes to day-to-day censorship, the Cyberspace Administration of China would frequently issue directives to ByteDance's Content Quality Center (内容质量中心), which oversees the company's domestic moderation operation: sometimes over 100 directives a day. They would then task different teams with applying the specific instructions to both ongoing speech and to past content, which needed to be searched to determine whether it was allowed to stand.

During livestreaming shows, every audio clip would be automatically transcribed into text, allowing algorithms to compare the notes with a long and constantly-updated list of sensitive words, dates and names, as well as Natural Language Processing models. Algorithms would then analyze whether the content was risky enough to require individual monitoring.

If a user mentioned a sensitive term, a content moderator would receive the original video clip and the transcript showing where the term appeared. If the moderator deemed the speech sensitive or inappropriate, they would shut down the ongoing livestreaming session and even suspend or delete the account. Around politically sensitive holidays, such as Oct. 1 (China's National Day), July 1 (the birthday of the Chinese Communist Party) or major political anniversaries like the anniversary of the 1989 protests and crackdown in Tiananmen Square, the Content Quality Center would generate special lists of sensitive terms for content moderators to use. Influencers enjoyed some special treatment — there were content moderators assigned specifically to monitor certain influencers' channels in case their content or accounts were mistakenly deleted. Some extremely popular influencers, state media and government agencies were on a ByteDance-generated white list, free from any censorship — their compliance was assumed.

Colleagues on my team were not in direct contact with content moderators or internet regulators. The Content Quality Center came up with moderation guidelines and worked directly with base managers on implementation. After major events or sensitive anniversaries, colleagues from the operational side would debrief everyone on what worked and what needed improvement. We were in those meetings to see what we could do to better support the censorship operation.

Our role was to make sure that low-level content moderators could find "harmful and dangerous content" as soon as possible, just like fishing out needles from an ocean. And we were tasked with improving censorship efficiency. That is, use as few people as possible to detect as much content as possible that violated ByteDance's community guidelines. I do not recall any major political blowback from the Chinese government during my time at ByteDance, meaning we did our jobs.

It was certainly not a job I'd tell my friends and family about with pride. When they asked what I did at ByteDance, I usually told them I deleted posts (删帖). Some of my friends would say, "Now I know who gutted my account." The tools I helped create can also help fight dangers like fake news. But in China, one primary function of these technologies is to censor speech and erase collective memories of major events, however infrequently this function gets used.

Dr. Li warned his colleagues and friends about an unknown virus that was encroaching on hospitals in Wuhan. He was punished for that. And for weeks, we had no idea what was really happening because of authorities' cover-up of the severity of the crisis. Around this time last year, many Chinese tech companies were actively deleting posts, videos, diaries and pictures that were not part of the "correct collective memory" that China's governments would later approve. Just imagine: Had any social media platform been able to reject the government's censorship directives and retain Dr. Li and other whistleblowers' warnings, perhaps millions of lives would have been saved today.

Protocol | Fintech

Marqeta is building tools for finance's old guard

CEO Jason Gardner says the fintech startup is "in the right place at the right time."

Marqeta provides the infrastructure for issuing debit and prepaid cards and processing payments.

Image: Marqeta

Jason Gardner, founder and CEO of Marqeta, was 11 years old when he first visited Silicon Valley in 1981. It wasn't as he had imagined it.

"I thought there were these mountains of silicon everywhere," he told Protocol, recalling the day his dad, who was in the Bay Area for work, gave him a tour of the place that had long fascinated him as a boy growing up in New Jersey.

Keep Reading Show less
Benjamin Pimentel

Benjamin Pimentel ( @benpimentel) covers fintech from San Francisco. He has reported on many of the biggest tech stories over the past 20 years for the San Francisco Chronicle, Dow Jones MarketWatch and Business Insider, from the dot-com crash, the rise of cloud computing, social networking and AI to the impact of the Great Recession and the COVID crisis on Silicon Valley and beyond. He can be reached at bpimentel@protocol.com or via Signal at (510)731-8429.

Ivan Bajic / E+ / Getty Images

Not surprisingly, the COVID-19 pandemic sparked a permanent shift in how businesses in every industry view artificial intelligence (AI) and automation. In the past, many saw these technologies as a nice-to-have; and therefore, pushed them further out on their roadmaps. Today, companies are realizing how imperative these technologies are as a means to be more productive in an all-digital, work-from-anywhere world. Plus, they're starting to question why employees should be trapped by repetitive processes that hinder their ability to move fast and engage customers with empathy at a time when people need it most.

Throughout this past year, my conversations with our customers and other business leaders have shifted from casual inquiries about automation, to the immediate need for more efficient and informed teams. What once were long-term initiatives have become urgent business priorities. In fact, nearly 70% of consumers and business buyers surveyed by Salesforce say COVID-19 has elevated their expectations of companies' digital capabilities, and nearly 90% of customers expect companies to accelerate digital initiatives due to the pandemic.

Keep Reading Show less
John Kucera, Salesforce
John Kucera is Senior Vice President of Product Management for Einstein Automate. He is responsible for Einstein Chatbots, Flow, and Einstein Next Best Action. John also drives the Einstein Automate vision across the Salesforce Platform, Mulesoft, and Salesforce Industries, enabling end-to-end automation, integrated across any system. John earned his BS in Electrical Engineering at Northwestern University, and his MBA in Business at Stanford Graduate School of Business. Connect with John on Twitter, @NotHackedJK or Linkedin, John Kucera.
Protocol | China

More women are joining China's tech elite, but 'Wolf Culture' isn't going away

It turns out getting rid of misogyny in Chinese tech isn't just a numbers game.

Chinese tech companies that claim to value female empowerment may act differently behind closed doors.

Photo: Qilai Shen/Getty Images

A woman we'll call Fan had heard about the men of Alibaba before she joined its high-profile affiliate about three years ago. Some of them were "greasy," she said, to use a Chinese term often describing middle-aged men with poor boundaries. Fan tells Protocol that lewd conversations were omnipresent at team meetings and private events, and even women would feel compelled to crack off-color jokes in front of the men. Some male supervisors treated younger female colleagues like personal assistants.

Within six months, despite the cachet the lucrative job carried, Fan wanted to quit.

Keep Reading Show less
Shen Lu

Shen Lu is a Reporter with Protocol | China. She has spent six years covering China from inside and outside its borders. Previously, she was a fellow at Asia Society's ChinaFile and a Beijing-based producer for CNN. Her writing has appeared in Foreign Policy, The New York Times and POLITICO, among other publications. Shen Lu is a founding member of Chinese Storytellers, a community serving and elevating Chinese professionals in the global media industry.

Latest Stories