Nvidia wants to solve 'hard problems' for health care companies with AI. At stake? $10 trillion.

Nvidia is chasing the health care market for AI with a medical-grade version of its data center server and software platform, and Kimberly Powell is leading the charge.

Kimberly Powell, Nvidia's vice president and general manager of Health Care

Nvidia’s top executive heading up its health care efforts is Kimberly Powell, vice president and general manager of Health Care and a 14-year veteran at the company.

Photo courtesy of Nvidia

For most of its early life, tech industry insiders thought of Nvidia as a business focused on video game graphics technology; first graphics cards, and then the specialized chips that power them.

But Nvidia has come a long way after it realized that the parallel processing tech that was so good at rendering graphics could also be put to work on machine-learning problems for enterprise tech. It has expanded its chip offerings into the data center, developed a software business and recently pursued the $10 trillion health care market en route to surpassing Intel as the most valuable chip company in the U.S.

That $10 trillion target is no secret among other big enterprise tech companies that have an AI business either. Cloud titans such as Oracle and Microsoft have also begun to chase the lucrative industry, each announcing big acquisitions in recent months that revolve around the evolution of health care and AI.

Nvidia’s top executive heading up those efforts is Kimberly Powell, vice president and general manager of Health Care and a 14-year veteran at the company. Powell recently spoke with Protocol to discuss Nvidia's recent health care initiatives, and how it plans to approach the sector in the future.

This interview has been edited and condensed.

Can you outline Nvidia’s current effort in health care?

We think we can make a significant contribution in the area of medical imaging and medical devices. One of the largest workloads in supercomputing, and accelerated computing, is in the area of life sciences. To be able to do simulation of diseases, and chemical compounds interacting and trying to stop the behavior — [it’s] to do drug discovery, essentially in silico, in a computer.

Our charter, which we put out back in 2018, is that with the accelerated computing platform [and] the new modern AI era, how do we take these computing approaches, and help the health care industry benefit from it. We called the platform Nvidia Clara, after Clara Barton who invented the Red Cross. Our Clara is a platform that helps the industry take advantage of the most advanced computing approaches — everything from hardware solutions, through accelerations layers, libraries, full-on applications. And we target domains we think we can make a unique contribution to.

We solve really hard problems. One of our most successful bodies of work is Monai, which is where we’ve taken PyTorch and essentially wrapped it and domain-specified it for health care.

What is the market opportunity Nvidia is chasing in health care?

You can think of the [total addressable market] in a lot of interesting ways in health care, and where it’s going to go. But it's approaching a $10 trillion industry. For example, if you look at the radiology practice itself, it’s a half-trillion dollar market, where you’re doing a combination of the devices themselves, but then also the skills needed to interpret these images. You could imagine that whole thing as the TAM.

The expansion will continue too. If you know a bit about health care, only a third of the population of the world has access to things like radiology, or even surgical procedures. And it’s growing. We’re living longer; our population is growing. We don’t have enough medical professionals to serve the existing population. And so we need to have ways of automating and augmenting the medical professionals that we do have. Being able to create competing platforms that could take someone who has studied medicine for a few years and make them a trained surgeon rather than the 30 years it usually takes for them to be a trained surgeon.

So that’s where the market analysis you could take all the way through if you’d like. We think about it in a way that without a doubt every single one of our medical professionals will be augmented with these platforms with these capabilities.

How large is the team and how does it fit into Nvidia?

It’s in the hundreds, because at this point we are building full-on products and platforms. We have everything from applied research, engineering, product marketing, technical marketing, developer marketing, campaign marketing, business development.

I essentially report to [Nvidia CEO] Jensen [Huang]. Our report structure generally doesn’t really signify anything. In general, I’m working with Jensen on efforts in health care and he is very, very passionate about this area, which is why [it's] 14 years in the making.

How do you decide where and how to allocate resources, R&D budget?

We have three fundamental questions that get us set straight on this. One, that we have identified an important problem. [Second], is it super hard to do? Because if it’s not hard to do, I’d love for somebody else to go do it. Truly. Because we attract the world’s most fantastic talent and you want them to work on something that is just hard to do. And the third thing is: Do we have a unique capability to do it? If all three of those don’t check out, then it’s not really something we would deploy resources on.

Does Nvidia make hardware that is designed specifically for health care applications? Or does Nvidia build something like its DGX data center AI server systems for the health care industry?

If you think of what medical devices are, what they are becoming — they are being redefined by AI and robotics. And they need a specific platform that is medical grade. Is that down to the silicon? No, it's built with the three chips Nvidia offers: smart networking interconnection that [can] stream in all of the data that’s coming off the sensors, whether it’s ultrasound or an endoscope. You need to stream that data in and then you need to start operating its data pipeline to do more and more sophisticated things to assist the surgeons or the radiologist, or whoever is reading the result.

We use our network interconnect to stream in to do a direct memory access right into the [graphics processing unit] to start all of the AI processing. If you think of what happens with ultrasound, the first thing you want to do is increase the image quality, or you want to de-noise it. These are all now AI applications that can be done in software. And as soon as you get the image quality where you want it, you want to start providing real-time information. This is the heart, this is the ventricle, how much blood flow is going through this particular area. Cut here, don’t cut there. It’s guiding, so they’re essentially becoming robots themselves.

So Clara Holoscan is a platform for medical devices, and Clara Holoscan MGX hardware is the compute platform that will essentially create that architecture: streaming in massive AI computing, and in a complete real-time sensor to display, because you need that when you’re in a surgical environment.

When you talk about Nvidia’s health care products being “medical grade” what do you mean by that exactly? How can a chip or a piece of software achieve that?

There are two pieces of it. Because we’re a platform, there’s a hardware layer and a software lawyer. And those two pieces need to be medical grade. You can’t put any old computer next to a patient; liquids might spill on it, for example. Or it might interfere with other signaling that’s going inside the health care environment. There are certifications that the market has to go through, so we architect the system for that at the hardware layer. At the software layer, there are similar safety certifications for medical devices. It exists for the automotive industry, all the redundancy things that you need, and similar things exist in the health care industry.

Think of a startup company engineering a system, getting it medically certified, building the entire compute stack so they can run their application on top. They’ll go out of business before they can even dream about doing it. We’re really just trying to create that platform for them to accelerate innovation and go to market.

Picking up on what you said about training a surgeon in three years vs. 30, what will we have to achieve in computing technology, chip design and software in order to enable that?

If you’ve watched Jensen describe what he means by “million-x” — it’s a paradigm, not just for medical but we absolutely apply it. The first thing you need to do is make something accelerated. The next thing you need to do is scale it in parallel, and then the next thing we’ve done is introduce artificial intelligence.

Let me give you the example of drug discovery. We are able to take what would otherwise be an intractable problem, where you have to accurately simulate how drugs interact with diseases. It’s intractable in its current form but it can be refactored by using AI, physics-informed neural networks, to essentially augment that simulation and approach. So these AI models that are essentially able to predict physics behavior applied throughout, so that’s going to be what is absolutely transformational in the area of drug discovery and simulation. And simulation is present in everything that we do, and what we are going to do in the future. So without that, it will be very hard to get where we want to go, and that’s the next five to 10 years — AI being able to do these physical world calculations, physics predictions.


Gavin Newsom shows crypto some California love

“A more flexible approach is needed,” Gov. Newsom said in rejecting a bill that would require crypto companies to get a state license.

Strong bipartisan support wasn’t enough to convince Newsom that requiring crypto companies to register with the state’s Department of Financial Protection and Innovation is the smart path for California.

Photo: Jerod Harris/Getty Images for Vox Media

The Digital Financial Assets Law seemed like a legislative slam dunk in California for critics of the crypto industry.

But strong bipartisan support — it passed 71-0 in the state assembly and 31-6 in the Senate — wasn’t enough to convince Gov. Gavin Newsom that requiring crypto companies to register with the state’s Department of Financial Protection and Innovation is the smart path for California.

Keep Reading Show less
Benjamin Pimentel

Benjamin Pimentel ( @benpimentel) covers crypto and fintech from San Francisco. He has reported on many of the biggest tech stories over the past 20 years for the San Francisco Chronicle, Dow Jones MarketWatch and Business Insider, from the dot-com crash, the rise of cloud computing, social networking and AI to the impact of the Great Recession and the COVID crisis on Silicon Valley and beyond. He can be reached at bpimentel@protocol.com or via Google Voice at (925) 307-9342.

Sponsored Content

Great products are built on strong patents

Experts say robust intellectual property protection is essential to ensure the long-term R&D required to innovate and maintain America's technology leadership.

Every great tech product that you rely on each day, from the smartphone in your pocket to your music streaming service and navigational system in the car, shares one important thing: part of its innovative design is protected by intellectual property (IP) laws.

From 5G to artificial intelligence, IP protection offers a powerful incentive for researchers to create ground-breaking products, and governmental leaders say its protection is an essential part of maintaining US technology leadership. To quote Secretary of Commerce Gina Raimondo: "intellectual property protection is vital for American innovation and entrepreneurship.”

Keep Reading Show less
James Daly
James Daly has a deep knowledge of creating brand voice identity, including understanding various audiences and targeting messaging accordingly. He enjoys commissioning, editing, writing, and business development, particularly in launching new ventures and building passionate audiences. Daly has led teams large and small to multiple awards and quantifiable success through a strategy built on teamwork, passion, fact-checking, intelligence, analytics, and audience growth while meeting budget goals and production deadlines in fast-paced environments. Daly is the Editorial Director of 2030 Media and a contributor at Wired.

Slack’s rallying cry at Dreamforce: No more meetings

It’s not all cartoon bears and therapy pigs — work conferences are a good place to talk about the future of work.

“We want people to be able to work in whatever way works for them with flexible schedules, in meetings and out of meetings,” Slack chief product officer Tamar Yehoshua told Protocol at Dreamforce 2022.

Photo: Marlena Sloss/Bloomberg via Getty Images

Dreamforce is primarily Salesforce’s show. But Slack wasn’t to be left out, especially as the primary connector between Salesforce and the mainstream working world.

The average knowledge worker spends more time using a communication tool like Slack than a CRM like Salesforce, positioning it as the best Salesforce product to concern itself with the future of work. In between meeting a therapy pig and meditating by the Dreamforce waterfall, Protocol sat down with several Slack execs and conference-goers to chat about the shifting future.

Keep Reading Show less
Lizzy Lawrence

Lizzy Lawrence ( @LizzyLaw_) is a reporter at Protocol, covering tools and productivity in the workplace. She's a recent graduate of the University of Michigan, where she studied sociology and international studies. She served as editor in chief of The Michigan Daily, her school's independent newspaper. She's based in D.C., and can be reached at llawrence@protocol.com.

LA is a growing tech hub. But not everyone may fit.

LA has a housing crisis similar to Silicon Valley’s. And single-family-zoning laws are mostly to blame.

As the number of tech companies in the region grows, so does the number of tech workers, whose high salaries put them at an advantage in both LA's renting and buying markets.

Photo: Nat Rubio-Licht/Protocol

LA’s tech scene is on the rise. The number of unicorn companies in Los Angeles is growing, and the city has become the third-largest startup ecosystem nationally behind the Bay Area and New York with more than 4,000 VC-backed startups in industries ranging from aerospace to creators. As the number of tech companies in the region grows, so does the number of tech workers. The city is quickly becoming more and more like Silicon Valley — a new startup and a dozen tech workers on every corner and companies like Google, Netflix, and Twitter setting up offices there.

But with growth comes growing pains. Los Angeles, especially the burgeoning Silicon Beach area — which includes Santa Monica, Venice, and Marina del Rey — shares something in common with its namesake Silicon Valley: a severe lack of housing.

Keep Reading Show less
Nat Rubio-Licht

Nat Rubio-Licht is a Los Angeles-based news writer at Protocol. They graduated from Syracuse University with a degree in newspaper and online journalism in May 2020. Prior to joining the team, they worked at the Los Angeles Business Journal as a technology and aerospace reporter.


SFPD can now surveil a private camera network funded by Ripple chair

The San Francisco Board of Supervisors approved a policy that the ACLU and EFF argue will further criminalize marginalized groups.

SFPD will be able to temporarily tap into private surveillance networks in certain circumstances.

Photo: Justin Sullivan/Getty Images

Ripple chairman and co-founder Chris Larsen has been funding a network of security cameras throughout San Francisco for a decade. Now, the city has given its police department the green light to monitor the feeds from those cameras — and any other private surveillance devices in the city — in real time, whether or not a crime has been committed.

This week, San Francisco’s Board of Supervisors approved a controversial plan to allow SFPD to temporarily tap into private surveillance networks during life-threatening emergencies, large events, and in the course of criminal investigations, including investigations of misdemeanors. The decision came despite fervent opposition from groups, including the ACLU of Northern California and the Electronic Frontier Foundation, which say the police department’s new authority will be misused against protesters and marginalized groups in a city that has been a bastion for both.

Keep Reading Show less
Issie Lapowsky

Issie Lapowsky ( @issielapowsky) is Protocol's chief correspondent, covering the intersection of technology, politics, and national affairs. She also oversees Protocol's fellowship program. Previously, she was a senior writer at Wired, where she covered the 2016 election and the Facebook beat in its aftermath. Prior to that, Issie worked as a staff writer for Inc. magazine, writing about small business and entrepreneurship. She has also worked as an on-air contributor for CBS News and taught a graduate-level course at New York University's Center for Publishing on how tech giants have affected publishing.

Latest Stories