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Protocol | Enterprise

Salesforce is giving ethics a bigger role in product design

The Office of Ethical and Humane Use of Technology, which previously sat in the Office of Equality, will now sit within Salesforce's product organization, per a spokesperson.

Salesforce logo

Salesforce's Office of Humane and Ethical Use no longer sits within the Office of Equality.

Photo: Stephen Lam/Getty Images

Salesforce has reorganized its Office of Ethical and Humane Use of Technology, Protocol has learned, a move that suggests the company wants to empower the unit to have greater influence in the design of new products.

The office, which was created in 2018, is tasked with ensuring that Salesforce's technology is developed and used in a responsible manner. It's an increasing focus for organizations that are trying to side-step public backlash. But it's also an acknowledgement that the rise of advanced tech like AI, as well as engagement with certain customers, warrants a more robust system of checks and balances. Salesforce, for example, has faced pressure over the work it does with the U.S. Customs and Border Protection. Protesters even crashed Marc Benioff's headlining speech at Dreamforce in 2019 over the partnership.

When it was created, Salesforce placed the Office of Ethical and Humane Use under then-Chief Equality Officer Tony Prophet, whose role expanded last year to also include the recruitment function. But it moved recently, and now sits within the product organization, a spokesperson confirmed to Protocol.

"Over the past two years, the Office of Ethical and Humane Use has grown alongside the company, spanning across policy and product," the company said in a statement. "To deepen this work, the Office of Ethical and Humane Use has moved into the Product organization, where it will continue to span both policy and product."

It's unclear whether Paula Goldman, the head of the Office of Ethical and Humane Use, will still report to Prophet, who used to sit under Benioff but now reports to Chief People Officer Brent Hyder. A spokesperson did not immediately respond to an emailed inquiry.

While other companies have mimicked Salesforce's strategy and propped up similar offices, it remains an open question just how much influence the cohorts have, including the ability to extract deeper, more foundational change, like curbing the widespread use of customer data, experts previously told Protocol. But Salesforce's decision to move the office to sit within the product unit suggests it is poised to have a greater say in the creation of new offerings, according to company insiders.

Some of the Office of Ethical and Humane Use's early victories include "elevating inclusive product language, building privacy safeguards for our vaccine management solutions and launching mechanisms to flag potential bias in data for customers," per Salesforce.

Protocol | Policy

Senate infrastructure bill: Who’s winning and losing in tech?

The $1 trillion bill covers everything from cyber to electric vehicles. But who's best positioned to seize the opportunity?

The $1 trillion infrastructure bill includes $550 billion in new spending.

Photo: Al Drago/Bloomberg via Getty Images

There's a little something — and in some cases, a lotta something — for everyone in the bipartisan infrastructure bill that's currently getting hammered out in the Senate.

The $1 trillion bill includes $550 billion in new spending, of which tens of billions of dollars will go toward broadband expansion, low-income internet subsidies, electric vehicle investments, charging stations, cybersecurity and more. The outpouring of federal funding gives anyone from telecom giants to device manufacturers a lot to like.

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Issie Lapowsky

Issie Lapowsky ( @issielapowsky) is Protocol's chief correspondent, covering the intersection of technology, politics, and national affairs. She also oversees Protocol's fellowship program. Previously, she was a senior writer at Wired, where she covered the 2016 election and the Facebook beat in its aftermath. Prior to that, Issie worked as a staff writer for Inc. magazine, writing about small business and entrepreneurship. She has also worked as an on-air contributor for CBS News and taught a graduate-level course at New York University's Center for Publishing on how tech giants have affected publishing.

When the COVID-19 crisis crippled societies last year, the collective worldwide race for a cure among medical researchers put a spotlight on the immense power of big data analysis and how sharing among disparate agencies can save lives.

The critical need to exchange information among hundreds of international agencies or departments can be tough to pull off, especially if it's medical, financial or cybersecurity information that is highly protected by regulatory guardrails.

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James Daly
James Daly has a deep knowledge of creating brand voice identity, including understanding various audiences and targeting messaging accordingly. He enjoys commissioning, editing, writing, and business development, particularly in launching new ventures and building passionate audiences. Daly has led teams large and small to multiple awards and quantifiable success through a strategy built on teamwork, passion, fact-checking, intelligence, analytics, and audience growth while meeting budget goals and production deadlines in fast-paced environments. Daly is the Editorial Director of 2030 Media and a contributor at Wired.
Protocol | Workplace

Silicon Valley has a new recruitment strategy: The four-day workweek

Everything you need to know about how tech companies are beta testing the 32-hour week.

Since the onset of COVID-19, more companies have begun to explore shortened workweeks.

Photo: Matteo Colombo/Getty Images

At software company Wildbit, most employees are logged off on Fridays. That's not going to change anytime soon.

To Natalie Nagele, the company's co-founder and CEO, a full five days of work doesn't necessarily mean the company will get more stuff done. She pointed to computer science professor Cal Newport's book, "Deep Work," which explains how a person's ability to complete meaningful work cuts off after just about four hours. That book, Nagele told Protocol, inspired the company to move to a four-day workweek back in 2017.

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Sarah Roach

Sarah Roach is a reporter and producer at Protocol (@sarahroach_) where she contributes to Source Code, Protocol's daily newsletter. She is a recent graduate of George Washington University, where she studied journalism and mass communication and criminal justice. She previously worked for two years as editor in chief of her school's independent newspaper, The GW Hatchet.

Power

The game industry comes back down to Earth after its pandemic boom

Game company earnings reports this week show a decline from last year's big profits.

The game industry is slowing down as it struggles to maintain last year's record growth.

Photo: Cyril Marcilhacy/Bloomberg via Getty Images

The video game industry is finally slowing down. After a year of unprecedented and explosive growth due to the COVID-19 pandemic, big game publishers and hardware makers are starting to see profits dip from their 2020 highs and other signs of a return to normalcy.

This week alone, Sony and Nintendo both posted substantial drops in profit compared to this time a year ago, with Sony's operating income down more than 40% and Nintendo's down 17%. Grand Theft Auto maker Take-Two Interactive saw a dip in revenue and said its forecast for the rest of the fiscal year would not match last year's growth, while EA posted a revenue bump but an operating income decline of more than 43% compared to this time a year ago. Ubisoft, which reported earnings last month, saw its sales and bookings this past quarter drop by 14% and 21%, respectively, when compared to a year ago.

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Nick Statt
Nick Statt is Protocol's video game reporter. Prior to joining Protocol, he was news editor at The Verge covering the gaming industry, mobile apps and antitrust out of San Francisco, in addition to managing coverage of Silicon Valley tech giants and startups. He now resides in Rochester, New York, home of the garbage plate and, completely coincidentally, the World Video Game Hall of Fame. He can be reached at nstatt@protocol.com.

Allocations wants to make it easier to invest in startups as a group

Now valued at $100 million, it's emerging from stealth to challenge Carta and Assure in the SPV market.

Kingsley Advani, CEO of Allocations, wants to make it easier to form SPVs.

Photo: Allocations

Software is eating the world, including the venture industry. Carta and Assure have made it easier than ever for people to band together on deals. AngelList's venture arm debuted new ways to create rolling funds. But the latest startup to challenge the incumbents in the space is Allocations, a Miami-based startup that's making it easy to create and close special purpose vehicles, or SPVs, in hours.

"If you look at Pinduoduo and group shopping, SPVs are group investing," said Kingsley Advani, Allocations' founder and CEO. Instead of one investor having to cough up millions, multiple people can write smaller checks in an SPV and invest as a cohort. It's a trend that's taken off in 2021 as investors compete to get into hot startups.

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Biz Carson

Biz Carson ( @bizcarson) is a San Francisco-based reporter at Protocol, covering Silicon Valley with a focus on startups and venture capital. Previously, she reported for Forbes and was co-editor of Forbes Next Billion-Dollar Startups list. Before that, she worked for Business Insider, Gigaom, and Wired and started her career as a newspaper designer for Gannett.

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