Enterprise

Troops, a 'Slackbot for Salesforce,' is cozying up to Microsoft

Slack and Salesforce helped Troops get off the ground, but the sales-automation startup is helping Microsoft build up the ecosystem of bots for Teams.

Microsoft Teams is getting a new partner.

Microsoft Teams is getting a new partner.

Photo: Mika Baumeister/Unsplash

For Microsoft Teams, the challenge is no longer getting partners to build integrations. Instead, the next hurdle is deepening those links to capture more of the daily work within an organization.

That's evident in the announcement by Microsoft on Tuesday that Troops.ai would join its startup program. The six-year-old company specializes in helping application providers connect into both Teams and Slack, as well as to other third-party software, tapping into a booming demand from enterprises to enable their employees to quickly build applications that begin to automate common business processes.

Troops is a relatively small startup, but the symbolic shift is clear. Troops was one of the earliest investments by the Slack Fund, and it called itself a "Slackbot for Salesforce." With Salesforce in the process of buying Slack, Microsoft is cozying up to a key partner that's delivering on some of the integration the merging companies are promising their deal will deliver.

Microsoft is not taking an equity stake in Troops, but the product teams will work closely together, indicating that Troops.ai's technology could play a bigger role in Microsoft's offerings in the future. Troops.ai will also migrate to Azure, which will plunge the company much deeper into the Microsoft universe. Despite that, Troops.ai CEO Dan Reich says the partnership with Slack (and by proxy, Salesforce) will be unchanged.

"We're going to continue to work with our customers, Slack included, and we're continuing to invest in the Slack ecosystem," he told Protocol.

This isn't the first time Microsoft has targeted a close Slack partner. In 2018, for example, the company acquired Slack-backed XOXCO, which developed the Botkit framework highlighted at the Slack Platform launch. Slack is just as close with Troops.ai; in addition to being one of the company's first startup investments, it's also a customer.

But while it could bruise some egos, Troops.ai joining Microsoft's startup program is not a huge blow to Slack or Salesforce. Its tech isn't revolutionary and functions similarly to an iPaaS vendor. Even Reich admits that others, including Microsoft, could duplicate it with enough engineering prowess. Troops' differentiator, he says, comes from doubling down on Slack and Teams and enabling customers to build applications on those platforms in drag-and-drop fashion.

"If you look at these ecosystems, what's happened is every different app or company tries to build their integration in a very, very different way," said Reich, which ultimately doesn't solve the problem of workers having to hop from application to application. "It's not about integration, it's much more about how they will run their most important business processes because that is where their people are living," he added.

Salesforce, of course, bought MuleSoft for this very reason. The strength of that pairing was evident in Salesforce's latest product offering, which will allow customers to pull in data from a variety of sources to one platform.

For Microsoft, Troops.ai helps to solve a key hurdle for the company, which is users leaving Teams to work within the native applications. The partnership appears to be a recognition that Microsoft can't just simply rush to increase the number of application providers that integrate into the platform. Instead, those links need to be deeper in order to deliver value for customers. And that requires courting vendors to invest the resources into making that possible.

"If you want to keep chasing $10,000 [small business] deals the rest of your life, then stay on Slack," said Jeff Ma, the vice president of Microsoft's startup program. "But if you really want to build for the enterprise and get million-dollar deals, the enterprise is on Teams."

Entertainment

The (gaming) clones never stopped attacking

Clones keep getting through app review despite App Store rules about copying. It's a sign of the weaknesses in mobile app stores — and the weakness in Big Tech’s after-the-fact moderation approach.

Clones aren't always illegal, but they are widely despised.

Image: Disney

Two of the most fundamental tenets of the mobile gaming market:

  1. Free always wins.
  2. No good gaming idea is safe from copycats.

In combination, these two rules help produce what the industry calls a clone. Most often, clones are low-effort, ripped-off versions of popular games that monetize in not-so-savory fashion while drawing in players with a price tag of zero.

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Nick Statt
Nick Statt is Protocol's video game reporter. Prior to joining Protocol, he was news editor at The Verge covering the gaming industry, mobile apps and antitrust out of San Francisco, in addition to managing coverage of Silicon Valley tech giants and startups. He now resides in Rochester, New York, home of the garbage plate and, completely coincidentally, the World Video Game Hall of Fame. He can be reached at nstatt@protocol.com.
Sponsored Content

A CCO’s viewpoint on top enterprise priorities in 2022

The 2022 non-predictions guide to what your enterprise is working on starting this week

As Honeywell’s global chief commercial officer, I am privileged to have the vantage point of seeing the demands, challenges and dynamics that customers across the many sectors we cater to are experiencing and sharing.

This past year has brought upon all businesses and enterprises an unparalleled change and challenge. This was the case at Honeywell, for example, a company with a legacy in innovation and technology for over a century. When I joined the company just months before the pandemic hit we were already in the midst of an intense transformation under the leadership of CEO Darius Adamczyk. This transformation spanned our portfolio and business units. We were already actively working on products and solutions in advanced phases of rollouts that the world has shown a need and demand for pre-pandemic. Those included solutions in edge intelligence, remote operations, quantum computing, warehouse automation, building technologies, safety and health monitoring and of course ESG and climate tech which was based on our exceptional success over the previous decade.

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Jeff Kimbell
Jeff Kimbell is Senior Vice President and Chief Commercial Officer at Honeywell. In this role, he has broad responsibilities to drive organic growth by enhancing global sales and marketing capabilities. Jeff has nearly three decades of leadership experience. Prior to joining Honeywell in 2019, Jeff served as a Partner in the Transformation Practice at McKinsey & Company, where he worked with companies facing operational and financial challenges and undergoing “good to great” transformations. Before that, he was an Operating Partner at Silver Lake Partners, a global leader in technology and held a similar position at Cerberus Capital LP. Jeff started his career as a Manufacturing Team Manager and Engineering Project Manager at Procter & Gamble before becoming a strategy consultant at Bain & Company and holding executive roles at Dell EMC and Transamerica Corporation. Jeff earned a B.S. in electrical engineering at Kansas State University and an M.B.A. at Dartmouth College.
Entertainment

Beat Saber, Bored Apes and more: What to do this weekend

Don't know what to do this weekend? We've got you covered.

Images: Ross Belot/Flickr; IGBD; BAYC

This week we’re listening to “Harvest Moon” on repeat; burning some calories playing Beat Saber; and learning all about the artist behind the goofy ape pics that everyone (including Gwyneth Paltrow?) is talking about.

Neil Young: Off Spotify? No problem.

Neil Young removed his music from Spotify this week, but countless recordings are still available on YouTube, including this 1971 video of him performing “Heart of Gold” in front of a live studio audience, complete with some charming impromptu banter. And while you’re there, scroll down and read a few of the top-rated comments. I promise you won’t be disappointed.

'Archive 81': Not based on a book, but on a podcast!

Netflix’s latest hit show is a supernatural mystery horror mini-series, and I have to admit that I was on the fence about it many times, in part because the plot just often didn’t add up. But then the main character, Dan the film buff and archivist, would put on his gloves, get in the zone, and meticulously restore a severely damaged, decades old video tape, and proceed to look for some meaning beyond the images. That ritual, and the sentiment that we produce, consume and collect media for something more than meets the eye, ultimately saved the show, despite some shortcomings.

'Secrets of Sulphur Springs': Season 2 is out now

If you’re looking for a mystery that's a little more family-friendly, give this show about a haunted hotel, time travel, and kids growing up in a world that their parents don’t fully understand a try. Season 2 dropped on Disney+ this month, and it not only includes a lot more time travel mysteries, but even uses the show’s time machine to tackle subjects as serious as reparations.

The artist behind those Bored Apes

Remember how NFTs are supposed to generate royalties with every resale, and thus support artists better than any of their existing revenue streams? Seneca, the artist who was instrumental in creating those iconic apes for the Bored Ape Yacht Club, wasn’t able to share details about her compensation in this Rolling Stone profile, but it sure sounds like she is not getting her fair share.

Beat Saber: Update incoming

Years later, Beat Saber remains my favorite VR game, which is why I was very excited to see a teaser video for cascading blocks, which could be arriving any day now. Time to bust out the Quest for some practice time this weekend!

Correction: Story has been updated to correct the spelling of Gwyneth Paltrow's name. This story was updated Jan. 28, 2022.


Janko Roettgers

Janko Roettgers (@jank0) is a senior reporter at Protocol, reporting on the shifting power dynamics between tech, media, and entertainment, including the impact of new technologies. Previously, Janko was Variety's first-ever technology writer in San Francisco, where he covered big tech and emerging technologies. He has reported for Gigaom, Frankfurter Rundschau, Berliner Zeitung, and ORF, among others. He has written three books on consumer cord-cutting and online music and co-edited an anthology on internet subcultures. He lives with his family in Oakland.

Boost 2

Can Matt Mullenweg save the internet?

He's turning Automattic into a different kind of tech giant. But can he take on the trillion-dollar walled gardens and give the internet back to the people?

Matt Mullenweg, CEO of Automattic and founder of WordPress, poses for Protocol at his home in Houston, Texas.
Photo: Arturo Olmos for Protocol

In the early days of the pandemic, Matt Mullenweg didn't move to a compound in Hawaii, bug out to a bunker in New Zealand or head to Miami and start shilling for crypto. No, in the early days of the pandemic, Mullenweg bought an RV. He drove it all over the country, bouncing between Houston and San Francisco and Jackson Hole with plenty of stops in national parks. In between, he started doing some tinkering.

The tinkering is a part-time gig: Most of Mullenweg’s time is spent as CEO of Automattic, one of the web’s largest platforms. It’s best known as the company that runs WordPress.com, the hosted version of the blogging platform that powers about 43% of the websites on the internet. Since WordPress is open-source software, no company technically owns it, but Automattic provides tools and services and oversees most of the WordPress-powered internet. It’s also the owner of the booming ecommerce platform WooCommerce, Day One, the analytics tool Parse.ly and the podcast app Pocket Casts. Oh, and Tumblr. And Simplenote. And many others. That makes Mullenweg one of the most powerful CEOs in tech, and one of the most important voices in the debate over the future of the internet.

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David Pierce

David Pierce ( @pierce) is Protocol's editorial director. Prior to joining Protocol, he was a columnist at The Wall Street Journal, a senior writer with Wired, and deputy editor at The Verge. He owns all the phones.

Workplace

Mental health at work is still taboo. Here's how to make it easier.

Tech leaders, HR experts and organizational psychologists share tips for how to destigmatize mental health at work.

How to de-stigmatize mental health at work, according to experts.

Illustration: Christopher T. Fong/Protocol

When the pandemic started, HR software startup Phenom knew that its employees were going to need mental health support. So it started offering a meditation program, as well as a counselor available for therapy sessions.

To Chief People Officer Brad Goldoor’s surprise, utilization of these benefits was very low, starting at about a 10% take rate and eventually weaning off. His diagnosis: People still aren’t fully comfortable opening up about mental health, and they’re especially not comfortable engaging with their employer on the topic.

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Michelle Ma

Michelle Ma (@himichellema) is a reporter at Protocol, where she writes about management, leadership and workplace issues in tech. Previously, she was a news editor of live journalism and special coverage for The Wall Street Journal. Prior to that, she worked as a staff writer at Wirecutter. She can be reached at mma@protocol.com.

Fintech

Robinhood's regulatory troubles are just the tip of the iceberg

It’s easiest to blame Robinhood’s troubles on regulatory fallout, but its those troubles have obscured the larger issue: The company lacks an enduring competitive edge.

A crypto comeback might go a long way to help Robinhood’s revenue

Image: Olena Panasovska / Alex Muravev / Protocol

It’s been a full year since Robinhood weathered the memestock storm, and the company is now in much worse shape than many of us would have guessed back in January 2021. After announcing its Q4 earnings last night, Robinhood’s stock plunged into the single digits — just below $10 — down from a recent high of $70 in August 2021. That means Robinhood’s valuation dropped more than 84% in less than six months.

Investor confidence won’t be bolstered much by yesterday’s earnings results. Total net revenues dropped to $363 million from $365 million in the preceding quarter. In the quarter before that, Robinhood reported a much better $565 million in net revenue. Net losses were bad but not quite as bad as before: Robinhood reported a $423 million net loss in Q4, an improvement from the $1.3 billion net loss in Q3 2021. One of the most shocking data points: Average revenue per user dropped to $64, down from a recent high of $137 in Q1 2021. At the same time, Robinhood actually reported a decrease in monthly active users, from 18.9 million in Q3 2021 to 17.3 million in Q4 2021.

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Hirsh Chitkara

Hirsh Chitkara ( @HirshChitkara) is a is a reporter at Protocol focused on the intersection of politics, technology and society. Before joining Protocol, he helped write a daily newsletter at Insider that covered all things Big Tech. He's based in New York and can be reached at hchitkara@protocol.com.

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