The social networking giant announced it was lifting a ban on political and social issue ads, which it put in place prior to the 2020 election and left in place amid the surge of post-election instability that culminated in the Jan. 6 riot inside the U.S. Capitol.
Ads related to politics, elections and social issues will return to the platform on March 4, but the company said it would "take a closer look at how these ads work on our service to see where further changes may be merited."
Facebook faced tremendous pressure, particularly from groups on the left who argued the political ad ban was hurting them disproportionately. On Wednesday, the Democratic Congressional Campaign Committee and the Democratic Senatorial Campaign Committees released a joint statement, urging Facebook to turn political ads back on.
"The ability to reach grassroots supporters on these platforms is more important now than ever before," the statement read. "Continuing to block political ads indefinitely — with zero transparency and no credible explanation behind this decision — helps Republican politicians at the expense of democracy."