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Power

Ford is partnering with Google to bring its cars into the modern era

Ford will now use Google Cloud, and future cars will include the Play Store.

Ford is partnering with Google to bring its cars into the modern era

Soon to have Google inside.

Photo: Ford

Remember what the App Store did for the iPhone? A similar seismic shift may well be on the horizon for the automotive industry.

Ford and Google announced today that the two companies would be entering a wide-ranging six-year partnership to modernize Ford's vehicle experience. Ford will now use Google as its preferred cloud vendor, and lean on the company's Android operating system for Ford's in-car systems. Starting in 2023, Ford and Lincoln vehicles will have access to the Google Play Store, including an ecosystem of apps designed specifically for owning and operating cars.

Earlier this year, Ford's first serious electric vehicle, the Mustang Mach-E, started rolling off the production line and into dealerships. It's a car that's hamstrung by the fact that Ford outsourced the charging experience to third-party companies and relied on its own software development for its operating system. The partnership with Google can likely solve at least one of these issues.

Google's apps and services will be built into Ford's systems moving forward, like Google Maps and Google Assistant, and the two companies are looking into using Google's prowess with AI to modernize the actual process of building cars. Access to the Play Store could well lead to a boom in app development for cars that could shift them from being machines that take us from point A to B to devices that help people live and work. "Really it's the best of both worlds," David McClelland, VP of strategy and partnerships at Ford, said of bringing Google's expertise into the Ford development process during a press conference. (The news also comes just a few weeks after a similar link-up between GM and Microsoft was announced.)

But as Ford and other automakers shift to electric vehicles, making the charging experience as close to the gas station experience will also be key. Right now, it's not there, and although leaning on Google's software will likely make it easier to find the right charging stations for your vehicle, more work needs to be done to make charging more seamless. Battery and quick-charge technology needs to improve — and Microvast, one company looking to solve that, separately announced it was going public Monday. Plus, a recent announcement from the Biden administration that it plans to electrify the hundreds of thousands of vehicles that the U.S. government owns has the potential to spur further innovation in the charging infrastructure industry.

Power

Google wants to help you get a life

Digital car windows, curved AR glasses, automatic presentations and other patents from Big Tech.

A new patent from Google offers a few suggestions.

Image: USPTO

Another week has come to pass, meaning it's time again for Big Tech patents! You've hopefully been busy reading all the new Manual Series stories that have come out this week and are now looking forward to hearing what comes after what comes next. Google wants to get rid of your double-chin selfie videos and find things for you as you sit bored at home; Apple wants to bring translucent displays to car windows; and Microsoft is exploring how much you can stress out a virtual assistant.

And remember: The big tech companies file all kinds of crazy patents for things, and though most never amount to anything, some end up defining the future.

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Mike Murphy

Mike Murphy ( @mcwm) is the director of special projects at Protocol, focusing on the industries being rapidly upended by technology and the companies disrupting incumbents. Previously, Mike was the technology editor at Quartz, where he frequently wrote on robotics, artificial intelligence, and consumer electronics.

Sponsored Content

The future of computing at the edge: an interview with Intel’s Tom Lantzsch

An interview with Tom Lantzsch, SVP and GM, Internet of Things Group at Intel

An interview with Tom Lantzsch

Senior Vice President and General Manager of the Internet of Things Group (IoT) at Intel Corporation

Edge computing had been on the rise in the last 18 months – and accelerated amid the need for new applications to solve challenges created by the Covid-19 pandemic. Tom Lantzsch, Senior Vice President and General Manager of the Internet of Things Group (IoT) at Intel Corp., thinks there are more innovations to come – and wants technology leaders to think equally about data and the algorithms as critical differentiators.

In his role at Intel, Lantzsch leads the worldwide group of solutions architects across IoT market segments, including retail, banking, hospitality, education, industrial, transportation, smart cities and healthcare. And he's seen first-hand how artificial intelligence run at the edge can have a big impact on customers' success.

Protocol sat down with Lantzsch to talk about the challenges faced by companies seeking to move from the cloud to the edge; some of the surprising ways that Intel has found to help customers and the next big breakthrough in this space.

What are the biggest trends you are seeing with edge computing and IoT?

A few years ago, there was a notion that the edge was going to be a simplistic model, where we were going to have everything connected up into the cloud and all the compute was going to happen in the cloud. At Intel, we had a bit of a contrarian view. We thought much of the interesting compute was going to happen closer to where data was created. And we believed, at that time, that camera technology was going to be the driving force – that just the sheer amount of content that was created would be overwhelming to ship to the cloud – so we'd have to do compute at the edge. A few years later – that hypothesis is in action and we're seeing edge compute happen in a big way.

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Saul Hudson
Saul Hudson has a deep knowledge of creating brand voice identity, especially in understanding and targeting messages in cutting-edge technologies. He enjoys commissioning, editing, writing, and business development, in helping companies to build passionate audiences and accelerate their growth. Hudson has reported from more than 30 countries, from war zones to boardrooms to presidential palaces. He has led multinational, multi-lingual teams and managed operations for hundreds of journalists. Hudson is a Managing Partner at Angle42, a strategic communications consultancy.
Power

Cord cutting in 2020: Pay TV industry lost 5.5 million subscribers

Subscriber defections slowed toward the end of the year, but there's no end to cord cutting in sight.

The pay TV industry is undergoing a bit of a power shift.

Photo: Nicolas J Leclercq/Unsplash

The five biggest pay TV providers lost a combined 5.5 million subscribers in 2020, narrowly staying below the 5.8 million subscribers the companies collectively lost in 2019. Subscriber losses slowed a bit toward the end of the year, but pandemic-related cutbacks still hit the industry hard — and may have led to hundreds of thousands additional cancellations if not for industry-wide billing relief efforts.

The industry is undergoing a bit of a power shift, with pay TV subscribers switching from traditional operators like Comcast and AT&T to tech companies like Google and Hulu and their respective pay TV services. However, a closer look at pay TV trends suggests that these gains may be temporary, as so-called skinny bundles fall out of favor with consumers once operators are forced to increase their price tags to make up for ever-increasing network licensing costs.

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Janko Roettgers

Janko Roettgers (@jank0) is a senior reporter at Protocol, reporting on the shifting power dynamics between tech, media, and entertainment, including the impact of new technologies. Previously, Janko was Variety's first-ever technology writer in San Francisco, where he covered big tech and emerging technologies. He has reported for Gigaom, Frankfurter Rundschau, Berliner Zeitung, and ORF, among others. He has written three books on consumer cord-cutting and online music and co-edited an anthology on internet subcultures. He lives with his family in Oakland.

Transforming 2021

Blockchain, QR codes and your phone: the race to build vaccine passports

Digital verification systems could give people the freedom to work and travel. Here's how they could actually happen.

One day, you might not need to carry that physical passport around, either.

Photo: CommonPass

There will come a time, hopefully in the near future, when you'll feel comfortable getting on a plane again. You might even stop at the lounge at the airport, head to the regional office when you land and maybe even see a concert that evening. This seemingly distant reality will depend upon vaccine rollouts continuing on schedule, an open-sourced digital verification system and, amazingly, the blockchain.

Several countries around the world have begun to prepare for what comes after vaccinations. Swaths of the population will be vaccinated before others, but that hasn't stopped industries decimated by the pandemic from pioneering ways to get some people back to work and play. One of the most promising efforts is the idea of a "vaccine passport," which would allow individuals to show proof that they've been vaccinated against COVID-19 in a way that could be verified by businesses to allow them to travel, work or relax in public without a great fear of spreading the virus.

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Mike Murphy

Mike Murphy ( @mcwm) is the director of special projects at Protocol, focusing on the industries being rapidly upended by technology and the companies disrupting incumbents. Previously, Mike was the technology editor at Quartz, where he frequently wrote on robotics, artificial intelligence, and consumer electronics.

People

Google vows to do better on DEI and firings. Timnit Gebru is not impressed.

Google AI lead Jeff Dean said Google had concluded its investigation into Timnit Gebru's dismissal in an email to employees Friday.

Google has ended its investigation into the dismissal of prominent AI ethicist Timnit Gebru.

Photo: John Nacion/Getty Images

Google has concluded its investigation into the firing of prominent AI ethics researcher Timnit Gebru, and it announced some changes to its hiring, firing and research policies in an email from AI leader Jeff Dean to employees Friday.

While Dean did not share the results of the investigation into the circumstances surrounding Gebru's dismissal, he said that the company would enact new policies to "review employee exits that are sensitive in nature." His email, which was obtained by Protocol, said the company will also begin linking performance reviews for vice presidents and above, in part regarding diversity and inclusion goals, and it will report DEI goals and progress to the Alphabet board of directors in quarterly reviews.

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Anna Kramer

Anna Kramer is a reporter at Protocol (@ anna_c_kramer), where she helps write and produce Source Code, Protocol's daily newsletter. Prior to joining the team, she covered tech and small business for the San Francisco Chronicle and privacy for Bloomberg Law. She is a recent graduate of Brown University, where she studied International Relations and Arabic and wrote her senior thesis about surveillance tools and technological development in the Middle East.

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