October 21, 2022
Hello, and welcome to Protocol Entertainment, your guide to the business of the gaming and media industries. This Friday, we tell you what it’s like to be a regular user of Meta’s Horizon Worlds platform.
Hardly anyone is using Horizon Worlds, Meta’s big bet on the metaverse. The social VR platform is attracting just 200,000 monthly active users, according to The Wall Street Journal. That’s severely missing the mark for a company that’s operating multiple services with billions of users, as my colleague Nick Statt pointed out earlier this week.
And this is where I have to make a confession: I am one of those 200,000.
I started exploring Horizon Worlds earlier this year, and after a few false starts, I found Arena Clash, a Horizon Worlds launch title that the company describes as “a team-based laser tag game.” Arena Clash lets you compete in two teams of up to three players, and each game takes just five minutes. Perfect for a quick distraction during your lunch break, or a way to wind down at night without having to commit to hours-long gameplay.
I should mention that I am one of those people who likes to tell others that “I’m not a gamer.” Nonetheless I fell in love with Arena Clash, to the point where I have now played a couple hundred games and fired more than 100,000 shots, if the in-game stats are to be believed. And while there are players who are far more skilled, I somehow managed to become fairly decent at it.
In fact, I currently rank among the game’s top 500 players.
Whether that’s an achievement or not is very much up to debate, which tells you as much about the state of Horizon Worlds as my VR gaming skills. The platform had 300,000 monthly active users at the beginning of this year, and Arena Clash’s in-game scoreboard suggests it has attracted around 285,000 players to date.
However, many of those players may have just joined once, only to never return. It’s also common practice among players to have alt accounts, with some suggesting that starting over with a new account is the only way to avoid some of the game’s glitches.
And there are many, many glitches, as anyone who has played more than a handful of matches can tell you.
There are also some moderation challenges. Overall, Arena Clash players are a good-natured bunch, with the occasional playful trash-talking. Still, people are people, and some people aren’t much fun to be around.
And yet, despite all of this, I keep returning to the game, together with a bunch of other diehards and a small but steady flow of casual players.
Arena Clash is proof that Horizon Worlds can be fun, despite some of its technical shortcomings. Sure, it would be great if there were a lot more players, and squashing some of those bugs may be a good first step to make Horizon more popular. But my ongoing fascination with Arena Clash has also taught me that it’s more important to give people something engaging to do together than obsess over building the perfect platform.
If I was in charge of Horizon Worlds, I would spend less time worrying about creating perfect-looking avatars, borderline-creepy living rooms, monetization tools that won’t make anyone any money without an audience to sell to, or half-baked replacements for real-life interactions. Heck, I don’t even care about legs! Instead, I’d love to see more first-party games in the same vein as Arena Clash that can draw a crowd.
Because ultimately, without new users, Horizon will remain a barren playground for metaverse unicorns like me.
It's becoming increasingly appreciated among the broader business and NGO community that the planet and people elements of sustainability are mutually dependent, and as such a focus on one at the exclusion of the other will be fruitless. But balancing profit and sustainability progress remains a more thorny debate.
Thoughts, questions, tips? Send them to firstname.lastname@example.org. Enjoy your day, see you Tuesday.