September 16, 2022
Hello, and welcome to Protocol Entertainment, your guide to the business of the gaming and media industries. This Friday, our newsletter is all about Sonos embracing gaming as a new way to grow its audience, and what that tells us about larger shifts in the video game and consumer electronics industries.
Sonos has long been a hit with music lovers. The smart speaker maker has also made significant inroads in the living room, thanks to the growth of Netflix and other streaming services. And recently, Sonos has started to target yet another group of media lovers: video gamers.
Embracing gaming is a subtle shift for Sonos, but it’s one that could help the company expand its audience beyond the people traditionally interested in multiroom audio. It’s also part of a broader shift in gaming, where cloud-based technologies could empower TV makers and others to play a much bigger role.
That is starting to change this year. Sonos began marketing its budget-priced Ray sound bar as a “small HD gaming sound bar,” and has been featuring game controllers and people playing games throughout its promotional materials.
Sonos embracing gaming is also part of a bigger shift. The game industry itself is changing, and those changes are opening up new opportunities for the consumer electronics industry.
“It's not a story that we've told a lot. We should change that,” Derderian said.
Software is changing payments and banks should care: At Modern Treasury, we built a platform to complement banks’ existing products to help them prepare for a future led by software. We’re here to help them future-proof their business so that they can participate in and lead in the next phase of financial services.
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