July 8, 2021
Good morning, and welcome to Protocol Next Up. Everyone seems to be out this week (enjoy your break, if you're having one), so we are keeping things short with a brief look at the latest trends in ad-supported streaming.
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Streaming video has been one of the big winners of the pandemic. Both paid and ad-supported streaming services have seen their usage increase by double digits over the past year. But what will happen to those gains now that people are traveling again and companies are making plans for their employees to return to the office?
Mulligan shared these observations during a MIDiA online panel Wednesday, which paired him up with executives from Pluto TV, XUMO and Rakuten TV. These industry insiders shared some interesting observations about the state of the ad-supported video market:
"There is theatrical in our near future, there will be theatrical after the deal closes. There will always be theatrical at MGM." —MGM Motion Picture Group Chairman Michael De Luca on how things will change after the Amazon acquisition.
"* for some movies
** for some movies
*** for some movies" —Former IGN reporter Julia Alexander, providing the necessary asterisks to De Luca's statement.
A survey of 12,000 employees by Boston Consulting Group found 60% of respondents want flexibility as far as where and when they work. As the world plans to safely reopen businesses, educational institutions, health care facilities and government entities, we are focused on innovating across our platform to support their needs.
VR is good for you, according to a new study from two UCLA researchers. Used the right way, virtual worlds can boost brain rhythms that help with memory and learning, the researchers discovered. But here's the really interesting part: Their research wasn't done with humans, but rats, who got to stroll around in virtual mazes. "Our VR is so compelling that the rats love to jump in and happily play games," one of the researchers said in a story published by Medical Xpress. Now, someone just has to invent humane rat traps that double as rodent VR arcades …
Thanks for reading — see you next week!