October 15, 2022
Photo: Convective Capital
Hello and welcome to Pipeline! Is it October already?! This week: No niche too small, people who write tweets make more money than startup CEOs, and searching for the valuation bottom. Next week Biz will return! Find me in fintech land …
Bill Clerico was an early figure in fintech, co-founding WePay in 2008 and selling it to JPMorgan in 2017. A few years later he left JPMorgan.
Now he’s back in a very different market: wildfire tech.
After he sold WePay, Clerico spent time in Mendocino County in Northern California where wildfires had been getting much worse, just like in many other areas. He even joined the local volunteer fire department in order to learn more about fire prevention and fire safety.
He made some angel investments in the sector, and decided to raise a $34 million fund for his firm, Convective Capital, focusing specifically on startups addressing wildfires. And when investing in companies trying to address climate change, wildfire is “the tip of the spear” that has wide ecological, financial, and health impacts that are only growing, he said.
“I just eventually realized that there's a really big opportunity to invest in early-stage technology companies trying to solve this problem,” he said. “I gained an appreciation for how big of a problem it was and also how little it was resourced on the technology side.”
He invests in three areas: landscape management so that forests are more resistant to extreme fires, protecting communities or houses, and technologies for rapid interventions in fires.
His investments include Rain, a drone company that aims to contain fires within 10 minutes; Pano, an AI startup that puts cameras on mountaintops to detect fires so that they can be more quickly contained; and Overstory, which uses AI and satellite images to help utilities manage vegetation to prevent fires.
Niche works in climate tech investing. That’s because climate is such a broad category, covering everything from carbon capture to smart energy software. And each area can be quite different.
Unbundling VC continues. While some firms are raising ever-larger multibillion dollar funds, more investors are going small.
There are a number of new funds in climate niches. Another climate VC specialist, Burnt Island Ventures, run by Tom Ferguson, invests in water startups.
Expect these niche firms to multiply while larger firms start jumping into these emergent sectors as they build out their own climate practices.
Money in the tweets. An enterprising founder has a side hustle: writing tweets for VCs for which they made $200,000 last year, Insider reported. This is another chapter in the growth of VC marketing since around the time Andreessen Horowitz jumped on the scene, which I wrote about here. Founders have more leverage than in years past —though not quite so much in this downturn — so VCs (think they) need to do everything they can to stay top of mind with founders. Apparently, thoughtful domain-expertise blog posts are out; Twitter jokes — or just being “annoying” — are in!
MBA not a track for VC? Social Leverage GP Howard Lindzon was invited to speak to an MBA “Venture Capital” class at his alma mater Arizona State. “First thing I said to them was: The fact that ASU has a Venture Class is the reason venture returns will suffer for a while … switch to marketing.” He also has thoughts on how Apple caused inflation.
Ever since the pandemic put the evolution of everything in hyperdrive, marketers realized the old categories of B2B, B2C, and B2B2C were obsolete. Starting in 2020, our profession embraced the Business to People (B2P) paradigm. Business, fundamentally, is relationships among people. Even in the biggest enterprises, those making momentous decisions are still people.
Where is the bottom for valuations? Public software companies are trading below 2016 multiples. But they could fall further given the Fed’s actions, says Tomasz Tunguz.
How to raise in a tough climate. Things to consider in a challenging market, via Founder Collective’s Amanda Herson.
Crypto VC crash: Crypto venture funding has dropped to $4.44 billion in the third quarter, per PitchBook, down from $10.87 billion in the first quarter and the lowest total since Q1 2021 at $3.46 billion.
Thiel’s latest. The midterms are coming and Peter Thiel is spending. He’s put $5 million more towards Blake Masters’ Senate bid — that’s in addition to $15 million he previously gave.
From Protocol: Why the $100 per ton target for carbon removal may be “pure fantasy.”
Also on Protocol: Why startups aren’t ready for pay transparency.
Chiraag Deora is an investor at CRV, a venture firm that invests in early-stage software companies. CRV just raised $1.5 billion across its two funds. Since 1970 it has invested in more than 500 companies including Datadog, Airtable, Iterable, Doordash, Mercury, Kong, and Aviatrix.
What’s an interest or obsession of yours that most people don’t know about?
Astronomy. I am obsessed with the idea of trying to conceive of the inconceivable. I love how the universe always feels like science fiction regardless of how real it is. No matter how much we learn about it, it will always remain to be the largest human mystery. I spend a lot of personal downtime trying to understand more about what we know or think may be out there.
What problem do you want to see a new startup solve?
The drug overdose epidemic inflicting our country. Living in San Francisco, it is something I see every single day, and it’s immensely agitating how there is seemingly no plan to address this. It is controversial of me to say, but if capitalism is the only way to solve it, then I believe that’s what needs to be done because the outcome will be a significant amount more good than harm.
What company, outside of your portfolio, have you been most impressed to watch this year?
Docker. The company’s open-source project had famously gained widespread adoption for several years, but immensely struggled to figure out its commercial strategy as they eventually sold Docker Enterprise to Mirantis and underwent deep corporate restructuring with the leftover parts. It rarely happens, but the restructuring has been extremely successful so far as they have focused their efforts on driving commercial adoption bottoms up to their developers which has led to significant ARR growth. They are proving that sometimes the hard decision is the best decision when you’re building a business for the long haul.
What startup sector is the most underrated right now?
Robotics. The world is dealing with a massive labor shortage and supply chain crisis stemming from unresolved geopolitical issues as well as the recovery from the pandemic. There are many downstream impacts of these problems including on semiconductors, technology, automotives, chemical supply, etc. and there will be a huge tailwind behind companies that can step in to resolve these issues in some form, and progress in robotics would have a linear correlation to this outcome.
What’s the biggest challenge you’ve had in your career?
Graduating from a “non-target” school with an imperfect GPA while pursuing a career in finance. I graduated from the University of Illinois at Urbana-Champaign and had a goal of starting my career in investment banking. The majority of banks did not recruit on campus, so I spent a lot of my time doing cold outreach to banks only to get overlooked for Ivy Leaguers. I started to voice how I would outwork anybody because of how I noticed how I was being viewed from this recruiting process, and the message ended up resonating. My tip for others is to ignore conventional wisdom of what you’re supposed to look like and instead prove why you deserve to be where you want to be.
The pandemic has been a global event that, somewhat paradoxically, put an intense spotlight on the personal. In a marketing context, it underlined the centrality of supporting customers’ purpose – personal and organizational – and the need to serve the customers’ customer hierarchy of needs as those needs change over time.
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