January 28, 2022
Hello and welcome to Protocol Enterprise! Today: why Apple could be a serious enterprise player in the near future, Google got us a present on Data Privacy Day and what’s coming up next week in enterprise tech.
DDoS attacks are getting bigger every year, a trend that shows no signs of slowing down. Microsoft said this week that it mitigated an enormous 3.47 Tbps DDoS attack on an Azure customer in Asia, which it believes is "the largest attack ever reported in history.”
Among the legendary Steve Jobs quotes that influenced multiple generations of the tech industry sits this gem: “It’s better to be a pirate than to join the navy.” But Apple, once the consummate enterprise tech outsider, increasingly looks like it will play an outsized role within business computing for years to come.
Buried within Apple’s mega-earnings announcement Thursday was evidence that the launch of the M1 Mac lineup is drawing attention from enterprise buyers that need fleets of laptops to service their growing hybrid workforce. Tim Cook pointed to Shopify, which is “upgrading its entire global workforce to M1 powered MacBook Pro and MacBook Air.”
That adoption is also spurring the development of cloud services to meet Mac developers where they are.
But the M1 generation of Macs has drawn rave reviews for performance and battery life beyond the demanding needs of developers, who want to work on something that won’t sound like an airplane as it builds their application.
Apple’s “Pro” lineup of Macs has mostly catered to designers and audio-visual professionals over the years, but the M1 lineup could make Apple a bigger part of the business world over the next decade. At a time when companies are desperately competing with each other to hire knowledge workers, providing them with the tools they want to use could become extremely important.
Everyone wants to IPO—but how do you really get it done, in a way that moves markets and inspires investors? You need the type of confidence and growth that starts from within. WalkMe’s CFO, Andrew Casey, shares how he rethought quotas, metrics, and what drives his teams, so WalkMe could go public—and go big.
On a day like Data Privacy Day, Google might want to steer attention away from the chorus of critics complaining about its alleged privacy infringements – most recently Washington, D.C.’s, District Attorney General Karl Racine.
Maybe a way to expand the use of differential privacy will do the trick? Differential privacy, a mathematical approach to ensuring privacy protection, has been around for years, but today Google unveiled a new open-source framework using Python it believes will make it more accessible to developers.
Called PipelineDP, the Python framework lets developers employ differential privacy to aggregate large datasets. The process of making a dataset differentially private involves techniques including adding data noise and protecting outliers and rare categories of information.
Up next on Google’s differential privacy roadmap: adding more ways to aggregate data and use statistical testing of differential privacy properties.— Kate Kaye (email | twitter)
Don’t miss Protocol’s shopping event next Tuesday at 10am PT. Protocol’s David Pierce will discuss the future of shopping with Fast co-founder and COO Allison Barr Allen, Fabric CEO Faisal Masud and Pinterest SVP and head of Engineering Jeremy King. Sign up here.
It’s another round of earnings calls, with Google, AMD, Supermicro and Amazon sharing results from last quarter:
Google will announce earnings on Tuesday at 2:00pm PT.
AMD will share its full-year results on Tuesday at 2:00pm PT.
Supermicro will announce second-quarter results on Tuesday at 2:00pm PT.Amazon will present fourth-quarter results on Thursday at 2:30pm PT.
Mike Lynch, who sold his enterprise software company Autonomy to HP in 2011 for $11.7 billion, will be extradited to the U.S. to face criminal fraud charges over accounting irregularities in the deal.
Google will let users still operating free Google Apps accounts with custom domains migrate their data to consumer Google Workspace accounts, rather than forcing them to pay for a business account.
75% of containers with “high” or “critical” vulnerabilities running in enterprise environments have not been patched, according to Sysdig, and that is scary.
Microsoft Teams users can now chat with contacts that also use Microsoft Teams outside their organizations, which might be useful for sales and marketing outreach as well as partnerships.Following the U.K.’s lead, French regulators plan to take a closer look at competition among cloud computing companies.
Club Revenue on Nasdaq digs into the strategies driving revenue growth at the highest performing companies. Tune in as Clari’s CMO Cornelius Willis interviews innovative revenue leaders to learn their tactics for building sales teams that drive unmatched success for their customers.
Thanks for reading — see you Monday!