August 19, 2021
Welcome to Protocol | Enterprise, your comprehensive roundup of everything you need to know about the week in cloud and enterprise software. This Thursday: a ransomware deterrent, a surprise in Intel's latest chip and there's gold in them thar surveillance drones.
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Ransomware is one of the most potent and puzzling threats facing businesses operating on the internet in 2021. Difficult to trace and paralyzing when successful, ransomware attacks tend to have the most profound effects on the businesses and organizations least equipped to handle the situation.
But what if data was stored in a different way, so that it couldn't be overwritten with outside encryption technology? That's what Rubrik, a cloud data-management startup that just raised "in the low tens of millions" according to Bloomberg, thinks could be a solution to the ransomware scourge.
This technology has seen increasing traction in recent years and Rubrik is now valued at $4 billion after investment from Microsoft and others. Assuming ransomware continues to spread unchecked, there's an enormous opportunity for companies like Rubrik, Druva and Veeam (among others) to make their immutable cloud storage services easier and cheaper to use.
But immutable storage is just part of a broader move toward "zero trust" security postures, which are table stakes for forward-thinking companies in Silicon Valley but less understood basically everywhere else.
Each passing day in 2021 is a reminder that some of the world's biggest systemic problems have moved past the point of prevention, and into a period of mitigation.
In the immortal words of Intel's Andy Grove, only the paranoid survive.
— Tom Krazit
After a year and a half of living and working through a pandemic, it's no surprise that employees are sending out stress signals at record rates. According to a 2021 study by Indeed, 52% of employees today say they feel burnt out. Crisis management is one thing, but how do you permanently lower the temperature so your teams can recover sustainably?
Arm inside: Intel's latest addition to its IPU lineup of chips designed for cloud data centers comes with an interesting twist: 16 Arm Neoverse cores. I talked to Intel's Guido Appenzeller about its new Mount Evans chip, which aims to help cloud providers with overhead tasks that need to be kept separate from customer workloads.
Remote control: The spread of the delta variant of COVID-19 is wreaking havoc on back-to-work plans around the U.S., which means we might be in for an even longer period of remote work than we thought just a month ago. Protocol's Amber Burton talked to GitLab's Darren Murph about his role as "head of remote" and how companies can prepare for the scattered life.Green daze: The boom in cloud services over the past decade has been accompanied by a boom in data centers, full of servers, storage devices and all manner of electronic control switches and routers. Protocol's Janko Roettgers took a look at how the consumer electronics industry is trying — with limited success — to get better about reducing its environmental impact, which at some point enterprise tech will also need to consider.
What was your first tech job?
From childhood, I was always tinkering with electronics and fixing things where I could – or just taking them apart to put them back together. I like to joke that my first tech job was to challenge the electronics makers of household items – radios, telephones, televisions – let's call it Quality Control.
If Protocol gave you $1 billion to start a new enterprise tech company from scratch today, what would you do?
That is a very generous offer! I'd love to see an incubation lab that can help both enterprise vendors and customers come together to solve big, hairy global challenges around food and water issues, education and healthcare. With partners in the not-for-profit sector to help deploy and monitor success, we can create an ecosystem that brings together technology experts and charitable organizations to focus on finding ways to leverage quantum computing, blockchain and AI for the good of the world.
What's your favorite pastime that doesn't involve a screen?
I have been an angler for many years, and a big fan of oenology – or the science of wine. Luckily, I am fortunate to live in a place where I can pursue both my passions. Fly fishing is a mix of artistry and science that requires patience, trust and diligence. Oenology is much the same; it's artistry with agricultural science, requires an immense amount of patience in the maturation of fruit, trust in the harvest qualities and diligence to refine a varietal to just the right balance.
How can enterprise tech improve its current status around diversity, equity and inclusion?
Every organization has a responsibility to help the communities where we live and operate. The tech sector can do so much. We can create greater economic equality with access to education, we can engage with the communities where we operate to help create equitable opportunities for employment and advancement and most importantly support innovation through the inclusion of diverse views and perspectives.
Which enterprise tech legend motivates you the most?
Overall inspiration really comes from the pioneers of modern electrical and computer engineering who have been the drivers for how we use technology today. Hedy Lamarr's persistence and drive to deliver frequency-hopping technology and Ada Lovelace's dedication and patience in creating computer programs that the great minds of her time couldn't fathom are incredible traits and accomplishments to admire. These women exercised a conviction and diligence that continue to inspire me in my own ongoing evolution as a technology leader.
Thanks for reading — see you Monday!