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The golden age of databases

Welcome to Protocol | Enterprise, your comprehensive roundup of everything you need to know about the week in cloud and enterprise software. This Monday: inside the wild world of databases, the great decoupling, and Intel eyes SiFive.
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Databases play an integral role in the modern world. They support everything from the suggestions someone sees on their favorite streaming site to the corporate dashboards that leadership obsesses over.
This fundamental piece of tech is undergoing a revolution. Startups are raising huge amounts and valuations are sky-rocketing like crazy, which is why Protocol just published one of our deep-dive Manuals into The New Database.
The reality is a market correction in the future. When and how that happens, though, is anyone's guess.
But right now, it's a golden age. And as more non-tech businesses realize the power of data, databases are going to become even more important.
For those in the field, it's an exciting time, akin to when Oracle took off in the 1990s. But like most technology, the challenge becomes selling enterprises on the vision.
While funding may be easy for a startup right now, taking on Google, Microsoft and AWS will be much harder. And the three are bound to still capture a significant portion of the market. Still, it's rare to see those organizations sweat.
The pace of growth of companies like Snowflake is a clear signal that customers are eagerly seeking options beyond those mega-vendors. We'll know in a few years whether those smaller providers capitalized on their early success to become independent power players in enterprise tech.
— Joe Williams
Join us virtually at HPE Discover June 22-24 as we go deep on all things data. Explore new ways to extract value, opportunities for collaboration, and strategies for scaling your business. Tune in for special sessions on AI/ML, data analytics, hybrid cloud, intelligent edge, open source and more to learn step-by-step strategies for success. Register for free today.
Edge of glory: A push to decouple the front and back end of websites — a philosophy known as Jamstack — is emerging in enterprise tech. And Protocol's Tom Krazit has everything you need to know.
Ditching the warehouse: Dremio CEO Billy Bosworth got his start in the industry right as the Oracle database was taking off. Now, he's trying to make that tech (and others) obsolete. Dremio is one of several startups specializing in so-called "data lakehouses," which Bosworth and others think are superior to the more commonly used data warehouse.
June 15: Oracle reports earnings.
June 17: Adobe reports earnings.
More than 50% of all enterprise data soon will come from the edge. So get ready. Don't miss HPE Discover 2021, with live and on-demand sessions, celebrity panels, and more. Industry leaders will explore AI, intelligent edge, and ways to spark innovation for a data-centric future. Register for free today
Thanks for reading — see you Thursday!
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