October 20, 2022

Christopher T. Fong/Protocol; Getty Images
Good morning! Amazon is the “everything store.” So it makes sense that its AWS Marketplace offers the widest variety of options for independent service vendors.
AWS Marketplace debuted in 2012 with self-service Amazon Machine Images. Now, it’s the most mature cloud marketplace among the Big Three providers — and many software vendors see it as a crucial part of their go-to-market strategy, Protocol’s Donna Goodison writes.
The secret to the marketplace’s growth was a feature rolled out by AWS in 2017 called “private offers.” It allows SaaS companies to negotiate custom end-user licensing agreements, pricing, and payment schedules with individual customers.
There's a huge benefit from the scale of AWS. Several software vendors told Donna that they’re happy to work within the constraints of the system — and tolerate the fees AWS charges — to tap into AWS’ vast customer base.
If there's a concern, it’s probably discoverability. Some software vendors who spoke with Protocol haven’t had much luck landing new customers who’ve discovered their products through searches of AWS Marketplace.
Read more: AWS has a clear advantage among cloud enterprise marketplaces: It has the most customers
Ye’s acquisition of Parler, the social media platform that’s popular with conservatives, could be completed by the end of the year, Parler COO Josh Levine told Protocol’s Hirsh Chitkara.
The takeover may be a shot in the arm for Parler, which has been bleeding users. In the first half of 2022, Parler had an average of about 983,000 monthly active users globally, down from 6 million in the first half of 2021, The Wall Street Journal reported.
So what’s next? The plan is to continue expanding its user base by moving beyond politics and recruiting new users like musicians, athletes, and comedians to the platform, Levine told Hirsh.
Becoming financially independent as a creator is hard. But a VC-style approach could help creators get big without relying too heavily on other streams of income, Protocol’s Sarah Roach writes.
Spotter gives capital to creators. Think of the business like music licensing, only this company acquires the rights to a creator’s catalog of existing and future YouTube videos in exchange for cash.
This targets a big issue among creators: It’s hard to make a living off platforms alone without resorting to selling merchandise, working with brands, and exploring other potential revenue streams.
And this type of funding could stick around, according to Investors and marketing experts.
USD Coin (USDC) is the institutional grade stablecoin. Monthly attestations show exactly what reserves back USDC, and businesses all over the world are using USDC to build the next generation of financial services and global payment applications.
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Jeff Bezos warned of tougher times ahead for the economy:
But ASML's Peter Wennink said his company’s going to be fine in a recession:
The West could see an increased number of cyberattacks from China and especially Russia, said cybersecurity and geopolitics expert Dmitri Alperovitch:
Tesla cut full-year growth expectations, but Elon Musk still expects Tesla to sell every car it makes for the foreseeable future:
Palantir is setting up a second U.K. headquarters, potentially in Leeds or Manchester, as it deepens its relationship with the NHS.
Leo Olebe is YouTube’s new head of gaming. Olebe held executive roles in Google Play’s games partnerships division.
Amit Sinha is the new CEO of DigiCert, a digital security company. He joins DigiCert from Zscaler, where he served as president.
Bento added several new execs: Cassie Jackson is its chief growth officer; Charlotte Ketelaar is chief of staff; and Marcus Davis is “advice evangelist” and business development representative.
Deliveroo is leaving the Netherlandsafter it concluded that achieving a big market share in the region would require a “disproportionate level of investment.”
In the last few years, the roles of privacy and security executives — and the budgets they control — have grown significantly as organizations have worked to stymie the growing threat of cyberattacks and navigate the ever-changing landscape of data regulation.
In this event we will explore how the chief privacy and chief information security officer roles will evolve and how each can support the other best when the company needs it most. Join us 11 a.m. PT Oct. 27. RSVP here.
Amazon's luxury devices come at a cost, The Atlantic writes. Surveillance is involved with all of these devices, which can deepen racial inequities and allow for troves of data collection.
Is the 9-to-5 really over? A new Slack survey found that employees with flexible schedules reported much higher productivity and ability to focus than people with set hours.
Women are leaving workplaces at higher rates than ever. Research shows they’re leaving for more than just a high paycheck at a different company, and want better workplace culture and DEI progress.
Waymo is expanding its robotaxis to LA, the company’s third city.
Major ISPs consistently offered slower base internet speeds in poor neighborhoods and communities of color when compared to more affluent, white neighborhoods, according to an investigation by The Markup and The Associated Press.
SpaceX is rolling out Starlink for private jets, offering customers a $150,000 airplane antenna to enable internet service.
Somewhat good news for the climate: Global carbon dioxide emissions are set to grow less than 1% this year, helped by the rise of renewable energy and electric vehicles.
Thanksgiving belongs to Amazon. It'll stream the first-ever Black Friday NFL game, in addition to the traditional Thanksgiving Day game, in 2023.
Inside Netflix, execs are divided on the best way to release a movie, The Wall Street Journal reports. Some want Netflix to experiment with a big theatrical release before allowing people to stream. Others stand by the current model, where movies might drop in just a handful of theaters for a short amount of time before becoming available on a streaming platform. There are pros and cons to both, but it all comes down to deciding whether the movie theater is going to buoy up or bring down streaming.
USD Coin (USDC) is the institutional grade stablecoin. Monthly attestations show exactly what reserves back USDC, and businesses all over the world are using USDC to build the next generation of financial services and global payment applications.
Learn why institutions trust USDC at Circle’s Transparency & Stability Hub
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