October 27, 2022
Good morning! As Activision Blizzard prepares to release the latest Call of Duty title, we take a close look at what the game says about the future of the industry.
Call of Duty’s latest title is coming out tomorrow. But the future of gaming’s most lucrative and influential series remains cloudy, Protocol’s Nick Statt writes.
Call of Duty is facing major upheaval. Microsoft’s pending acquisition of the franchise’s parent company Activision Blizzard, combined with a potentially bitter breakup from longtime partner Sony and a gaming industry that’s generally shifting away from consoles, make the game ripe for radical changes.
Activision already plans to skip its fall release of Call of Duty next year for the first time since 2005. Meanwhile, Microsoft plans to begin offering Call of Duty on its Game Pass service.
Whoever is in charge of Call of Duty next will likely need to start thinking outside the box. “Perhaps the transition to different ownership allows for some breathing room to make exactly those types of changes,” Joost van Dreunen, an assistant professor at NYU, told Nick.
The catch? Activision Blizzard's relationship with Sony. The console company has for years enjoyed an exclusive financial relationship with Call of Duty that has helped keep the PlayStation platform dominant. Now, Sony is appealing U.K. regulators to put an end to the merger.
But with the way the game industry is changing, the old models may not be to Sony’s benefit for much longer.
Read More: Call of Duty says farewell to the traditional console gaming model
Enterprise software is notoriously a pain to buy. But cloud marketplaces like Salesforce, Microsoft, and Amazon are trying to change that, Protocol’s Aisha Counts writes.
Cloud marketplaces aren’t new. But as more software is put on the market, the need for digital sales channels that streamline the process of buying software has grown.
The pandemic was a big part of the evolution of cloud marketplaces. Because sellers could no longer meet their buyers, they had to figure out how to engage with them in a more effective way. “With all things moving to cloud, the cloud marketplaces accelerated in prominence as being part of the solution,” he said.
What’s so good about buying from a marketplace rather than directly from a software vendor? It’s actually beneficial for both the buyer and the seller, said Jahnke.
But listing on a cloud marketplace is only the first step. Actually selling an enterprise product successfully requires targeting the right clients, positioning it in the appropriate way, and thinking about pricing and packaging, Jahnke said, which is where Tackle comes in. “There’s a lot of nuances there — in order to get them to launch, sell, and then sell repeatedly over time,” he told Aisha. “Listing is the starting line, not the finish line.”
Read more:How cloud marketplaces became the most vital software sales channel
Many business leaders aren’t sure where to begin when it comes to migrating to the cloud. To help organizations adapt to this revolution, Capital One launched Capital One Software, a new enterprise B2B software business focused on providing cloud and data management solutions.
Phil Spencer, Microsoft’s CEO of gaming, likened the metaverse to a “poorly built video game”:
Disney CEO Bob Chapek said he wants to create a “more customized” in-person fan experience by collecting Disney+ viewing data:
TikTok is expanding its London footprint. The company is reportedly negotiating a lease for an 11-story, 134,000-square-foot space.
ServiceNow CEO Bill McDermott is replacing founder Fred Luddy as chairman of the board of directors. Luddy will remain on the board.
Chris McLaughlin is the new chief revenue officer of Hyland, an enterprise content services provider. McLaughlin joined the company from LumApps, where he was chief marketing officer.
Jay Y. Lee is now officially Samsung’s executive chairman. He’s been the de facto leader for almost a decade.
Argo AI, the autonomous vehicle startup, is shutting down. Its parts are being absorbed by its main backers, Ford and VW.
Seagate is cutting 3,000 jobsas major buyers cut orders of its hard drives.
Elon Musk showed up at Twitter’s headquarters carrying a sink, in order to tweet “Entering Twitter HQ — let that sink in!” Sigh. More importantly: banks started sending cash to fund the deal, and trading of Twitter shares on the NYSE has been suspended Friday. Yep, it’s happening. And apparently without that 75% staff cut, according to Bloomberg.
Meta lost $65 billion in market cap as investors worried about the company’s spending on metaverse technology while its revenues continue to decline.
Tesla is facing a U.S. criminal probe over its autopilot technology. The probe involves the company’s claims that its cars can drive themselves.
A lawsuit against TikTok accusing it of causing the death of a 10-year-old girl by promoting a deadly "blackout challenge" was dismissed by a U.S. District Judge in Philadelphia.
Volkswagen will make only electric cars in Europe within the next ten years.
Federal authorities monitored social media posts following the overturning of Roe v. Wade to gather intelligence on protests.
Turkish authorities fined Meta $18.6 million for breaking its competition law. Regulators claim the company held a dominant position in social networking services and video advertising and obstructed competitors.
Mobileye stock had a nice first day,rising nearly 40% to close at $28.97. The Intel-controlled company sold roughly $860 million worth of stock at the IPO.
Meta confirmed that its Quest 2 virtual reality headset, a consumer-grade device, is arriving next year.
The title of billion-dollar tech unicorn, once commonplace among buzzy Silicon Valley startups, is becoming more and more rare. Amid layoffs, restructuring, and investors tightening their purse strings, only 25 companies reached the status of being worth over $1 billion in the third quarter of 2022, one-fifth the number from the same period a year ago. But investors see a silver lining: “It’s going to get a ton of founders who shouldn’t be doing it out of the ecosystem — people doing it for money and fame,” one told The Washington Post.
The flexibility of the cloud helps companies like Capital One unlock access to their data with performance that can scale instantly. But this flexibility and scale can also create a unique challenge for organizations and users who are not proficient in cloud optimization.
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